...re-evaluating the partnership proposal, Smith realized the real question was not whether the deal was good enough but whether the proposal will help him reach his goals. II. External environment o This Ice Cream Shoppe would be located in the southern region of the country in Gainesville, Florida with a population of 91,000 excluding students of the local university which enrolls about 38,000 students. Economically, marketing research shows that Gainesville can potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the competition. Substitute products: the level of substitution is high in this industry. Customers may choose...
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...re-evaluating the partnership proposal, Smith realized the real question was not whether the deal was good enough but whether the proposal will help him reach his goals. II. External environment o This Ice Cream Shoppe would be located in the southern region of the country in Gainesville, Florida with a population of 91,000 excluding students of the local university which enrolls about 38,000 students. Economically, marketing research shows that Gainesville can potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the competition. Substitute products: the level of substitution is high in this industry. Customers may choose...
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...Beano's Ice Cream Shop By Todd A. Finkle Adapted from an Entrepreneurship Theory & Practice Article Terry Smith has spent the last six months preparing to purchase a Beano's Ice Cream franchise. Because his personal assets were limited, Smith needed a partner who could finance the purchase. After Smith found a prospective partner, Barney Harris, they negotiated a purchase price with Beano's. Then, Harris gave Smith a partnership proposal. As the case opens, Smith is evaluating the partnership proposal. His three choices are: to accept Harris's partnership proposal, to make a counter proposal, or to try to find a new partner. Two months ago, Terry Smith had been so confident that he would soon own his own Beano's Ice Cream franchise, that he had put an "I LOVE BEANO'S ICE CREAM" bumper sticker on his Honda. As he looked at it now, he noticed how faded it had become in such a short time. He wondered if in fact it had been a short time—or a lifetime. Until recently, Smith had rarely second-guessed himself. After carefully researching an issue, he would base his decision on the facts and then proceed—without looking back. Now, however, he knew he had to put all of the momentum from the past six months to one side. He had to forget about the months spent investigating franchises, selecting Beano's, writing his business plan, and looking for financing. He had to forget about the fact that he had found only one prospective partner who could finance the deal—Barney Harris—and...
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... tukmaria/basil seeds) 2 cup vanilla ice-cream Ice cube as required ½ cup sugar 1 cup water 2 cup milk powder Few drops essence 1 cup boiled noodles 2 table-spoons Mawoa ½ cup boiled sabudana 2-table-spoons china grass ½ tea-spoon rosewater (golapjol) Fruit syrup as required 2-table-spoons sliced cashew nuts (pestabadam kuchi) Strawberry and vanilla flavor jello (crushed coarsely) 2 cups apple, banana, grave (cut in small pieces) Method of Preparation (How to Cook): 01. Mix the water, milk powder and sugar in a pot or pen together, then cook for few minutes. When it’s enough boiled, remove from heat and keeps into refrigerator for cold. 02. Now boil the noodles, then wash noodles with water and pinch water finely, then add table-spoons sugar with noodles and mix together finely. If want you can add few drops essence for color the noodles, and then keeps noodles into refrigerator for cold. 03. Now mix the china grass with 2 cups water in a pot and boil until mix well it with water, then add the jello powder and mix finely and transfer the mixture in a tray and wait for cold. 04. When its enough cold and hard, cut like cube pieces. Like above you need to make three different flavors jello cube. 05. Now make Falooda in a wineglass or mug – first place the noodles into ball, then place sagudana, jello cube, fruites, boiled milk (cold), jello cube (again), mawoa and ice cube one after one. Then place the ice-cream scoop on top and again add jello cube...
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...evaluated the ice cream industry from a Porter’s Five Forces perspective to determine the attractiveness of the market. Next, we observed Amy’s Ice Creams’ strategy through interviews and class concepts to see how Amy’s competes. Then, we assessed the strengths and weaknesses of the company’s strategy to offer recommendations for Amy’s Ice Creams going forward. Production and Sales The biggest activities in the ice cream industry consist of production and sales. In 2011, U.S. manufacturers produced 1.53 billion gallons of ice cream, a 6.5 percent increase from 2009. In addition, U.S. ice cream sellers sold 25.4 billion servings of ice cream and other frozen desserts. This represents a 2.4 percent increase from the previous year, a slight increase after two year of stagnant sales (New Hope 360). There are two channels for ice cream sales. The first channel is food service where customers visit an ice cream parlor and pay a premium for the product. The second channel is retail where customers purchase their favorite brand of ice cream from a retail chain like Wal-Mart. Food services constitute a larger portion of the two channels accounting for 57 percent of overall ice cream sales (New Hope 360). Products The products in the ice cream industry include premium ice creams and novelties. Premium ice creams include sorbet, sherbet, and fruity flavored ice products packaged by the pint or quart. Novelties are separately packaged ice cream products like ice cream sandwiches...
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...machine, choose from one of the 96 available flavors and in forty seconds they have a 4.5 ounce carton of ice cream for a measly $3. This technically complex concept took 18 years to complete. With that long of a development process, a significant amount of start-up costs are likely. The major start-up cost categories that I foresee effecting MooBella in their 18 years of production are costs for the constant trial and error of new equipment. MooBella needed to hire a CAD platform to begin the process of building this machine. The company would also run into costs of employee wages who worked on this machine for 18 years. Lastly besides R&D expense, I feel that promotion and advertising weighed in as a significant factor of startup costs, but not until the end up their creation of their vending machine because of all the free samples they needed to give out to build a customer base. 2) Bruce Ginsberg created MooBella out of inspiration and excitement when he saw the idea the Turbo Dynamix had thought of. When Turbo Dynamix became MooBella, Bruce became the closer that transitioned this R&D project into a marketable project. (MooBella , 2010) Mr. Ginsberg was not involved and could not take credit for the idea of this vending machine, but he can take credit for how the machine became implemented. For nearly 30 years Bruce’s life was made up of ice-cream and how to make it profitable. The biggest non-monetary factor that induced Mr. Ginsberg to not only create...
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...Basic Essay Selling Ice Cream Introductory paragraph For many people, the summer months are a time for relaxed living and freedom from care. But as a softice-cream concessionaire on the Boardwalk in Atlantic City, I have never been able to share this attitude. I have, in fact, found that my job of selling ice cream during the summer can be a most trying and exasperating means of making a living. One must contend with government forms, the hired help, and most of all, the weather. Motivator Thesis statement mentioning three areas for discussion. Topic sentence The first big headache is the growing amount of forms and regulations with which the small businessman is swamped. There are census forms on materials consumed for the U.S. Agricultural Census Department, milk forms for the state labor board, sales tax forms, income tax forms, and dozens more. Every day seems to bring a new and more complicated form to contend with. One summer I recorded and paid a young lady of legal age an hour overtime pay, and I was harassed by a state investigator for permitting the employee to work one hour overtime, due to some silly state rule regarding female employees. Support by example Topic sentence Even more irritating than the government controls is the problem of securing efficient, dependable help. There are the incompetent ones who, even though taught how to use the cash register or to mix the ice cream, repeatedly make mistakes...
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...in http://managementfunda.com | http://hrgyaan.com |http://financenmoney.in http://managementfunda.com | http://hrgyaan.com |http://financenmoney.in Table of contents Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Topic Executive Summary Background of the organization Objectives and Limitations of the study Industry Snapshot Market Share of Ice-Cream Brands Introduction on Ice Cream Industry Current market scenario Future of Ice Cream Market in India SWOT Analysis of Amul Ice Cream Monitoring & Enhancing sales Research Methodology Findings Conclusion Recommendations Other Findings Marketing Strategy Other Recommendations Annexure Page 7 9 14 15 16 17 18 19 19 21 29 32 50 52 53 55 56 58 http://managementfunda.com | http://hrgyaan.com |http://financenmoney.in http://managementfunda.com | http://hrgyaan.com |http://financenmoney.in Executive Summary The first phase of the project aimed at enhancing sales of Ice-creams and promotion for Amul. In order to execute the same, initial activities included visiting the outlets, recording the existing volume of sales & analyzing the emerging patterns in ice-cream consumption. This helped in arriving at important conclusions regarding which flavors were popular, problems faced by the retailers, points of contention between the retailers & Distributors, issues encountered by the consumers and which outlets were the most popular. Following this, strategies were devised in order to carry out the first part of the project...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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... Bake & Churn Cart Franchise 16. Baliwag Lechon Manok Franchise 17. Balls ng Bayan Foodcart Franchise 18. Balot Foodcart Franchise 19. Balot-Balot Food Cart Franchise 20. Balut Eggspress Franchise 21. Banana Cue Foodcart Franchise 22. Barbeque Foodcart Franchise 23. Beef Wich Sandwich Franchise 24. Beestop Foodhauz Franchise 25. Belgian Fries Franchise 26. Bibingkahan Foodcart Franchise 27. Bibingkinitan Foodcart Franchise 28. Bicho Bites Franchise 29. Big Better Burgers Franchise 30. Big Daddy’s Chicken Franchise 31. Bigboy Toppings Franchise 32. Binalot Franchise 33. Black Pearl Foodcart Franchise 34. Black Pearl Shake Foodcart Concept 35. Blizz Soft Ice-Cream Foodcart Franchise 36. Bonito's Burger Franchise 37. BOX-E! Gourmet Fried Rice Franchise 38. Boxy Gourmet Rice Franchise 39. Boy Bondat Franchise 40. Boy Chinoy Franchise 41. Brothers Burger Franchise 42. BubbaTealicious Pearl Milk Tea Place Franchise 43. Buchoy Bicho-Bicho Franchise 44. Buko ni Fruitas Foodcart Franchise 45. Burger Factory Foodcart Franchise 46. Burger Foodcart Franchise 47. Burger Juan Franchise 48. Burger Station Franchise 49. Burgeroo...
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...[pic] Mitchell Crawford Student #: 100465333 Instructor: Jay Fisher November 19, 2012 Description Gay Lea Foods is a private company, operating as a co-operative owned by over 1,200 farmers. They have been in business since 1958. Concentrating on manufacturing quality dairy products, Gay Lea processes approximately 15% of Ontario’s milk. They are the link between Ontario dairy farmers and consumers across Canada. Gay Lea has made many innovations in their key products, which are: ■ butter ■ cottage cheese ■ sour cream ■ whipped cream ■ Lacteeze (lactose-free milk) ■ cheese Gay Lea does not sell its products directly to consumers. Their customers are: ■ retail food chains (for which Gay Lea does individual packaging) ■ food service companies (who distribute Gay Lea products to their own customers) ■ Industrial companies who purchase bulk product to include in their own products. The main office is in Mississauga, with five production facilities located in Toronto, Madoc, Mississauga, Guelph, and Teeswater. As of 2011, this company had annual revenue of $145,546,240. Current stock price is $17 per share. Gay Lea is Ontario’s largest dairy co-operative, and is the sixth largest dairy product manufacturer in Canada. Industry Analysis Gay Lea is sixth in the top dairy processing companies in Canada. The companies that are their main competitors are Parmalat...
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...EXECUTIVE SUMMARY Heaven is a type of indulgent ice cream which target market is women in the age of 30-45 years old. This segment of Australian population is 2.35 million people, what is meant is that this is still a potential market for Nestlé Australia Ltd to gain more market share. In addition, the percentage of growth of impulse ice cream increased by 14.4% over a period of 5 years from 2003 to 2008 and is expected to go up to 15.1% in 2011. This proportion will contribute to an incline of 1.5% of total volume growth of ice cream market. Based on data about market share, market growth rate and BCG matrix, current position of Heaven‟s ice cream is question mark. To move its position to star, market penetration strategy has been applied. Marketing objectives of Heaven from 2009 – 2011 are defined below: To increase unprompted awareness of consumers about Heaven brand name from 12% in 2006 (The Media Federation of Australia, 2009) to 30% in 2011. To grow market share from 4.0% in 2008 to 4.8% in 2011 To increase sales revenue from A$ 43.8 million in 2008 to A$ 62.9 million in 2011 To achieve these objectives, marketing strategies has been suggested. Heaven is positioned as a kind of indulgent and luxurious ice cream with an affordable price – A$ 8.39 for each multipacks. In 2009 – 2010, there is an increase in communicating in order to attract more customers as well as gaining unprompted awareness of them through advertising campaigns, sponsorship, in-store communications...
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...Promotional mix 8 7. Conclusion 9 Reference 1. Introduction 2.1 History Haagen-Dazs was founded in 1961 by Reuben Mattus and his wife, who helped his mum to sell ice-cream from a horse-drawn wagon in the crowded street in New York when he was young. At the very beginning, Haagen-Dazs only had three flavors ---- coffee, vanilla and chocolate, and can only be bought in gourmet shops in New York City. Because of the fantastic creamy and rich taste, Haagen-Dazs became more and more popular in the east coast of the United States. In 1976, after Mattus’ daughter opened the first Haagen-Dazs shop, Haagen-Dazs shops had expanded rapidly across the country. The Pillsbury Company bought Haagen-Dazs brand from Mr. Mattus in 1983, and then the Grand Metropolitan bought Plillsbury Company in 1989 implied Haagen-Dazs was controlled by a European company and began to expand its European market. Nowadays, Haagen-Dazs ice-cream is sold in 50 countries and the logo of Haagen-Dazs even become a symbol of super-premium ice-cream. Through over half-century development, Haagen-Dazs creates various frozen dessert to customers besides ice-cream, and build the Haagen-Dazs brand successfully. 2.2 SWOT analysis strength | weakness | * Long history...
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...Compare-and-Contrast Essay Juanita Stanberry Com 155 May 11, 2013 Benjamin Ovando In this essay I will be comparing the similarities and differences between Burger King and Dairy Queen. I will be covering the two restaurants styles, food types, what they are known for, and information about their establishment. I will be providing accurate and interesting facts about the two restaurants. I will also be providing information about each restaurant before I compare the two differences and similarities. Dairy Queen and Burger King have many similarities with a few differences in restaurant styles, their menu, and how they are run. Dairy Queen and Burger King have the same kind of restaurant styles. Both Dairy Queen and Burger King are fast food restaurants. At Burger King and Dairy Queen you can go through the drive thru to get your food on the go. You can sit down on the inside of the restaurant and eat it if you want to eat your food there instead of taking it to go. Both Dairy Queen and Burger King have a clean and friendly environment for their customers to enjoy. Burger King and Dairy Queen have restaurants located in the suburbs and ghetto of each city and state worldwide. Burger King was founded in Miami, Florida in 1954 by James McLamore and David Edgerton. The initial idea for Burger King was a place to come and get extravagant quality food while eating in a pleasant atmosphere. There are 11,000 Burger King restaurants worldwide. You will be able to...
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...Nearly three-quarters of a century ago, two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun, inviting atmosphere. As a teen, Irv worked in his father's ice cream store. During World War II, Burt was a Lieutenant in the U.S. Navy and produced ice cream for his fellow troops. When the war was over, the two entrepreneurs were eager to capitalize on America's love of ice cream. They started out in separate ventures at the advice of Irv’s father. In 1945, Irv opened Snowbird Ice Cream in Glendale, California. His store featured 21 flavors and emphasized high-quality ice cream sold in a fun, personalized atmosphere. A year later, Burt opened Burton's Ice Cream Shop in Pasadena, CA. By 1948, they had six stores between them. This concept eventually grew into Baskin-Robbins. As the number of stores grew, Burt and Irv recognized that to maintain the high standards they set in the beginning, each store would require a manager who had an ownership interest in its overall operation. Even though they didn't realize it at the time, the two founders had pioneered the concept of franchising in the ice cream industry. In 1949, there were more than 40 stores in Southern California when Burt and Irv purchased...
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