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In: Film and Music

Submitted By tooti312
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Build A Bear How does a small start-up company achieve such accolades? A small start-up company such as Build-A-Bear can achieve such accolades by doing what it has been doing for the last fifteen years. It has kept the customer very involved in the final product. That way there is never a dissatisfied customer, because they created exactly what they wanted to see as an end result. Not only do you have a very pleased customer, but the company has also created a personal memory with them that can never be taken away. Which is a lot more than other companies can offer. 1. Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? Build-A-Bear customer’s needs are the self-expression and affection they have from building their friend. The want that they have is adding all the accessories that don’t necessarily need to be on the bear, but it’s what makes them unique.

Is this essay helpful? Join OPPapers to read more and access more than 550,000 just like it! get better grades Demands are things like the Spiderman costume that came out when Spiderman the movie was a hit.
2. In detail, describe all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction? In a Build-A-Bear transaction the customers have multiple options to apply within the making of the bear. For example, the choosing of the bear itself, the wardrobe, the voice box, and of course the choosing of the name. Also the price of the bear is part of the transaction. Usually the price is anywhere between $10 and $25. Lastly, the most important part of the transaction in my point of view is the experience and memory that is made during the time that the customer is in the store or possibly online.
3. Which of the

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