...in order to make a strong impression to the customer on the first sight. - Location: The showroom of Beauté Parfaite is located at Chua Boc Street because it is near many universities and the central of Hanoi. - We commit to use 100% natural resources and no chemicals in manufacturing. - The product is suitable for much type of skin. - Our high-qualified staff can give reasonable advice to customers. - We also have program that is to collect cans for recycling. 2. Market analysis 2.1. Cosmetics industry environment in Vietnam The cosmetics market for men in Vietnam has recorded good growth in current value terms in 2012, as the usage and penetration of such products has increased. The Vietnamese people are exposed to international beauty trends through media and travelling, which has increased their knowledge on the use of cosmetics and towards the end of the review period. New launches illustrate the efforts of the cosmetics manufacturers to diversify their product ranges. Firstly, product segmentation is increasing, as the manufacturers are targeting specific consumer groups. Products for teenagers, especially for men are becoming more popular. Secondly, the demand of consumers for products containing natural ingredients has led to many manufacturers researching and developing such products....
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...Problem Statement In the “Dove: Evolution of a Brand” case, Deighton identified several problems that Unilever faced with Dove's “Real Beauty” campaign. First, Unilever "risked moving the [Dove] brand ... at odds with its heritage" (Deighton, 34). In doing so, they lost the aspirational element, the brand did not promise attractiveness, and they effectively debunked "the whole reason to spend ... more for the product (34). Secondly, to that end, “The Campaign for Real Beauty,” in some circumstances, did not mention a product, and therefore, measuring return on investment in media became difficult (34, 37). Unilever/Dove stood for a point of view, “real beauty,” to unify functionality by presenting an "alternative view of the goal of personal care" (33). However, in doing so, they abdicated "responsibility to manage what was said about the brand" and put their multibillion-dollar asset at risk (31). They risked "putting the 'Real Beauty' story out on media like YouTube, where consumers were free to weigh in with opinion and dissent" (31). Unilever/Dove tried to account for media dissent: resulting parodies; and questions about Unilever's sincerity, objectivity, and motives (36, 38). They attempted to "make sense of the [brand] strategy that was building meaning by courting controversy" (38). They also had a risky strategy of taking up the “cudgels for reality,” where in how to express it was difficult (38). Did honesty "leave women enough freedom to dream" or identify Dove...
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...The Disney Princess Effect on Young Girls and Their Gender Role Perception The Disney Corporation has been around since 1937 when it released the first Disney Princess movie, Snow White and the Seven Dwarfs. Since then, millions of young girls have fallen in love with these characters and often see them as role models. From the dresses to the tiaras, the beauty to the fairy tale, Disney Princesses have a direct effect on young girls and their behavior. The media has been a powerful resource through which many young girls develop their identity and come to understand gender roles in society. Research indicates that watching televised gender portrayals has an effect on individuals’ gender based attitudes, beliefs, and behaviors (Mastro & Morawitz 131). These are the attitudes and beliefs that young girls who watch Disney princess films would inherit. Girls enjoy watching these films and see the beautiful characters overcome difficult trials, as well as fall in love with a handsome prince in the end. The overall message is not a realistic one, leaving many girls feeling self conscious and unhappy. The idea that beauty equals good and ugly equals evil can negatively impact the way a girl looks at herself or others. Girls will ultimately learn that what is beautiful is good. Snow White and Cinderella were attractive and charismatic while the witch and two stepsisters were unattractive and vile. And in the end, the princesses lived happily ever after. The purpose of this paper...
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...result, the brand has undergone several restructurings of its product portfolio as well as a full revamp of logo and packaging. History 1945 Pantene is Born Inspired by the ingredient panthenol, Pantene, owned by Swiss drug company Hoffman-LaRoche, makes its debut as a premium hair care line across Europe, replete with glass bottles and prestige scents. 1960s The Leap to America Demand from European travelers in the United States drives American retailers to import Pantene from Switzerland. The shopping in New York City gets even better when Pantene launches exclusively in upscale establishments like the Waldorf Astoria and Saks Fifth Avenue. 1975-1976 The Gold Cap Pantene changed to new packaging with its iconic gold cap. 35 years later, women still remember gold-capped Pantene. 1983 Let’s Get Serious In the early ‘80s, Pantene expands its product lineup while elevating Pantene’s scientific expertise and health as the foundation for beautiful hair with the new Pantene tagline “The Care and Feeling of Beautiful Hair.” 1986 Pop Culture Phenomenon Pantene’s “Don’t hate me because I’m beautiful” campaign becomes one of the most famous and memorable campaigns and taglines in hair care advertising history. And with its acquisition of Pantene in 1985, Procter and Gamble expands Pantene’s distribution on a massive scale, making the hair care technology of Pantene accessible to women...
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...message. Fifty thousand per million Americans suffer from eating disorders, trying to fit in, not realizing the harms that it can bring. The media should portray a positive image like instead of trying to be attractive, just try to be healthy. Women are held to unhealthy circumstances, they are being targeted to make unhealthy body decisions because of what they perceive from the media. This model is considered to be plus size because she wears a size 12, when in reality she is considered healthy. Lawley was interviewed by Good Morning America to discuss the Lauren campaign and was asked how much she weighed, she replied “Well, I’m a size twelve, and I think weight doesn’t really matter” (Buzzfeed.com). Ralph Lauren fired Lawley and later told the...
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...Introduction Dove is a personal care brand owned by Unilever, a multinational corporation that owns more than 400 brands mostly selling either food and beverages or toiletries. Dove is sold in more than 35 countries and is used by both men and women. 1940 Formula for dove bar(mild soap) 1950 Refined to original Dove Beauty Bar 1960 Launched in the market 1970 Popularity increased as a milder soap 1980 Leading brand recommended by physicians 1990 Dove beauty wash successfully launched 1995 Dove came to India 1995-2001 Extension of Dove’s range of products Dove claims not to dry out the skin the way soap does, the formula came from military research Dove as the soap, or cleansing bar, as HUL executives would call it accounts for only Rs 200 crore. The rest comes from hair care, a category that Dove entered in India about two years back. The rise of modern trade formats and an evolving consumer has also ensured that even emerging categories like body washes and hair conditioners get more buyers. Dove has capitalised on this trend. Apart from distribution in modern format stores, where Dove claims to be one of the leading brands with 11.54% share, the brand has also entered adjacent categories. In body washes, Dove claims to be nearly 19% of the market, while hair conditioners gets the brand sales of around Rs 40 crore. Segmentation Dove is the largest premium brand in the Hindustan Unilever portfolio," says Rajaram Narayanan, vice president, hair care...
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...Perceptions of Third Year Fine Arts Students In Far Eastern University on the Use Of Nude Models in Art In Partial Fulfillment of The Subject Requirements In English 8 (Technical Writing) Submitted to: Mr. Rogelio Ramos Guce English Department Institute of Arts and Sciences by Alimorong, Aislin Nika Alterado, Charles Caga-anan, Mark Nathaniel Elpedes, Jhune-Marx Nuñez, Domnilourd Pangilinan, Shem Salvador, Mikaela Valdez, Judah Yatco, Ma. Barbara FT0933 First Semester S.Y. 2011 - 2012 CHAPTER I THE PROBLEM AND ITS BACKGROUND Introduction In the early days, great masters like da Vinci, Michaelangelo and Botticelli had been using nude models as references in their artworks for religious purposes. Up until now, this idea is still being implemented by artists but it is now more about aesthetics. Nude art generally refers to the artists’ depiction of artistic elements of nudity instead of actually showing the naked form of humans. Different cultures react differently on the use of nude models in art. It is through the aesthetic view of nude art that most countries accept this kind of art (Changing Depictions of Art Nudes, 2011). Art schools including Far Eastern University also accept the use of nude models in art such as paintings, sculpture, photography, and the like. In the curriculum of the Fine Arts Department, there are subjects like Anatomy, Life Drawing and Life Painting wherein nude models are used as references in...
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...The origin of rap can be traced back thousands of years ago to African slave story-telling, known as Griots (Lommel). In the seventies Griots offspring’s included disc jockeys (commonly known as DJ’s) from the Bronx and Blondie songs, such as “Rapture”(Lommel). As the new rap faze grew in popularity the first rap recordings were released, introducing the disco era to a new and strange form of music that society would not necessarily approve of. Tupac Shakur was one of the most popular and astounding figures of the rap industry, even today. Although he was a notorious artist for his gang and drug affiliations, he also had an inner beauty that any aspiring rapper would wish to one day achieve. Through personal experience he developed a kind of intelligence that could not be taught by any book. Tupac would demonstrate this wisdom in countless songs based on controversial issues of the time period which gave his music an interesting twist to the already reputable beat. If it was not for the blatant gangster lifestyle Tupac lived, he would be more appreciated for his admirable personality. Tupac was the kind of person to showed respect to everyone and had solid morals that he would try to teach to others, mostly through songs and poems. Tupac Amaur Shakur is a legendary figure because of his amazing talent, his greatly admired personality, and the unbelievable wisdom that he would preach to everybody. One of the reasons rap is abhorrent by many people...
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...Pyotr Ilyich Tchaikovsky, was born May 7, 1840 in Votkinsk, Russia to a Ukrainian mining engineer and his second wife, a woman of French ancestry. He was the second eldest of six children, four brothers and a sister. Fanny Dürbach, a 22-year old French governess took care of him and his siblings. Tchaikovsky started to take piano lessons at the age of 5. He also could read and write in German and French by the age of 6. (Tchaikovsky: A Life, 2015) Although his parents supported his musical interests, they sent him to a boarding school in St. Petersburg called the Imperial School of Jurisprudence at the age of 10, to become a civil servant. During his school years Tchaikovsky continued to enjoy music by going to performances of famous musicians...
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...Traders Ltd. It is headquartered in Mumbai, Indiaand has employee strength of over 15,000 employees and contributes to indirect employment of over 52,000 people. The company was renamed in June 2007 as “Hindustan Unilever Limited”. Hindustan Unilever's distribution covers over 1 million retail outlets across India directly and its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India. The company claims that two out of three Indians use its many home and personal care products, food and beverages. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water...
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...Company and product description Oshima Tsubaki, Inc. was founded in 1927 by Okada Haruiti, who developed the island blessed with the Camellia plant. Camellia flowers seasons are during January to March, which indicates the rarity of it. The first factory was opened in Tokyo in 1930, producing Oshima Tsubaki pomade, a traditional Japanese hairstyling product. Subsequently, Oshima Tsubaki, Inc. released a series of Camellia oil products. Years since its inception in 1927, the manpower of Oshima Tsubaki, Inc. has increased significantly. In 1977, due to the overwhelming sales, production and distribution departments were separated into two entities which were managed under the same owner. By 2009, Oshima Tsubaki’s sales and marketing arm has 53 employee and net worth of 180 million yen and the 大島椿 Honpo Co.’s production arm has 49 employees and net worth of 60 million yen. (oshimatsubaki.co.jp 2009) Oshima Tsubaki, Inc. has thus achieved to be the number one product for treatment category with Oshima Tsubaki Camellia Hair Care Oil. (Refer to appendix 1) Oshima Tsubaki Camellia Hair Care Oil is made from 100% Camellia Japonica seed oil from Japan. The oil is extracted from the seeds of Tsubaki or camellia flower. Oshima Tsubaki Camellia Hair Care Oil is packed with oleic acid which is extremely good for the skin. As Camellia oil is closest to the human skin's natural emollient, it could be use also for the body and hair. Thus, Japanese men and women commonly use Camellia oil...
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...which was setup by Lorenzo. 2. His first work in stone was the Madonna of the Stairs and the Battle of the Centaurs. 3. The Madonna of the Stairs shows and astonishing mastery of marble techniques for a boy not even seventeen at the time. 4. The Battle of the Centaurs was done a year later and demonstrated a great amount of growth. 5. This was the first time that Michelangelo used the plasticity of the human body to express conflict in a dramatic compelling term. In its pulse and thrust in the way that he attached the marble this was a preview of his great works to come. III. The masterpiece of Michelangelo’s youth is the Pieta. 1. The piece is located in St. Peters in Rome. 2. The sculpture is of the Virgin Mary and Christ. 3. Until the 15th century the theme of the pietra belonged almost exclusively to the artists of northern Europe. 4. The northern Europe made the gruesome figures of Jesus and Mary, were mainly in wood, seemed to shock worshipers into the awareness of Christ’s sacrifice. 5. Michelangelo had taken this difficult subject and stripped it of it horrors and bent it into Marble. 6. He did not emphasize the Virgins grief but her acceptance of fate. IV. Two years after the Pieta he then created the...
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...Report on LUX LUX is a Tangible, Non Durable Good on the basis of this classification. LUX and other soaps fall into the category of Convenience Good Report on “Brand Equity Measurement of LUX”. ACKNOWLEDGEMENT We express our sincere thanks to our respectable teacher Mohammad Nazmul Huq for providing us with bighearted support and opportunity for the successful completion of research on: “Brand Equity Measurement of LUX”. We are thankful to our respondents for their responses, class fellows for their support and suggestions, which have proved to be very valuable for this research, without which it would have not been possible to successfully complete the research. LETTER OF TRANSMITTAL 03rd May, 2010 Mohammad Nazmul Huq Assistant Professor, Department of Business Administration, Stamford University Bangladesh. Subject: - Submission of Report. Dear Sir, With due respect and humble submission I would like to state that, we have been required to submit a research report on ‘Brand Equity Measurement of LUX’ as a part of the completion of this course. For all intents and purposes, It was really more than an opportunity to experience how a research should be performed and should be presented...
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...chemicals, mixed with the sound of nail buffing drills, and chatter too. However, getting a manicure and pedicure is still a relaxing retreat that many women, even men, look forward to. When I was a just a little girl, I became exposed to the art of nail design and a vast selection of polishes throughout the years of my mother’s influence. Painting nails, playing with false nails, and the experience in taking trips to the nail salon with my mother have become hobbies of mine ever since then. Thereafter, I realize that in order to become a professional nail technician, it will take hours of practice and training to obtain your license, and testing your skills in your new workplace. This topic is something interesting that I liked learning about, and I thought it would be great to be able to save money by doing own nails. “As a nail technician or manicurist, you will trim and polish clients' nails, repair broken nails, and apply nail extensions. Additionally, you will assess the...
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...championship series? Warren Spahn? Pete Vuckovich? Connie Wisniewski? Connie Wisniewski? She’s the right answer—the star right-hander who led the Milwaukee Chicks to the 1944 title of the All-American Girls’ Professional Ball League and an athlete who left her male counterparts in the dust. The most games Spahn won in a single series was one. Vuke didn’t get any while a Brewer. Even Wisniewski’s searing fastball couldn’t save her team from its ultimate jam: It played its season in anonymity and red ink, then moved immediately to Grand Rapids. This year marks the fiftieth anniversary of perhaps the most successful, least loved team in Milwaukee history. Chewing gum mogul Philip Wrigley started the league—the same one depicted in A League of Their Own—in 1943 because World War II had siphoned off more than half of the existing major-leaguers. Buoyed by good attendance in towns like Kenosha and Rockford, he added teams the next year in Milwaukee and Minneapolis....
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