Premium Essay

Beauty Company Startup Marketing Plan

In: Business and Management

Submitted By tbuxton
Words 4592
Pages 19
Marketing Plan: Super Good Sugar Scrub
Traci Buxton French
Salem International University
August 31, 2013

Abstract: The Super Good Chocolate Love Sugar Scrub marketing campaign will focus on the development and launch of a sugar-based body polish product within the skincare line of a startup organic and natural cosmetics company named Mandy’s Garden Home. The company is primarily an e-commerce company with local product distribution and plans for later regional and national B2B marketing and distribution. The target audience is primarily a socially and fashion conscious college-educated female aged 18-34 with a household income of approximately $60,000 per year. Marketing efforts will focus on educating the target market on the benefits of using organic beauty products, heightening brand awareness, generating product interest and stimulating sales. Primary communication channels will be through digital media with limited direct mail marketing and print media content distribution. Market campaign goals include 1) market revenue of $60,000 in the next 12 months; 2) development of 500 new customers and 200 repeat customers over the next 12 months and 3) distribution of the product by three regional natural products vendors over the next 12 months.

SWOT Analysis
Strengths:
1) The organic and natural skin care industry is growing rapidly and the Super Good brand is well positioned to take advantage of increased interest in holistic care and wellness products (PR Newswire, 2013, para. 3). “Skin care products dominated the demand in the global organic personal care products market, with a 32.1% share. The market for organic skin care products is expected to grow at a rate of 9.9% from 2012 to 2018” (PR Newswire, 2013, para. 3). 2) Natural and organic skin care products have a wide product appeal both in the US and overseas. Customers seeking healthier

Similar Documents

Premium Essay

International Business

...Business Plan Of Summit Rx Inc Table of Contents 1.0 Executive Summary 3 1.1 The Products 4 1.3 Mission Statement 5 1.4 Management Team 5 1.5 Sales Forecasts 6 1.6 Expansion Plan 7 2.0 Company and Financing Summary 8 2.1 Registered Name and Corporate Structure 8 2.2 Financial Position 8 2.3 Investment 10 2.4 Management Equity 10 3.0 Products and Services 11 3.1 Online Sales of Products. 11 Baby Care 11 Grocery 11 Personal Care 11 OTC Medicines 11 Cosmetic 12 Fitness Centre 12 3.4 Shipping and Handling Fees 12 4.0 Strategic and Market Analysis 13 4.1 Economic Outlook 13 4.3 Customer Profile 13 4.4 Competition 14 5.0 Marketing Plan 17 5.1 Marketing Objectives 17 5.2 Marketing Strategies 17 5.3 Pricing 18 The Company believes in healthy Competition, so we will offer our Products at competitive Price. The Company will offer discounts on the large order or at wholesale Quantity. 18 6.0 Organizational Plan and Personnel Summary 18 6.1 Corporate Organization 18 6.2 Organizational Budget 19 6.3 Management NOTE: 20 7.0 Financial Plan 23 7.1 Underlying Assumptions 23 7.2 Sensitivity Analysis 23 7.3 Source of Funds 24 7.4 General Assumptions 24 Monthly Sales Revenue (PROJECTED) 25 Yearly Sales Forecast 26 7.5 Profit and Loss Statements 27 Executive Summary The Summit, RX Inc. (hereafter, “The Company”) business plan provides the structure and focus against which we can measure future financial...

Words: 7308 - Pages: 30

Premium Essay

Business Plan

...Start a Vietnamese Restaurant Are you friend or pho? Sorry for the bad Vietnamese food pun! But, seriously, we are here to help you learn about opening a Vietnamese restaurant. What questions do you have? Consumer Expectations for Vietnamese Cuisine Vietnamese is one of a handful of ethnic cuisines that have gained traction in the U.S. restaurant industry. But like any other restaurant cuisine, consumers have certain expectations about the Vietnamese restaurants they patronize -- and those expectations may not always line up with typical cuisine in Vietnam. For startup Vietnamese restaurateurs, it's important to balance an authentic dining experience with the demands of U.S. diners. Even if you have buckets of experience cooking authentic Vietnamese cuisine, you'll want to visit several successful Vietnamese restaurants to familiarize yourself with the Vietnamese dining scene in the U.S. Startup Vietnamese restaurateurs also need to develop their...

Words: 1506 - Pages: 7

Premium Essay

To Build or Buy

...Assignment 1: To Build or Buy Barbara Manley Professor: Angela Harris Business 402- Small Business Management May 1, 2015 The small business that I chose to compete with is a beauty shop that I visit weekly. This beauty shop is located in the city of Dale City, VA. This Business is called Images Beauty Shop. Images Beauty Shop is surrounded by several different types of businesses such as schools, grocery, and a few other retail stores. Images Beauty Shop was owned by older women previously, but the owner moved to a different part of the State to resume her business. Images Beauty Shop is now owned and operated by a single individual and offers competitive prices when compared to similar businesses in the area. Business at Images is great. The Business is making a profit of 4,000 dollars a month on average after expenses. I feel that the business could generate at least double what it is currently making if the owner would incorporate advertising and other marketing strategies to promote the business. Images get most of its business through word of mouth, which is great for the business. Images provides serives all cultural groups and provides quality services such as haircuts, shampooing, wash and sets, relaxers, and hair coloring. Also the company is advertising for at least 2 more hair stylist to serve women of all ethnic groups to expand its business. From my point of view; from being a long term customer, these are some of the issues and dissatisfactions...

Words: 1690 - Pages: 7

Free Essay

Business Plan

...Hati&Hati Colour Shoppe BUSINESS PLAN 401 Central Ave. SE Albuquerque, NM 87102 (505) 489-2222 April 28, 2008 Prepared For: Paul Sandoval Table of Contents Executive Summary………………………………………………………………………............................4,5 Management and Organization Plan………………………………………………………………………..6,7 Management team…………………………………………………………………………….…………..6 Compensation and ownership…………………………………………………………………………6 Board of directors/advisory council………………………………………………………………....6 Infrastructure………………………………………………………………………………………………..7 Contacts and franchise agreements…………………………………………….……………………7 Insurance…………………………………………………………………………………………………..…7 Employee stock option plan and other incentives……………………………………………..7 Organization charts………………………………………………………………………………………..7 Product/Service Plan……………………………………………………………………………………………….. Purpose of the product or service……………………………………………………………………8 Unique features…………………………………………………………………………………………….8 Stage of Development……………………………………………………………………………………9 Future research and development…………………………………………………………………..9 Trademarks, patents, copyrights, licenses, royalties…………………………………………..9 Government approvals ………………………………………………………………………………..10 Product/service limitation……………………………………………………………………………..10 Product/service liability…………………………………………………………………………………10 Related services and spin-offs…………………………………………………….......................10 Production………………………………………………………………………………………………….11 Facilities…………………………………………………………………………………………………...

Words: 8168 - Pages: 33

Free Essay

Smart Design

...PpP PpP Smart Design Get more for less space. Written by: Maha Aladdin 120521 Samar Mahanna 118911 Menna Yousry 120360 Smart Design Get more for less space. Written by: Maha Aladdin 120521 Samar Mahanna 118911 Menna Yousry 120360 Table of Contents Executive Summary 2 Company Description 3 Company Profile Description Mission and Vision Company Ownership/Legal Entity Product Description 4 Industry Analysis 4 Industry Description PESTL Analysis Market Analysis 5 Market Segmentation, Target Market, and Positioning Buying Decision Competitors SWOT Analysis Competitive Analysis Grid Product-Branding Strategy Marketing Plan 11 Products Distribution (Place) Price Promotion Strategy Sales Process and Sales Tactics Operations Plan 12 Design and Development Plan 13 Management and Personnel 14 Schedule 15 Risks and Overcome 17 Financial Plan 18 Appendix 19 Executive Summary This document will be discussing the different aspects of the business plan for a new startup company which is about creating a unique furniture manufacturing shop in Egypt. This company would like to be the first to introduce the idea of expandable furniture in Egypt. Expandable furniture is based around the idea of making essential pieces of furniture which can be folded or expanded so it can fit in relatively small spaces without compromising the design of the furniture or using a large space at the same time. Moreover, expandable furniture is about...

Words: 4679 - Pages: 19

Free Essay

Daraz

...issues into consideration and tried to rectify them.   Daraz.pk: The first E­commerce in Pakistan    Daraz.pk is part of the Asia Pacific Internet Group (APACIG), a joint venture of Rocket Internet  and Ooredoo, leading internet platform in Asia, supporting some of the top internet companies in  the region. Since the overall shift in the global market about changing trends towards internet  retailing (see​  Exhibit 1​ ) and e­commerce playing main role in fashion industry (see ​ Exhibit 2​ ),  Rocket Internet took advantage of this new need and established different online ventures in  different counties of Asia among which one of them is Daraz.   The reason to launch Daraz in Pakistan was based on many facts. Firstly, Pakistan being one of  the most populated country in the world holds great attraction for retailers. Also 70% of its  population is under 30 years of age (youth majority) which makes it quite lucrative for an online  venture as their target market comprises mostly of youth who are tech savvy and willing to try  new things. According to a survey there are 31 million internet users in Pakistan with a rising  fashion conscious middle class (see ​ Exhibit 3​ ), a huge advantage for a company like Daraz and  hence Daraz was launched in Pakistan in the year 2012.  Daraz started its operations by selling...

Words: 3318 - Pages: 14

Premium Essay

Splash Corporation Case Study

...Chairman and CEO of Splash Holdings, provides some key insights into how he views his company’s place in the highly competitive cosmetics and toiletries market in the Philippines. An underdog success story in the truest sense of the word, the rise of the Hortaleza family from their humble beginnings as civil servants, to the pioneers of the “next Unilever”, the story of Splash Corporation is an informative model for those who wish to study the marketing strategies that drive successful startups in competitive markets. Several years removed from its creation, Splash finds itself facing challenges that are quite different from those that it faced at the time of its inception. In many ways, the underdog mentality that so successfully fuelled Hortaleza’s initial strategies is now obsolete. Splash finds itself in something of an inconvenient middle-ground, competing for market share against emerging low-cost alternatives and fighting the big-budget multinationals that continue to dwarf the scope of Splash’s product lines and thee depth of its marketing budgets. The following case analysis looks at Splash’s current position in the Philippines cosmetics and toiletries industry, and attempts to draw conclusions on future opportunities and points of leverage for Splash’s continued expansion and growth. Building on these points, this discussion will propose specific recommendations for selected products as well as some recommendations for general strategy. Situational Analysis Environment ...

Words: 5093 - Pages: 21

Premium Essay

Daimon Spa and Saloon

...Business 5 Daisy XXXXXX Jennifer XXXXXX May 12, 2009 Daimond Spa and Saloon [pic] 26 April 2009 Chase 401 Davis St # B  Vacaville, CA 95688 Dear Mr. Jones: We are currently seeking an investor for our company, Daimond Spa and Saloon, which provides a variety of upscale spa and salon services. Based on your interest in providing SBA loans for upcoming small businesses, we strongly believe that our business plan may be of immense interest to you. Enclosed is a copy of our business plan. The company will become an industry leader in spa and salon services. Our mission is to run a profitable business by providing high-end therapeutic massage and aesthetician services in a compassionate, upscale, professional environment. We have targeted potential clients seeking injury recovery, self-pampering/relaxation, alternative care users, and beauty care users. Our competitive advantage stems from our ability to market affectively and ingeniously attract customers. We have a strong management team, which includes Daisy XXXXXX and Jennifer XXXXXX, who are both owners of the business. We are seeking $100,000 for our company. The funds will be used for our start up expenses in the company. Thank you for your consideration and interest in Daimond Spa and Saloon. Please contact us with any questions or concerns you have, and we will be pleased to provide you with any additional information you require. If, upon completing your review, you would like to discuss this...

Words: 4696 - Pages: 19

Premium Essay

Daimon Spa and Saloon

...Business 5 Daisy XXXXXX Jennifer XXXXXX May 12, 2009 Daimond Spa and Saloon 26 April 2009 Chase 401 Davis St # B Vacaville, CA 95688 Dear Mr. Jones: We are currently seeking an investor for our company, Daimond Spa and Saloon, which provides a variety of upscale spa and salon services. Based on your interest in providing SBA loans for upcoming small businesses, we strongly believe that our business plan may be of immense interest to you. Enclosed is a copy of our business plan. The company will become an industry leader in spa and salon services. Our mission is to run a profitable business by providing high-end therapeutic massage and aesthetician services in a compassionate, upscale, professional environment. We have targeted potential clients seeking injury recovery, self-pampering/relaxation, alternative care users, and beauty care users. Our competitive advantage stems from our ability to market affectively and ingeniously attract customers. We have a strong management team, which includes Daisy XXXXXX and Jennifer XXXXXX, who are both owners of the business. We are seeking $100,000 for our company. The funds will be used for our start up expenses in the company. Thank you for your consideration and interest in Daimond Spa and Saloon. Please contact us with any questions or concerns you have, and we will be pleased to provide you with any additional information you require. If, upon completing your review...

Words: 4611 - Pages: 19

Premium Essay

Business Plan

...Business Plan Your Escape Salon/ Spa/ Resort & So Much More! Oyster Bay Cove Academic Edition New York June 20, 2012 Academic Edition Confidentiality Agreement The undersigned reader acknowledges that the information provided by__ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _Your Escape Owners_. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _Your Escape_. Upon request, this document is to be immediately returned to __ ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. Academic Edition Table of Contents 1.0 Executive Summary .................................................................1 Chart: Highlights ..............................................................1 1.1 Objectives .......................................................................1 1.2 Mission ...........................................................................2 1.3 Keys to Success .................................................................2 2.0 Company Summary ..................................................................3 2.1...

Words: 8580 - Pages: 35

Premium Essay

Website

...Washington, and derives most if not all of its income from director person hairs to custom orders purchased online many of their customers are generated word of mouth from in salons sales around the Puget Sound region of Seattle . The business itself has little, if no online presence, so this website would be its first entrance into online marketing and sales sphere for this company As in previous sections that were recommended for this small company, were for them to expand an online web sales strategy. Additionally, a comprehensive analysis of what the new website should contain (i.e. sitemap, for easier navigation, cost for both ongoing operations and project implementation, which includes an SEO word expert, employing an operations coordinator to continue to research and develop a continuing competitive edge by sourcing new vendor product, keeping track of the latest hair trends, documenting information for reporting , overseas vendor management and continuing administrative operational logistical tasks Home Page: http://divine-tresses-custom-wigs.mybigcommerce.com/ Main Page: -- Sitemap Payment Methods: Pricing Plans + Part III: Project Estimated Costs and Scope for Online Business Entrance Expansion One of the first issues to be address is the domain url for Divine Tresses Custom Wigs. The url was purchased at Ghandi.net for an annual fee of $15. The initial set up at this website ghandi.net is GANDI.net was one of the first domain name...

Words: 1557 - Pages: 7

Premium Essay

Growth Paper

...this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of MGT/401 Team C. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to Organic Mystique. Upon request, this document is to be immediately returned to MGT/401 Team C. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 1 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 2 Table: Start-up 3 3.0 Products 3 4.0 Market Analysis Summary 3 4.1 Market Segmentation 4 4.2 Target Market Segment Strategy 4 4.3 Industry Analysis 5 4.4 Globalization 6 5.0 Management Team Summary 6 References 1 Appendix A 2 1.0 Executive Summary Organic Mystique is an e-commerce business located in Sacramento, CA. This web-based business will sell organic products of various types. The purpose of this plan is to gain interest of the company by consumers. The Concept Recognizing the organic market is on the rise, Organic Mystique will become the e-commerce market leader in sales and marketing of organic products...

Words: 3622 - Pages: 15

Premium Essay

Entrepreneurship

...1. Introduction In the 21st century, beauty and make up are like the wheels of a cart or the two sides of a coin. Women are beautiful in themselves; but a little make-up does help a lot and it keeps one to make the day better and happier. Every woman wants to be pretty whether she’s young or old so the beauty salon is the place to go. The beauty parlor has become an almost iconic figure in Western culture and Southeast Asian culture as well as in modern generation. The beauty salon is where a woman goes to have their hair and nails done. As such, choosing a beauty salon is a process most women (and even men) will undergo. The first thing to start in choosing a salon is to evaluate what needs to be done. A woman who just wants her hair trimmed might go to a beauty parlor than women who wants a permanent coloring, or more extensive services. If a woman wants her hair cut promptly and that day, she might be better off visiting to a walk-in salon, more willingly than trying to find her regular stylist. For other kind of services, a woman might want to think about a full-service in by-appointment-only beauty parlor. This signifies that she will have a stylist who is expecting her and definitely knows what she wants to be done. Genesis Beauty Parlor has been established by six individual people who have formed partnership under the Partnership Act 1932. According to the agreement all the partners will invest equal amount of money as well as bear the equal amount profit/losses which...

Words: 7190 - Pages: 29

Premium Essay

Information

...Business Plan for “The Glittering Crown Company” OWNER James Anderson 888 Remington Hall Chicago, Illinois, 888 Telephone: 1-888-888-8888, Ext 888 Fax: 888-888-8888 E-Mail: jamesanderson@glitteringcrown.com Table of Contents 2. Executive Summary 3 3. Business Description 3 4. Definition of Market 4 5. Description of Proposed Products or Services 5 6. Organization & Management Descriptions 6 7. Marketing Strategy 7 7. Service or Product Line 7 8. Financial Management 8 9. References 8 1. Executive Summary The state of the Jewelry industry is probably a country's best indicator the overall industrial condition. The fact that the market value of high-quality jewelry never erodes means that the jewelry industry is pretty much here to stay. The jewelry industry is vast and it procures a wide range of components from a plethora of sources through complex supply chains.  Glittering Crown envisions of becoming a leading, diversified jewelry manufacturing company that dominates the jewelry market of the country with national leadership and resolute ethical conscience. Glittering Crown will promote crowns as the ideal way of reserving wealth and passing something highly valuable and fine down the family line. Glittering Crown’s mission is to go above and beyond international standards of excellence in the field of jewelry manufacturing and make high-quality jewelry products available to customers at cost effective prices by means of sustained research and advanced technology...

Words: 1587 - Pages: 7

Free Essay

Service Marketing

...IV (Batch 2010-12) Continuous Evaluation in Service Marketing Submitted By: Pooja Iyer 1011012006 PREFACE This report is written so that an understanding of jawed habib can be understood easily. This report is designed to provide a comprehensive introduction to the above mentioned firm. This is a sales report and so covers only the general information regarding the firm and its services. The report also touches upon the competitor’s knowledge, customer’s knowledge and distributor’s policy. All the parts in the report have been written in English as it is the most understandable formal language. The report has been made by surfing on different internet sites and picking up the exact data which was required. History Jawed Habib is one of the leading hair & beauty salon chains in India. The company currently operates a total of 225 outlets across 21 states and 67 cities in the country. The company is promoted by Jawed Habib, a renowned Hair Expert who started the company with a vision to provide quality hair styling and beauty services to the wider populace of the country. With his passion and relentless efforts, he has established an effective system which is self sufficient in terms of providing quality services to clients all across. Hair and Beauty services are provided through the company's own and franchised outlets. The company also runs academies to impart quality education in hair and beauty to aspirants in the profession of cosmetology. With 37...

Words: 3974 - Pages: 16