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Beer

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Submitted By at2bb
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Assignments 1. Beer Return Design
Please read the paper “beer distribution in China” and find relevant information online. You are asked to find the channel structure for bottle return as well as cap return in China. Use Beijing market as an example. * Please describe the difference between the bottle return channel and cap return channel. * Please draw two channel flow structures for cap return: the product return flow and financial/cash flow

2. Lenovo Channel Management
Lenovo, a famous PC maker, is now entering the smarthphone business. Please note that the computer channel is different from the cell phone channel in China. Please describe possible channel conflicts in Lenovo’s new addition of cell phones channel into its traditional PC channel. E.g.: Conflicts with whom? What kind of conflicts?

3. Rougement Case Question
What decision criteria would you use to evaluate each of the 3 distribution channel alternatives for Rougement? Based on your list of criteria, assess each distribution channel alternative. Which alternative would you choose and why?

Course Assignments Due Date Schedule Week | Date | Individual Assignment | Group Assignment | 5 | 10.8 | | Project Ideas (one-page) | 6 | 10.15 | Rougement Case Report (<=2 pages) | Group Project Discussion with Rui | 7 | 10.22 | | Beer Return Design Group Project Idea Presentation | 8 | 10.29 | | Gino Case Report (To be Determined)Project Proposal (one-page) | 9 | 11.5 | Lenovo Channel Management (<=2 pages) (To be Determined) | | 10 | 11.12 | | Final Exam | 11 | 11.19 | | Project Presentation (Group1-5) | 12 | 11.26 | | Project Presentation (Group6-10) |...

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