Free Essay

Begin with Why

In: Philosophy and Psychology

Submitted By artemmet
Words 304
Pages 2
How do you explain when things don’t go as we assume? For example, why Apple so innovative? About three and a half years ago, Simon Sinek made a discovery and this discovery changed his view on how he thought the world worked and it even profoundly changed the way in which he operate in it. He create his own definition, which called “golden circle”.
Why? How? What? It’s a little idea, which explains why some organizations and leaders are able to inspire where others aren’t. As an example Simon Sinek providing an Apple company and how they trying to sell this product. If Apple were like everyone else, a marketing message from them might sound like this: “We make great computers. They’re beautifully designed. Want to buy one?” That’s how many companies sell their products. Here is how Apple actually communicates. “Everything we do, we believe in challenging the status quo. We believe in thinking differently. We just happen to make great computers. Want to buy one?” It sounds totally different. The basic sentence of this topic is that people don’t buy what you do; people buy why you do it.
If you don’t know why you do what you do, then how will you ever get people to vote for you, or buy something from you. The goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe. Even if person working in a company just for money, but if he will start to believe what you believe, he will work harder with blood and tears.
I learned from Simon Sinek speech, that customers don’t buy what you do, they buy why you do it. Consumer should think about his customers, not just try to make a profit.

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