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Behaving Entrepreneurially in Today’s Turbulent Competitive Business World Is Becoming Increasingly Importance for Larger Businesses. Drawing on Relevant Theories and at Least One Case Study Presented in the Lectures in

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Behaving entrepreneurially in today’s turbulent competitive business world is becoming increasingly importance for larger businesses. Drawing on relevant theories and at least one case study presented in the lectures in this module, discuss the strengths and weaknesses of this argument.

The Importance of Behaving Entrepreneurially
The strengths in number far outweigh the weaknesses for this argument; however this essay will explore the impact these factors have on companies. Smaller, more entrepreneurial businesses are rising through the ranks, and if the larger firms are to keep up and retain their market position, they need to follow suit, by behaving entrepreneurially.
My key arguments here is organisations do need to behave more entrepreneurially due to globalisation, hyper competition, economic turbulence, technological change, industries merging, ever-changing customer needs and markets becoming saturated.
This essay will mainly focus on the analysis of three large companies; IBM (International Business Machines), Marks & Spencer and Continental Tyres. I will analyse where the companies were going right or wrong, and where they could have become more entrepreneurial. I will touch upon relevant theories that firms have used and will mention other companies that aid my analysis on behaving entrepreneurially in larger businesses.

Entrpreneurial Culture- What is it?
There are two main cultures that concern this argument; the Traditional Culture and the Entrepreneurial Culture (see appendix 1.1). In a traditional culture, employees are expected to adhere to all instructions given, to not make mistakes, to not fail, to not take the initiative, and to stay within their limits. This type of culture is a very restricted one and is not conducive to the characteristics of an entrepreneurial culture; which are creativity, flexibility, independence, ownership

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