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Behavior and Communication

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Behavior and Communication Paper

BCOM/230

Behavior and Communication Paper
I chose to write my paper on the American Red Cross. I found a lot of interesting information that I did not about this organization. The American Red Cross help people in need all over the world. Additionally, they are one of the nation’s premier humanitarian organizations, operation for over 100 years (The American Red Cross, 2015). The Red Cross has been a consistent lifeline for people when they needed them the most. (The Red Cross, 2015).
Based on my review and research of this organization I feel that the culture of the Red Cross would be both people and team orientation. The Red Cross is made up of volunteers and generous donors. Most of their aids are administrated in groups. That demonstrates teamwork.
The Red Cross have many different ways to communicate internally and externally. They are a mass organization or should I say a mega group. They communicate with their employees, board of directors, volunteers by emails, meetings, training, seminars, mail, and memos. When they reach out to the public they have several different ways of doing that whether it’s by press releases, photos, public service events, publications, advertising, and celebrity & entertainment programs. They do a lot of fundraisings because they are a non-profit organization, and they also receive generous donations too. So everything, that they do, is strictly because of people like you and I. Whether it’s from everyday people donating and volunteering or corporations and the wealthy donating. It all goes back to the needy. People all over the world know about the Red Cross because they know how to get the word out about their organization.
One of the key successes of the Red Cross is because of communication. This organization communicates so well with the world that if the culture of the organization were negative they would still be great. They communicate so well with their employees, volunteers, stockholder, public, etc. they’re even better. That is why they are one of the nation’s premier humanitarian organizations.
I do believe the values, the Red Cross have, aligned with what they represent, their actions, and what they preach. That is why they are all over the world. They don’t only believe in themselves, we as people believe in them too. If we did not they would not be who and what they are today. Because we volunteer and donate, this shows that we believe and trust in the Red Cross. If the Red Cross didn’t firmly believe in their values how could they get us to believe in them too as an organization? You have to believe in what you stand for if you want others to follow.

References
The American Red Cross. (2015). Our History. Retrieved from http://www.redcross.org/about-us/history
The Red Cross. (2015). Who We Are. Retrieved from http://www.redcorss.org/about-us

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