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Behavioral Economics

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Introduction
Behavioral economics studies cognitive, emotional and social factors effects on economic decisions made by an individuals and consequences returns, resource allocation and market prices. It assumes that human beings are rational in the decisions they make. Behavioral economics do not involve assumption. The difference comes in from the notion that the human behavior observation contradicts behavior of people to be perfectly rational. Therefore, the two starts from different points. Both behavioural economics and economics try to proscribe and describe patterns of human spending. The implication is that it does not only try to describe human behavior but tries to dictate human behavior.
Behavioral Economics
The authors draw their arguments from two perspectives: descriptive and proscriptive perspectives. Descriptive explains human behavior and proscriptive tries to denounce human behavior. These two depend on two things: human psychology and one’s rationality. The decisions made by a human being are based on the perception of the situation and the individuals’ reasoning. Reasoning involves various cognitive capabilities. Hence, decision made by humans cannot be attributed to full rationality. The rationality bounds do not contribute wholly to decision making. Moreover, lacking complete control by humans on their behaviour is as a result of cognitive behavior bounds (Ariely, 2008)
One who makes decisions based on aspiration and not utility maximization stands to be rational. Subjective utility maximization that has been adjusted by cognitive constraint do not describe bounded rational making of decisions. The authors also base their arguments on perception, motivation and cognitive activities of beings. This explains for the disciplines that make up behavioral economics.
Economics evolved like other revolutions beginning with strange facts, anomalies and observations that were unexplainable. For centuries, economics has involved irrational and altruistic behaviours.Human beings have made their decisions with the aim of benefiting or satisfying themselves. From this perspective, psychology influenced an individual’s decision making. Neoclassical economists rejected the psychological perspective and adopted the behavioural perspective. The neoclassical economist stated that the behavior of one dictates ones rationality in the making of decisions which is proscriptive. With classical economists, empirical evidence implies humans are static no matter how much they try to change their behavior.
Presently, the classical and neo classical economist have combined to achieve modern economics. It comprises of both psychological and behavioral activities in making of decisions. A classical economic theory market is not all about demandand supply of sellers and buyers. A seller benefits more by giving a buyer more than he needs or selling at higher prices. According to Pareto efficiency that states that the distribution in the markets creates efficiency and both buyer and seller trades off well. This model does not benefit both parties;therefore, a more realistic model was adopted. Hyper rational economist is one who uses ancient ideas to be a prey and a predator at the same time. This mode tries to balance the welfare of both parties involved in the market. Both classical and neo classical shows the behavior of an individual taking into account the social, cognitive and resource allocation and the consequences on demand and supply.
Conclusion
From the discussion above, it can is seen that behavioral economics has evolved up to the point where classical and neo classical are integrated. It is argued that this branch of economics can be both described and proscribed. From the discussion, the rationality bounds do not contribute wholly to decision making. Moreover, lacking complete control by humans on their behavior is as a result of cognitive behavior bounds.
Reference
Dan Ariely, 2008 .Predictably Irrational: The Hidden Forces That Shape Our Decisions

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