Behavioral Finance

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Ecole Supérieure Libre des Sciences Commerciales Appliquées

Review of Literature

Behavioral Finance

Presented to Dr. Mohamed EL-Hennawy

Group Assignment Prepared By

Albert Naguib Noha Samir
Wael Shams EL-Din Moshira Gamil

Marie Zarif

January 2012

| TABLE OF CONTENTS |
| |
|List of Table………………………………………………………………………….. |
|List of Figure ………………………………………………………………………… |
|List of Abbreviations/Acronyms ……………………………………………………. |
|Introduction……………………………………………………………………….. |
|2. Appearance of Behavioral Finance…………………………………………………… |
|2.1. Important Contributors…………………………………………………. ………. |
|3. Behavioral Biases…………………………………………………………………… |
|3.1. Self Deception………………………………………………………………….. |
|3.1.1. Over-Optimism………………………………………………………… |
|3.1.2.…...

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