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Behavioural Characteristics Australia Malaysia

In: Business and Management

Submitted By jordan246
Words 2456
Pages 10
Abstract
The Purpose and role of the following report is to compare contrast consumer behavioral characteristics between Malaysia and Australia in terms of religiosity and materialism. The report follows the structure of analyzing religiosity in Malaysia and comparing advertisements in a secularized nation and how this is important for an Australian marketer trying to sell their product (women’s clothing) in Malaysia. The reports fundamental goal is to further understand how religiosity and materialism influence and affect consumer behaviour.
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Religious Subculture
Introduction
The following report focuses on the specific influences of Religious subculture and Materialism in consumer behavior which shape our values and understanding of purchase behaviours. Religious subcultures are groups in society with homogeneous beliefs and experiences. The global marketplace is exceedingly becoming more influential and powerful than ever before, thus the need to understand consumer behaviour in different cultures and nations is ever so important in our modern world. The concept of religiosity is accountable for differences in consumer behavioral characteristics across the world. The study of religious subculture has found that religion appears to influences a persons behaviour and may also influence well being and life in general. (Hirschman, 1981). The affiliation of religion within a culture has the ability to influences personality, beliefs values and specific characteristics. When analyzing Australia and Malaysia’s consumer behaviour one must be able to effectively note the differences in religious subculture. Australia is predominantly a Catholic Christian nation 26%...

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