Free Essay

Belvedere

In: Business and Management

Submitted By crolinae
Words 910
Pages 4
Belvedere, the world's first luxury vodka, is authentic and natural, handcrafted the way Polish vodka has been made for over 600 years. They use Dankowskie Gold Rye along with pure artesian water from their own wells, distilling four times for a perfect balance of purity and character. The unique result is unadulterated.

They also have several exciting range of fresh fruit-flavored vodka use only real fruit and a proprietary process of maceration to create amazing, natural flavors. Black Raspberry, Pink Grapefruit, Citrus and Orange -- no other flavored vodka tastes like this.

Belvedere believes in creativity, excellence and working with the leaders of contemporary culture. It's their past, present, and future and is reflected in their many inventions and collaborations. They always are seeking the new.

Trust your instincts -- and make it Belvedere.
Table of the website : BELVEDERE VODKA http://www.belvederevodka.com

| Characteristics | + | * / Recommandations | Tree and Ergonomic | It's quite simple to navigate between the different depths in the site | The layout text is pleasant and modern. This facilitates the readability of the website | There are any prices on the website. The fact is this is a luxury brand. | Design et Ergonomic | Modern interface to show the luxury side of brand. There are also a dynamic and fresh side | The identity of the website is very clear, a luxurious product but very modern. With black, blue and white colors are very attractive. The home page with the video in the first plan is very modern and dynamic and the bottle at the left of video is really highlighted by the back black background which brings out the white of the bottle. | There are maybe too much video in the home page (Five).Clean side might be better | Content type | Values are very well chosen: mastery, purity, heritage, authenticity and progression. | The website is complet, we can well understand the brand and products. There are several video and it is very fun.There are link with the social network (twitter, facebook…) We can for facebook for example create a comment directly on our page | There is maybe too much information in the website and we can feel lost. | Message | The message transmitting concerns the sale of alcohol | What is interesting is that we have to write the date of birth and country of origin to access the site. | Everyone can be lie with age and the website can be meddle in this case. The number of ID Card can be write to be sure of the age. |

Table of the social network - Twitter - https://twitter.com/belvederevodka

| Characteristics | + | * / Recommandations | Tree and Ergonomic | It's quite easy to navigate between the different depths in the site, Every twitter page are like that | The web page is rather easy to use | They don't have picture of events. They could put an image of events which represent the luxury side of the brand. | Design et Ergonomic | Colors are different compare to website. Now we can see two bottles one white and another red, which is more important. | Main color is different of website, now it is the red which is very powerful. We remember this page after the visit | With the motto : “Do something extraordinary”, we expect a extraordinary image. So they have to put an image which out of the ordinary. | Content type | 3 932 tweets, 118 subscriptions and 11 064 followers. | Twitter page is very active because there is a minimum of one tweet every day, even two. | The number of followers isn't enough compare to the world reputation. The brand should be more visible and create for example events like competitions of tweets most creative on the brand. | Message | “We're somewhere drinking #moreBELVE, show us your #firstdrink. Buy. Give. Save Lives with #BELVERED. Must be legal purchasing age to follow.USA · http://belvederevodka.com/” this is the message that you can read on the home page | It is essential that the message explains that people who wants to follow the page has to have the legal age. | It is difficult to know if each follower has the good age. Moderators should try to control this by several ways like typical questions send automatically in private message. But it is still difficult to know if it is the truth. |

Table of the social network - Facebook – http://www.facebook.com/belvederevodka

There is a link under the page of http://www.belvederevodka.com to go on the facebook page, it is very useful. The page is very attractive with powerful color like twitter with the red. The facebook page is very active with a lot of commentaries created regularly and with many pictures very colorful. Belvedere has also Instagram, which is very good to communicate putting pictures at the disposition of everyone on a modern site very hype. Moreover, on their facebook page in comments they propose some cocktails recipes for special events like Christmas for example. We can also see a message very important “Belvedere is a quality choice. Drinking responsibly is too.” They explain in a subtle way that we have to drink with moderation with all conscience. To conclude, the facebook page is very attractive because the post many links to video, it is very dynamic and modern.
My recommendation for this page is to create a special contest to create a innovative cocktail and the winner could be win the entire collection of vodka and his creation could be highlighted on facebook, on the website and on the twitter.

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