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Ben and Jerry's Csr

In: Business and Management

Submitted By sachdev
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Ben and Jerry’s

I. CSR Practices
With over 100 different flavors catering to different tastes, Ben and Jerry’s is one of the most well-known ice cream brands worldwide. Their quirky names and incredible flavors have shaped the way we think of ice cream. Along with ice cream, Ben and Jerry’s have also become known as one of the best companies who care about the corporate social responsibility. Ben and Jerry’s was founded in 1978 in Burlington, Vermont, where the headquarters resides today. Grade school friends Ben Cohen and Jerry Greenfield founded the company with a mission to create unique ice cream flavors and make a positive impact while doing so. Ben and Jerry’s has a mission consisted of three correlated parts: product, economic, and social. Their social mission is to operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally. The social mission has been to meet human needs and eliminate injustice at all three levels (Solheim, 2012, Section 3). The main focus of the company is on children, families, the environment, and sustainable agricultural. These practices are common not only to food companies, but other companies as well. Patagonia is one company that states to keep sustainable resourced, educated workers, and happy consumers (Chouinard and Stanley, 2013, E-book page 1022). Because manufacturing itself is known to create waste, Ben and Jerry’s strives to minimize their negative impact on the environment.
Ben and Jerry’s has taken new initiatives recently to impact both the company, its suppliers, and its employees. Some of these initiatives making all product lines Fair Trade-certified, pledging to source only non-GMO ingredients in their products, and to increase the company’s involvement along with their...

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