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Ben and Jerry

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Press Release

For Immediate Release

ChunkFest is back with a dollop of Fairness
Singapore, 19 September 2011 – Ben & Jerry’s ChunkFest, indubitably Singapore’s best loved ice cream extravaganza, returns this October 15th 2011, from 2pm till 10pm at the Promontory @ Marina Bay. Ice cream moo-niacs will be delighted to learn that this year’s ChunkFest, we’ve packed in a record-breaking 32 extraordin-dairy flavours – including crowd pleasers not currently available in Singapore – and heaps of fun-tastic carnival activities. And to top it all off, we’ve added a dollop of Fairness to celebrate the sticky, gooey goodness of peace, love and ice cream. Now into its fourth year, ChunkFest is the island’s signature ice cream festival, bringing friends and family together to celebrate peace, love and ice cream. Last year, ChunkFest attracted over 8,000 fans and served up thousands of scoops of udderly delightful ice cream. Fairness is… Sometimes, life simply isn’t fair… but that doesn’t mean you can’t try to make it better. And we’re going to try, by taking Ben & Jerry’s marquee feel-good event and doing some good. Better yet, we’re going to help others to do good! ChunkFest’s signature fun-packed, cow-nival atmosphere will serve as the platform for Fairness Partners – social-enterprises, charities and even corporations that champion an aspect of fairness – to promote and raise funds for their causes. FairBooths: M aking room for Fairness Do you have a fair-ly good idea for making a difference in the lives of others, but just don’t have the right space to do it? Ben & Jerry’s is giving away FairBooths at ChunkFest for members of the public do something fair!

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Log onto our ChunkFest app on Facebook and tell us what you want to do with the space and how it will help make Singapore a better, fairer place. The best ideas that reach us by 30th September will win a

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