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Ben & Jerry's

...1. Explain how Ben & Jerry’s is using business intelligence tools to remain successful and competitive in a saturated market. -Ben & Jerry’s is using BI software to track the ingredients and the life of each pint they sell. Their BI software can track anything from what supplier’s milk was used in making a certain pint to where the cherries used in the Cherry Garcia pint came from. The BI software helps Ben & Jerry’s “access, analyze, and act on customer information collected by the sales, finance, purchasing, and quality-assurance departments” (Business Driven Technology 105). This software helps Ben & Jerry’s to remain up to date on what customers love or hate about their frozen treats and helps to constantly improve their products. 2. Identify why information cleansing and scrubbing is critical to California Pizza Kitchen’s business intelligence tool’s success. -Information cleansing and scrubbing is incredibly important because it irons out all the wrinkles in California Pizza Kitchen’s spreadsheets and makes everything flow smoother. Information cleansing and scrubbing helps California Pizza Kitchen provide information in real time to their stores across America because there is less time spent on collecting data and more time reviewing. 3. Illustrate why 100 percent accurate and complete information is impossible for Noodles & Company to obtain. -Noodles & Company currently has 70+ restaurants across the United States. It is nearly impossible for them to...

Words: 530 - Pages: 3

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