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Benchmarking

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Benchmarking
The process of benchmarking occurs when a business or company identifies its success factors, studies the practices of other businesses that have achieved these success factors, and then implements improvements in the businesses processes to try to match or beat the performance of those competitors (Blocher, Cokins, Juras, & Stout, 2013). Several businesses use benchmarking to achieve success. Apple Inc. is known as a leader or a benchmark, therefore other businesses implement plans to improve their success to compete with Apple. This discussion will focus on Samsung using benchmarking to compete with technological leader, Apple. More specifically, this discussion will focus on mobile devices.
The companies of Samsung and Apple are both known as powerhouses in the technology and mobile phone industry. Apple has been and currently is very successful at attracting consumers to their products. Once they earn a customer’s business, the consumers only want to purchase Apple products whether it is phones, tablets, computers, and music players (Jones, 2013). Recently, Apple released a new smart phone device that can be purchased in a variety of different colors. As of October 10th, Samsung has followed Apple’s lead with their projected release of their new smart phone device, the Galaxy J (Eptstein, 2013).
The companies of Apple and Samsung have been described as “frenemies” for life (Gupta, Kim, & Levine, 2013). Apple has sued Samsung in the past for patent-infringements. This is because Samsung nearly copied the technologically advanced software of Apple. Samsung’s success in mimicking Apple’s smart phone decreased Apple’s sales. This appears to be a great example of Samsung using benchmarking to compete with the performance of Apple.
In 2012, Samsung spent nearly 21 billion dollars in research and development (Grupta, Kim,...

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