...Running Head: IMC 612 Qualitative vs. Quantitative Research 1 Comparing the Use of Qualitative and Quantitative Research in Marketing IMC 612 Qualitative vs. Quantitative Research 2 Qualitative vs. Quantitative Though qualitative and quantitative researches differ in their methodologies and philosophies, they both contribute to an overall research plan, and act to uncover the motives and feelings of the consumer. At their very essence the two types of research employ different reasoning and as such, each method has its own fair share of detractors and supporters. The truth of the matter is that despite their inherent differences, qualitative and quantitative research methods are complimentary in many ways and can be used in conjunction with each other (Colorado State University, n.d.). When combined, the two methods of research can give a more detailed picture of the consumer’s wants and needs. “Gathering vital evidence by conducting thorough and well-considered research can benefit businesses of all sizes” (Frost, 2012). Qualitative research by its very nature makes use of inductive reasoning (Colorado State University, n.d.). In inductive reasoning, the researcher begins with specific observations and measures, begins to detect patterns, formulates a tentative hypothesis based on those patterns...
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...findings are to be concluded. There are two main approaches to a research problem; quantitative research and qualitative research. Which one a business owner chooses to use is dependent on the aims of the research as well as the nature of the problem. Quantitative Research is defined as the precise count of some behavior, knowledge, opinion, or attitude. Qualitative Research is defined as interpretive techniques that seek to describe, decode, translate, and otherwise come to terms with the meaning not the frequency of certain phenomena (Cooper & Schindler, 2011). Quantitative research tells a manager what happens and how often, it focuses on describing, explaining and predicting. It also studies a large sample size and provides objective and precise information. Qualitative research, on the other hand, studies a small sample size, builds but rarely tests theory, and it is more subjective; it tells a manager how things happen and why. "Qualitative research aims to achieve an in-depth understanding of a situation" (Cooper & Schindler, 2011, Chapter 7). Maybe the business pressure to find quick resolutions to problems forced managers to rely on quantitative research more than qualitative. However; an increasing number of managers are relying on qualitative research to make business decisions as quantitative research fails to provide the insight needed to make those decisions. Quantitative research is conducted with all subjects being asked the same questions and given the...
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... | | |Quantitative Reasoning for Business | Copyright © 2011, 2010, 2008 by University of Phoenix. All rights reserved. Course Description This course applies quantitative reasoning skills to business problems. Students learn to analyze data using a variety of analytical tools and techniques. Other topics include formulas, visual representation of quantities, time value of money, and measures of uncertainty. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. The discussion question points are now combined with the participation points for each week. Course Materials Lial, M., Hestwood, D., Hornsby, J., & McGinnis, T. (2010). Quantitative reasoning for business (custome e-text). Boston, MA: Pearson/Addison-Wesley....
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... | | |Quantitative Reasoning for Business | Copyright © 2010, 2008 by University of Phoenix. All rights reserved. Course Description This course applies quantitative reasoning skills to business problems. Students learn to analyze data using a variety of analytical tools and techniques. Other topics include formulas, visual representation of quantities, time value of money, and measures of uncertainty. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Lial, M., Hestwood, D., Hornsby, J., & McGinnis, T. (2010). Prealgebra & introductory algebra (3rd ed.). Boston, MA: Pearson/Addison-Wesley. Sevilla, A., & Somers, K. (2007). Quantitative reasoning: Tools for today’s informed citizen (1st ed.). Emeryville,...
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...can repeat similar research accordingly. Research design is thoroughly planned. For example, at the concept testing period, the feedbacks gathered from focus groups of existing customers is more relevant than asking the general public. Another good example is Bank One directly use observable business metrics to provide the return on marketing investment. Moreover, ethical standard is addressed during the research period. The intercept study outside the Starbucks store is discarded since they think they don’t own that space. Knowing the limitations of feedbacks, in the product optimization study, Bank One has compared the research results to norms that have resulted from more than 200 similar concept studies. On the other hand, for the quantitative online survey, the sample size should have been larger in order to give more reliable results. All three parties involved have internal research operations, and after all, the findings and conclusions drawn are justified with the overwhelming success of the Duetto Card. What type of Research? This Starbucks case was using research methods including an exploratory and longitudinal descriptive mode of research to achieve the purposes of the research. Besides, the researcher was adopting an inductive...
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...Communication Research Com3706 Portfolio Assignment Task 5.10 Semester two 2013 Table of contents TABLE OF CONTENTS INTRODUCTION 1 1MAIN ISSUE 1 2RESEARCH CRITERIA 1 3EXTENT OF THE RESEARCH ISSUE 2 4 POPULATION 2 5 ASSUMPTIONS AND SUB-PROBLEMS 3 6 GOAL AND OBJECTIVES 3 7 RESEARCH QUESTIONS 4 8 THEORETICAL APPROACH 4 9 RESEARCH DESIGN 7 CONCLUSION 8 SOURCES CONSULTED 8 ADDENDUM A: SELF-REFLECTION9 INTRODUCTION In this assignment the nine creative characteristics in eight different advertisements, will be explored and describe by means of content analysis. 1MAIN ISSUE Explore and describe, by means of qualitative and quantitative content analysis, the characteristics of nine creative concepts and their creative application in eight different adverts, found in two different publications: cross sectional. 2RESEARCH CRITERIA Relevance: Advertising is directly related to marketing, which makes the issue relevant to communication science. Researchability: The issue can be researched by collecting and exploring the creative concepts of eight different advertisements from two different magazine or newspaper publications. Feasibility:The investigation is feasible as there are not many resources necessary, and it is easy and inexpensive to purchase two magazine or newspaper publications. Ethical acceptability: The research deals with eight advertisements from two publications, it will therefore be ethically acceptable because no...
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...testing out surveys. The survey that I will be testing among my peers is going to be from school. Research Paper Wonder How To (website) Authenticity My project is going to be real by the products I will be creating, updating information to the wonder How To and by doing the research. One of the reasons I choose this project is because, is the first thing that came to my head when I was meeting with Joan. It is also one of the things I see everyday. This is also something I been hearing since I was a freshmen at FTA. I heard students say “Oh I am stress out” and so on. This project is related to my interest because I want to become a counselor and to start with I need to know some things about stress. This is going to benefit my self and anyone who goes to the wonder how to website and learn anything about stress that I have posed. Active Learning My project will...
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...Alfathan Rizqy Pambudi 13311293 The Rule Accounting information in decision making Introduction In this day organization on business activity always face the problem including internal and external problem. Decision making be required for face the problem and make the organization get higher profit than before. One of the factors to support the decision making is the need for an adequate information system so that if there occurs an error in the company's policy, managers can make decisions quickly to address these issues. to obtain adequate information we need accounting information. Accounting information is a systematic connective issue in the presentation of useful information and can power to help leaders companies in an effort to achieve organizational goals that have been set previously. If accounting information connected with object information like product and companies activity it will generate accurate accounting information, It will help manager make right decision and useful for organizational behavior and human behavior in organization. Decision making divided into two, long-term decision and short-term decision. Long-term decision was made by manager can useful for one year or more. Example for long term decision are buy or rent a machine, buy machine with cash or credit, etc. short-term decision was made by manager, when that decision was made will directly affect for organizational or employees. Examples of short term decision are what products should...
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...Essay 1 – Research methods and Methodological Perspectives Different philosophical foundation create a division in social research methods into two key approaches namely qualitative method which is associated with interprevitism and quantitative methods which is associated with positivism. The main difference between these methodological approaches is that qualitative research is about the expression of meaning. Bowling 2002 defines qualitative research as a “method of naturalistic enquiry which is usually less obtrusive than quantitative investigations and does not manipulate a research setting.”(Bowling 2002). It is as a result of this naturalistic enquiry that feelings or expressions are derived in relation to a particular issue. This process of expressing feelings or thoughts is also known as Phenomenology. Bowling 2002 quoting Smart 1976 states that phenomenology is “based on the paradigm that reality is multiple and socially constructed through the interaction of individuals who use symbols to interpret each other and assign meanings to perceptions and experience; these are not imposed by external forces”. (Bowling 2002). Through the phenomology process research is interactive with the respondent and researcher and is performed through open-ended, unstructured or participant observation and in-depth interviews. The data is collected through a mutual understanding between the researcher and the respondent. Hence the phenomenology process is commonly called the “naturalistic...
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...CONTENT ANALYSIS OF CREATIVE CONCEPTS PAGE DECLARATION 2 1 MAIN RESEARCH ISSUE 3 2 RESEARCH CRITERIA 3 3 EXTENT OF RESEARCH ISSUE 3 4 POPULATION 4 5 ASSUMPTIONS/SUB-ISSUES 4 6 GOAL/OBJECTIVE 5 7 RESEARCH QUESTIONS 5 8 THEORETICAL APPROACH 5 9 RESEARCH DESIGN 8 10 DATA COLLECTION 10 11 DATA ANALYSIS 13 12 QUALITATIVE FINDINGS 17 13 CONCLUSION 27 14 SELF ASSESSMENT AND SELF REFLECTION 28 SOURCES CONSULTED 29 I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism. Name: YB Student number: Date: 01/04/2016 A witness name: M B MAIN RESEARCH ISSUE To explore and describe by means of a cross sectional content analysis of eight different creative concepts and their characteristics applied in eight different advertisements selected from Women’s Health and YOU published in 2012 and 2010 respectively. RESEARCH CRITERIA 2.1 Relevance * The main premise of the approach is the study of content. Documents are studied to understand culture, they can be conceptualized as the process and the array of objects, symbols, and meanings that make up social reality shared...
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...method is one many people learn early in life because this method increases understanding and answers many questions throughout the numerous fields. As a social science many questions need answers, the scientific method assists researchers in discovering these answers. A clear comprehension of the quantitative and qualitative methods allows researchers to know when to use what method. At times both these methods are necessary, knowledge about how and when to incorporate the mixed method is essential. An understanding of the different methods and how they can influence the functions within the human service field is crucial. Scientific Method “The scientific method is the basic method, guide, and system by which we originate, refine, extend, and apply knowledge in all fields,” (Edmund, 2011, What is the Scientific Method, Para. 4). The text (Creswell, 2008, p. 51) sums these stages into six areas of focus; “identifying the research question, reviewing the literature, specifying a purpose, collecting data, analyzing data, and evaluating research.” The scientific method allows researchers to address many common questions, reach beyond other conclusions, and by using empirical reasoning to decide what is true, (Rosnow & Rosenthal, (2008) . Identifying the research question helps determine the issues, theories, problems or ideas allowing the researcher to retain focus on the question at hand. Reviewing the literature or planning establishes direction and purpose. Collecting...
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...Benefits of DSS Decision support systems are computer systems that assist the user in complex problem solving or decision-making. They are an integrated approach to the age-old problem of helping people make better decisions. Decision support sys-tems typically have quantitative output and place emphasis on the end user for final problem solving and decision-making. An expert system (ES) is another computer tool used for decision-making. Expert systems use qualitative rather than quantitative reasoning. They perform at a level generally recognized as equivalent to that of a human expert or special-ist in a particular field. Often, ES are developed around very specific and highly detailed “domains” and thus tend to be narrow in their range of knowledge. The use of DSS within animal production allows produc-ers to integrate information into more useable forms and enhances management skills through improved decision-making and increased capacity for benefit:cost and risk analyses, and DSS allows comparisons of the cost-effectiveness of various production alternatives. They can reduce costs of production and improve productivity and sustainability by matching livestock requirements to feed inputs. As well, they can be used as education tools to in-crease the effectiveness of educating current and future gen-erations of primary producers and service agents. In addition, DSS can be used to test alternative animal production strate-gies that would take years to determine using traditional...
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...and throughout your life. Foundations presents a focused approach to general education, allowing students to explore specific aspects of diverse subjects, delving deep into each topic. The courses are interdisciplinary and have been created through countless hours of faculty collaboration to provide you with the most effective learning outcomes. Foundations courses are divided into five groups: Eternal Truths, Academic Fundamentals, Science, Cultural Awareness, and Connections. While some courses are required, others are left to personal preference. You will be blessed as you enter these inspired classes with an open mind and willing heart. I invite you to carefully review the Foundations courses available and determine which classes will benefit you most. I wish you success in this and every other endeavor here at BYU-Idaho. Best regards, Kim B. Clark President, Brigham Young University-Idaho 47 Foundations Brigham Young University–Idaho 2013-2014 Foundations Requirements for Eternal Truths, FDREL 325 Doctrine and Covenants (2:2:0) Academic Fundamentals, Science, Cultural Awareness and Connections: Fulfills Foundations requirement. A study of the history, content and teachings of sections 77 through Declaration 2. (Fall, Winter, Spring) Eternal Truths: There are 14 credits required in the...
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...www.VLCglobal.com/support VLC Course Descriptions Quantitative Analysis for Decision Making Quantitative Analysis for Decision Making An Immersive Virtual Reality Learning Experience 2011-2012 Course Description This course provides the student with the concepts, methods and tools for the application of logical and quantitative analysis to business decision making and problem solving. It familiarizes the student with a wide range of software and other classical and contemporary resources related to decision and problem analysis, including basics of logic and decision making, principles of optimization, probabilistic distributions, linear programming, simplex, queuing and transportation problems, break even analysis, inventory management, forecasting and simulation. The course highlights the benefits as well as the limits of quantitative analysis in a real-world context. This course may be adapted for the graduate and undergraduate levels. Materials Readings, assignments, problems and assessments are integrated into the courseware. Any additional materials will be assigned by the instructor at the start or during the course. Course Outline & Assignments Assignments will change from time to time as new resources become available, contemporary events have bearing on the topics, or the social, legal, or economic environments change. FUNDAMENTALS OF DECISION MAKING AND PROBLEM SOLVING (Module One, 4-6 hours) • • • • • • • • • • • • • • ...
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...BUSINESS SCHOOL Unit of Study Outline Unit Code QBUS5001 Unit Title Quantitative Methods for Business Semester 2, 2013 Pre-requisite Units: None Co-requisite Units: None Prohibited Units: ECMT5001, QBUS5002 Assumed Knowledge and/or Skills: Basic calculus, basic concept of probability and statistics Unit Coordinator: Dr Boris Choy Address: Room 482, Merewether Building(H04), The University of Sydney NSW 2006 Email: boris.choy@sydney.edu.au Phone: 0293512787 Consultation Hours: Mondays 2pm-3pm at Room 482, H04 Class Day(s): Thursdays 6pm-9pm at Merewether Lecture Room 5, H04 Required Text / Resources: 1. Textbook: Selvanathan E.A., Selvanathan, S & Keller, G. (2011) Business Statistics, Australia & New Zealand 5th Edition. CENGAGE Learning. www.cengage.com.au/selvanathan5e 2. Online resources: Blackboard and Aplia 3. Software: MS Excel with Data Analysis Plus add-in This Guide to Unit Learning Content and Assessment MUST be read in conjunction with the Business School Student Administration Manual for information about all processes (sydney.edu.au/business/currentstudents/student_information/student_administration_manual) and the Business School unit of study common policy and implementation information that apply to every unit of study offered by the Business School (http://sydney.edu.au/business/currentstudents/policy). In determining applications and appeals relating to these matters it will be assumed that every student has taken the time to familiarise themselves...
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