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Benefits and Drivers

In: Business and Management

Submitted By jb5928
Words 1146
Pages 5
Benefits and Drivers Paper
Name
OI/356
August 19th, 2014

Huffman Trucking Company K. Huffman had founded Huffman Trucking in 1936 in Cleveland, Ohio. At the start of the company, it had only a single tractor-trailer. At the time, World War II had started to pickup steam. The companies growth was a direct result of this. The increasing demand for carrier services stemming from the Midwest to the ports on the east coast was in high demand. By the end of World War II, Huffman Trucking had grown in size to be sixteen tractors and 36 trailers. Huffman Trucking later acquired five different Eastern regional carrier companies. Through acquisition and internal sales, Huffman is still continuing to be a privately held company. With recent sales and the firm acquisition of other successful carrier companies. Huffman Trucking needs to be spruced up. What we are going to be looking at is how the internal and external drivers of innovation can be re evaluated. We will be looking at the organizational objectives and how innovation, design, and creativity may benefit Huffman Trucking Company.
Organizational Objectives With recent changes in the economy, more competition, and no economic growth Huffman trucking will be going through some major changes. At the annual strategic planning session the board of directors decided to take a look at other companies like UPS and will mirror some of the qualities and will go a step further. Huffman will not only service customers logistic services, but will also set up warehousing and just in time delivery; a service that UPS does not have. The board of directors has designed a strategic plan to create a unique and innovative way for business to ship products to their customers. The new plan is to have Huffman Trucking take care of all shipping, logistics and warehousing needs. By thinking outside the box the board of directors...

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