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Benefits of Critical Thinking

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Module 1 Benefits of Critical Thinking
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Benefits of Critical Thinking
Domino’s Pizza Advertisement The first advertisement I chose to analyze is a Domino’s Pizza advertisement for a new Domino’s Sriracha recipe. In this advertisement a tongue is depicted spicing up its life by participating in S & M. The S & M bondage illustrates the suffering of the tongue while simultaneously relishing the moment. I chose this advertisement because it is funny, unique, daring, attention-grabbing, and over exaggerated. I was drawn to the vibrant colors, unique illustration, and bold statement.
Analysis
The image that stood out the most is the bonded tongue with the bright yellow brick surrounding it. This advertisement is very extreme and over the top with sexual innuendos, which is why I believe this advertisement is directed toward a more mature audience, probably between the ages of eighteen and forty years old. Also, this image could be directed toward individuals who lack spice in their lives and are looking for something to fulfill that void.
Targeted Need and Story
Some of the colors and shapes in the advertisement are bold. They include bright yellow, skin colored tan, and black; all shapes are square and bold surrounding the tongue. Additionally, the language used is mature, and has a sexual tone to it; however, it is merely an innuendo used to draw the audience’s attention to the food item being sold. Overall, the image is exciting and bold, leading the audience to believe that the food is also exciting and bold. This advertisement tells me that although the spice used is extreme, the flavor is amazing. This daring advertisement is selling the need to fulfill a spicy craving because it is enticing a person to try something hot. The seller wants you to feel the burn, but ultimately enjoy the bold flavor.
Domino’s Pizza Advertisement Conclusion

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