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Berkshire Case

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Submitted By renmuel
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Question 1: Were the Berkshire’s motivations for a new incentive system reasonable? If so, what were their main options for a new system? Was an economic-focused system a reasonable choice?

The use of accounting-based incentive system where EPS was a measure of performance had caused two concerns:

1. Agency problem: manager’s interests were not aligned with those of shareowners.
While EPS had been improving steadily at the rate of 9% annually, share price had increased only slightly.

2. The use of subjectivity in granting bonus awards: * Makes bonus awards loosely correlated with the realized operating performance: mangers were given bonus even in years when their entity did not perform well * Engages manager in politicking: managers spent time on convincing their evaluators that they performed well even though the results were disappointing.

* The Berkshire’s motivations for a new incentive system were reasonable.

The main options for a new system:
Market-measure: Stock-based incentive system
Accounting measure: * Residual terms: net income after tax, operating profit, residual income, economic value added * Ratio terms: ROI, ROE, ROA

Economic profit-focused system:
Economic profit = adjusted net operating profit after taxes – capital* cost of capital

Two adjustments are made in the new systems: advertising expense and amortization * Consider intangibles and cost of capital * Managers’ interest will be aligned with those of shareholders + Objectivity * A reasonable choice.

Question 2: Evaluate the Berkshire Industries’ new incentive plan. What changes would you recommend, if any?

Elements of the new incentive plan: 1. Target based on economic profit
Managers were compensated directly for improving their entity’s economic profits.

Economic profit = adjusted Net operating profit after taxes –

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