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Bernie Madoff Research Project

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OST2335 COMM. IN THE WKFORCE - Fall 2012 ONLINE 412734

Assignment #3 (Chap 7)

TO: Debra Hart
FROM: Alexandra Raffo
DATE: October 30, 2011
SUBJECT: Chapter 5, Page 202, Expand Your Knowledge

Question #1: What are five ways to attract more readers to your blog? When creating a Blog, it is always important to have a target audience in mind. Your post and comments should have similar things in common, so users know what your blog is about. If your blog is messy, this can make users just ignore it and go on to another blog. Try to express your ideas and points to their maximum potential, at the end of each blog write a question to create a debate. This will make people reading your blog to start having a discussion and this can make Internet users and bloggers to star talking about your post. If your create a blog for business or just to share your ideas, make sure you keep it up to date and don’t forget about it. Neglecting your blog can make you seem like it is just not that important to you. When managing your blog, read the submitted post carefully. Having spam, answers that do not make sense and advertisements can make your blog vulnerable and look messy. Check your blog occasionally to make sure you are responding to the user’s questions; if somebody is asking something or wants to star a debate, they are not going to wait forever. This can make people frustrated and feel like you just do not care about their opinions.

Question #2: Why are blogs good for marketing? Blogs are very important for any type of business; this can make the company feel more welcoming. Being able to post comments, read and have a real conversation with other costumers is a great experience. Having a blog for your company is great, because you can read about customer feedback and even see the areas were you need improvement. This can make your company grow in many ways. Blogs can also help your customer service department, since you can respond to questions or concerns and addressed them immediately.

Question #3: What is a newsfeed, and why is it a vital part of blogging? Newsfeeds make your blog look more organized and welcoming. Users can immediately see what new and popular, this can help promote your new post and help users see what are the most important entries and get a quick update on what going on in your blog. Newsfeeds advertise for you, they help you communicate and automatically deliver fresh information about the blog and new publications. They can help attract new readers and help the old ones stay up-to-date.

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