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Best Buy Case

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Submitted By my5boys
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Best Buy Case
Paul Nelson
MAN105-Marketing
09/04/2013
Holly Andrews

Best Buy Case
Best buy is using proven strategies to be one of the most effective businesses in their field. Best Buy is home of the best price guarantee. They are a discount store that deals in electronics and electronic accessories. You can find everything from major household appliances, compact disks, and everything in between.
I see that Best buy has responded to the competition with a great strategy. People are always attracted to the best deal they can get. So with the idea of getting the best price possible, plus finding all of your electronics needs under one roof is a very attractive idea to most people. You can go into Best Buy and if you have any technical issues you don’t understand there is also the geek squad there to repair or answer your electronics questions. Unlike their rivals you can go into their store and qualified sales personnel will give you the help and answers to the questions that need to be answered in order to better understand the product that you are trying to purchase (Charles W Lamb, 2009). When I go into a Wal-Mart it is very rare that anyone can answer any of the questions I have. People are hired and thrown into a department that they may know nothing about. Best Buy trains their employees to be proficient in the items they are selling. So not only are you guaranteed the best prices, but you are also able to talk to a trained staff so you can make an educated buying decision.
In closing I have shown that Best Buy has shown that the retailing mix that they use has proven to be very successful. The stores are set up like an electronics wonderland with all of the products at hand. They carry a professional sales staff that is willing to help but isn’t too pushy, they promote themselves as a retail environment you can’t wait to visit. If I was running this...

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