Free Essay

Best Car Company

In: English and Literature

Submitted By kssoul
Words 788
Pages 4
Ge117 Anthony E Gray

Project Part 5: writing final draft
When it comes to cars and trucks produced in the U.S there are many choices but there is only one way to go for quality and reliability. Of course, the choice is Chevrolet; they have been producing a great number of cars trucks and SUV’s for more than 100 years. My step father Louis Gladney retired from General Motors and I had a lengthy conversation about some of the work that goes into the making of these great vehicles. One of these examples was that once a vehicle is produced at random one is chosen to be placed on a tread-mill like machine and driven continuously for up 100,000 miles or more, and then vehicle that is being tested is taken off the machine and checked to see how well it held up. Another example was that every new vehicle that is introduced like the Cobalt-- that vehicle is heavily researched and developed by a R&D department for years before the first vehicle rolls out of the production plant. Louis went on to tell me that a lot of research goes into the making of General Motors products so that any issues with the vehicle are worked out by the company, rather than the vehicle be produced and issues being found by the customer.
Chevrolet has not only built quality, they made it part of the American tapestry with cars like the Chevy Camaro, which made its showing in 1967 and has been followed by the public ever since. Unlike similar muscle cars, the Camaro was not just a flash in the pan; its production did not stop until 2002. The Camaro returned to production in 2008 because of public outcry. Because of its popularity when the Camaro was reintroduced it was featured at the 2008 SEMA show. Cheers of the Camaro’s return at the show are more proof of the effect of the Chevys superior quality on the American people.
Because of the long asked question, what do we if fossil fuel becomes unavailable, Chevy has made strides in the field of alternative fuels. One such success was the Sequel, the first hydrogen powered car to travel a distance of 300 miles before needed to be refueled. None of Chevys competitors have ever ventured into this area of alternative fuels vehicles for fears that the public might not embrace them. Praxair Inc., the company that teamed up with Chevy to create the Sequel, said that the vehicle is pollution free because it only emits water vapor. This venture in to a new viable fuel source shows how much Chevy is committed to producing great vehicles and at the same time protects the environment.
Along with hydrogen, Chevy produces vehicles that can use the new corn bio fuel. One such vehicle is the Chevy Tahoe which was named the #1 SUV by “U.S. News”. Because of the Tahoe’s eco friendly nature, back in 2008 the Chevy Tahoe was named Green SUV of the year by Green Car Journal. The journal cited that one reason for the Tahoe being named SUV of the year was because of the Tahoe’s fuel economy. The Tahoe’s fuel economy was compared to that of a four door sedan. The Tahoe was the first SUV with the ability to use the new bio fuel normally only smaller vehicles were equipped to use the new fuel. “The Green Car journal “stated that this was a step in the right direction for the auto maker.
Chevy is also very well rounded when it comes to selection. Some feel Chevy has fallen short when it comes to subcompacts. Subcompacts are smaller cars that are less expensive and have good fuel economy. With the release of the Aveo, all that changed. The Aveo’s tastefully executed interior appealed to the cashed strapped Americans hit by economic hardship. The Aveo has a sports car like look and feel added with great fuel economy made it an instant hit.
These examples go to prove that Chevy is not just the best; it is embroidered in the history of American culture. Chevy does not just produce new vehicle, Chevy researches its new vehicles so that the consumer gets a great product, unlike its competitors. In the face of poor economic times Chevy has made it so that everyone can afford a great car. In doing so Chevy proved that you can look out for the little guy and still turn a profit. The creation of all of Chevys vehicles proves that Chevy is not just committed to making the best cars and trucks; Chevy is committed to protecting our environment and the future of our country.

Similar Documents

Premium Essay

Enterprise

...Customer Service at Enterprise Rent a Car Enterprise Rent-A-Car Company (Enterprise) is a car rental company based in the US. The company is principally engaged in rent-a-car, international operations, fleet services, car sales, rent-a-truck, and enterprise rideshare services. It principally rents vehicles to individual customers, business houses both on short-term and long-term basis, and fleet operators. It also has car-sharing and van pool programs. In addition to its primary services, it offers courtesy car rentals for automotive dealers and body shops. It also is actively engaged in commercial truck rental business and used market business too. It also has presence in the fleet management business, facilitating businesses in managing and expanding their fleets. The company operates with a fleet of 713,000 vehicles in over 5,000 locations across the US and from another 965 locations in Canada, Germany, Ireland, and the UK. Enterprise is headquartered in St. Louis, the US. 1. ------------------------------------------------- 2 Look at all complaints about your service as an opportunity to improve. Aim to resolve any complaint quickly and efficiently. It takes 15 minutes to clean a car. It takes 5 minutes to go over contract. Customer is in the car from a day to a month. A clean car is crucial to satisfying the customers needs. Listen to the customers needs and then try to cater to the needs as best as we can. For example., car type, color, model, size, length of...

Words: 267 - Pages: 2

Premium Essay

Case Study - Enterprise Rent-a-Car

...1. How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car rental company? Basically, ERAC focuses on customers’ convenience. In order to support their convenience, ERAC has established a lot of its branches over the regions, which makes the company offer rental service within 15 minutes. In addition, it provides customers shuttle service to bring them at their homes, offices, or repair shops without fee. So, customers can easily use its service at homes or repair shops. The company segments customers more widely than other car rental companies. While typical car rental companies usually catch the people who need a car for trip or business for customers, ERAC expands the range of customers to the people who need a car because of repair service, theft, or special purpose like treating guests or family trip. Customers can choose what they want to ride from the variety of kinds of cars from small cars to luxury cars. Also, ERAC serves its cars at lower price than that of other rental companies in spite of having lot of cars. It can be possible because ERAC reduces cost by keeping its cars on the road for six months. 2. What features of its business concept allow ERAC to compete effectively with the existing national rental car companies? As mentioned previously, having many branches makes value for ERAC. From this, the company can provide convenience to customers. Whenever customers want to use its services, Enterprise...

Words: 724 - Pages: 3

Premium Essay

Enterprise Rent a Car

...advantage. These decisions need to be reviewed regularly. By selecting the best location, a business could get more customers, improve its efficiency and generate greater profits. For example, choosing an out-of-town shopping park instead of a high street may allow a retail business to have greater shop space, better overheads and attract more customers because parking is easier. Multinational businesses need to make many decisions about the location of their operations. At an international level, they might need to choose which countries or territories to operate within to maximise opportunities. Within each country, they would need to locate the head office. At a more local level, they may need to choose whether to locate within or around major cities. Enterprise Rent-A-Car is an internationally recognised brand, operating within the United States, Canada, the UK, Ireland and Germany. It is the UK’s largest car rental company. As the company has developed, it has sought to retain the personal feel of a smaller business. The company encourages its branch managers to take responsibility for local operations. This approach helps to create a dynamic service driven by the individual branches. This means that each branch is free to focus on the needs of its local customers, while delivering Enterprise’s values and high standards of customer service. Car rental is an extremely competitive market. There are many car rental...

Words: 2691 - Pages: 11

Free Essay

Car Rental Proposal

...Car Rental Ghana TOPIC: ONLINE CAR RENTAL SYSTEM * CHAPTER -1 INTRODUCTION TO ONLINE CAR RENTAL SYSTEM 1.1 Introduction This project is an online car rental system. It is a web based system specially designed for car reservation management. Through the system, customers can view the rental car company’s available cars and their features. The customers can register and make reservation for the cars online. Through the same system the company can manage its cars’ stock, personnel’s details as well as its customers’ details and reservations. 1.2 Reason for the Project People get a rental car for various reasons. One of them could be because they do not possess a car and would need an escort for a special event like a wedding, a gala or probably touring and travelling around. In order to achieve their aims and save a lot of their time going up and down in quest of a good rental car company, they could find about 80 percent of the information they need about rental car companies around their location and the services they provide on the internet. On the other hand rental car companies can increase their return on investment (ROI), reach and maintain a potential market or group of clients on the side. Online services seem to be the best solution to both parties’ situation. In fact various business processes and communication between companies and between their customers have been improve thanks to the advancement of Information Technology and internet...

Words: 331 - Pages: 2

Free Essay

Enterprise

...About Enterprise | | | Founded in 1957, Enterprise Rent-A-Car is an internationally recognized brand with more than 6,000 neighborhood and airport locations in the United States, Canada, the U.K., Ireland and Germany. Through tremendous leadership and the entrepreneurial spirit of our employees, we have built the largest car rental brand in North America, known for exceptionally low rates and outstanding customer service. Today, Enterprise Rent-A-Car offers a wide variety of car leasing, vanpooling, car sharing and hourly rental programs – and local car rental customers are picked up at no extra cost. | | | | Neighborhood Network | | Unlike our competitors, we have always operated through an extensive network of local, neighborhood offices, each powered by the energy of a small, highly entrepreneurial team. The concept grew from humble beginnings: the basement of a St. Louis car dealership with a small team of bright, ambitious colleagues fielding phone calls, calculating rates and washing cars. Our first customers were the ones who really shaped the business model that we use today. They told us they wanted to rent cars where they live and work. As we built Enterprise, one neighborhood at a time over the years, we also built strong relationships with the people who call those communities home, and it is because of those relationships that we have achieved unprecedented growth. Through our neighborhood network, Enterprise: * Has locations within 15 miles...

Words: 2026 - Pages: 9

Free Essay

Avis Singapore

...Threats > Singapore has a excellent transport system, which is a much more cheaper service with the recent reduction of bus and train fares. > The off peak car scheme gives Singaporeans more ability to own a car. > There are low taxi fares in Singapore > The private car rental scheme allows car owners to rent out their vehicles. > Singapore is only a small country making it much more efficient to use public transport rather than renting a car to only use for short journeys. >Petrol prices rise’s Opportunities >Owning a car in Singapore requires high maintenance costs, Certificate Of Entitlement, cars also rapidly depreciate. > climate change and the impact to the environment cars have, provides a chance to introduce more eco-friendly cars ,with technology evolving and there being a larger and superior range of eco-friendly cars Weaknesses > There are high maintenance cost for the cars and they are required to purchase new cars regularly. > The price to hire a car is much greater than public transport. > There are many other Car Rental service’s who provide the same services that Avis does. > Competitor Comfort Delgro has a larger fleet of cars, with over 1,400. Strengths >Has a strong brand identity that is known throughout the world. >Avis is said to have strong performance in pricing...

Words: 1885 - Pages: 8

Premium Essay

Mister

... When most people think of car-rental firms, the names of Hertz and Avis usually come to mind. But in the last few years, Enterprise Rent-A-Car has overtaken both of these industry giants, and today it stands as both the largest and the most profitable business in the car-rental industry. In 2001, for instance, the firm had sales in excess of $6.3 billion and employed over 50,000 people. Jack Taylor started Enterprise in St. Louis in 1957. Taylor had a unique strategy in mind for Enterprise, and that strategy played a key role in the firm’s initial success. Most car-rental firms like Hertz and Avis base most of their locations in or near airports, train stations, and other transportation hubs. These firms see their customers as business travellers and people who fly for vacation and then need transportation at the end of their flight. But Enterprise went after a different customer. It sought to rent cars to individuals whose own cars are being repaired or who are taking a driving vacation. The firm got its start by working with insurance companies. A standard feature in many automobile insurance policies is the provision of a rental car when one’s personal car has been in an accident or has been stolen. Firms like Hertz and Avis charge relatively high daily rates because their customers need the convenience of being near an airport and/or they are having their expenses paid by their employer. These rates are often higher than insurance companies are willing to pay, so customers...

Words: 766 - Pages: 4

Premium Essay

Ceo234545

...Discuss the case study questions in your team, and use your collective ideas and knowledge of Enterprise Rent-A-Car to create a 10-minute presentation addressing the key issues. Your classmates and tutor will provide helpful feedback and suggestions CASE STUDY Measuring & Managing Customer Satisfaction Synopsis This case presents an overview of the customer-focused strategy that has catapulted Enterprise Rent-A-Car into position as the largest rent-a-car company in the industry. As of 2005, when the case is set, Enterprise had $8.2 billion in revenue, approximately 818,000 vehicles, more than 6,500 locations, and more than 61,000 full-time and part-time employees. From 1980 through 2005, the company’s revenues grew at a compound annual rate of 20.5 percent. Now well into their 5th decade of doing business, Enterprise was founded in 1957 by Jack Taylor, who began leasing cars while working with a car dealer in St. Louis, Missouri. When his customers lost the use of their cars due to accidents or the need for repairs, Jack saw the opportunity to rent them replacement vehicles. This led to the creation of Enterprise Rent-A-Car in 1962, a company which for much of its history focused exclusively on the "home-city" rental replacement market – local branches near our customers’ homes and businesses rather than at the airport. From the beginning, Enterprise has based its growth strategy on a simple philosophy. Jack Taylor believed that by taking care of customers...

Words: 8011 - Pages: 33

Free Essay

Kearny Mesa Hertz Hle; High Quality and Customer Focused.

...quality and customer focused. Robert D. Falen 04/12/2013   Kearny Mesa Hertz HLE; High quality and customer focused. I have been conducting my research every day; Monday thru Friday for the last two weeks. When you work for a car rental agency you don’t get paid very much money. The rental agents only make between $10 and $12 an hour; which can lead to a poor attitude and little motivation. In general all of the employees of the Kearny Mesa Hertz HLE are very motivated individuals. With only three rental agents one transporter every day except there is an additional transporter on Monday and Friday, and one to three detailers; there are days that can be overwhelming due to the amount of people needing rental cars. Not to mention there are several periods throughout the week when rental cars are scarce. The best aspect of the employees is that they thrive on customer service. The only time that communication is a hindrance for the organization is miscommunication between the employees and management. I have found that if the employees engage in friendly conversation with the customers that they both have a good experience and more times than not go away with a smile on their faces. Hertz recently acquired Dollar and Thrifty rental car agencies. (Stancavage, 2012)I have found out that even though the in their mission statement that Hertz’s mission is to be the lowest cost, customer focused the management is bigger on selling their Lost Damage Waver (LDW) and their Fuel...

Words: 1710 - Pages: 7

Premium Essay

Entirprise

...Individual Case Analysis Enterprise Rent – A – Car Executive Summary Enterprise Rent – A – Car is one of the largest players on the market today. This company has selected a specific target market, in which they have been outperforming all their competitors for many years. Unfortunately, other companies have noticed their success and decided to break into their market to achieve a part of the market share, hence their revenues. In addition, the company holds much weaker marketing strategy which started to set the company behind among their competitors. Their customers sometimes were not aware of their branch locations, and one out of five randomly selected people on the street were not even familiar with the company. On the other hand, the success has been shown throughout their strong culture which holds a mentality of customer, employee than profits – in that particular order. This culture states that customer is the most important in the business, and doing everything for clients is the key of this business model. Second in place would be the employee, hence they are the ones who are helping those customers. Appreciation was shown in large bonuses and higher commission percentages than other companies would offer. Last part of the chain, was the profit. It was believed by the original owner Jack Taylor, that if company will look at out for the first two (customer and employee), revenue will follow which tended to work hence company could outperform many competitors in this...

Words: 2938 - Pages: 12

Premium Essay

Enterprise Rent a Car

...“Enterprise Rent-A-Car” A Case Study Solution Submitted By: Group ‘B’ (Bimee Maskey, Hrizu Adhikari, Krishna Dahal, Mahesh Bhandari, Sacheet Pandit, Sampada Paudel) Submitted To: Prof. Dr. KD Koirala SOMTU Date: 31st Dec, 2014 Kirtipur Enterprise Rent-A-Car Case Summary: Enterprise Rent-A-Car is founded by Jack Taulor in 1957. It is a Private car rental business with a fleet of more than 850000 vehicles which is based in St Louis, Missouri with services in the US, Canada, Germany, Irelance, Puerto Rico and UK. It is an international car rental company with a multi-billion pound turnover. Enterprise is an extended 'family' of more than 66,000 employees. It is the largest rental car company in North America but has the approach and feel of a small business. The business is synonymous with exceptional customer service. Enterprise Rent-A-Car (EARC) maintains a unique selling proposition in the rental automobile industry, describing its greatest idea as personal service. This proposition is built into every facet of ERAC’s operations from point-to-point car delivery to a 427,000 rental-vehicle fleet. The business has been shaped by various concepts like: treating customers like good friends and neighbors, which has enables ERAC to grow to a point where the automotive operations have annual revenues in the billions, a fleet of cars and trucks with the numerous employees. ERAC became the industry leader in terms of fleet size and market presence with the revenue...

Words: 1891 - Pages: 8

Free Essay

Strategic Management

...business model and operations while maintaining focus on customer experience in order to expand business operations and sustain their advantage in the car rental market. Zipcar’s external claimants are all other individuals and groups affected by the company's actions. These are the individuals living in the metropolitan areas, college students and other members at universities, private businesses and government entities. Their interests include that zipcar provides easy traveling, cost efficiency, and environmental awareness. Their desire is to go from one point to another as carelessly as possible. Zipcar represents a good investment because of its use of innovative and unique technology. It provides the perfect answer for customers who wanted to rent a car for few hours in their home city. 2. Describe the challenges faced by a start-up company in an undefined market. How did Zipcar handle the tasks and uncertainties inherent in devising a new business model? Every new business will face some type of problem as it opens. You also have to deal with potential competitors that are already in the field “testing the waters.” As founder Robin Chase mentioned in an interview, “it was hard to raise money in the spring of 2000…people never thought the idea would work in the U.S. They thought people were just too tied to their cars.” In order word, it is a challenge to come up with new innovative ideas and introduce them to a society...

Words: 821 - Pages: 4

Premium Essay

Enterprise Builds on People

... When most people think of car-rental firms, the names of Hertz and Avis usually come to mind. But in the last few years, Enterprise Rent-A-Car has overtaken both of these industry giants, and today it stands as both the largest and the most profitable business in the car-rental industry. In 2001, for instance, the firm had sales in excess of $6.3 billion and employed over 50,000 people. Jack Taylor started Enterprise in St. Louis in 1957. Taylor had a unique strategy in mind for Enterprise, and that strategy played a key role in the firm’s initial success. Most car-rental firms like Hertz and Avis base most of their locations in or near airports, train stations, and other transportation hubs. These firms see their customers as business travellers and people who fly for vacation and then need transportation at the end of their flight. But Enterprise went after a different customer. It sought to rent cars to individuals whose own cars are being repaired or who are taking a driving vacation. The firm got its start by working with insurance companies. A standard feature in many automobile insurance policies is the provision of a rental car when one’s personal car has been in an accident or has been stolen. Firms like Hertz and Avis charge relatively high daily rates because their customers need the convenience of being near an airport and/or they are having their expenses paid by their employer. These rates are often higher than insurance companies are willing to pay, so customers...

Words: 916 - Pages: 4

Free Essay

Enterprise Rent-a-Car

...The importance of customer service at Enterprise Rent-A-Car Introduction Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than 850,000 vehicles. However, Enterprise Rent-A-Car has quite a different idea of what its business is all about. In Enterprise’s view, the business it is involved in is customer satisfaction. This is a characteristic that it shares in common with every successful service company, large or small. A service business is one that meets customer needs by providing them with a valued service. As individuals, all of us use services – having our hair cut, going to the cinema, drawing money out of our bank account and many other activities. Businesses also use services such as transport, insurance, and financial services. Enterprise Rent-A-Car is the number one rental car company in North America and arguably, the world. CURRICULUM TOPICS • Marketing and the business environment • Customer satisfaction • Evaluating customer service • Market research and development GLOSSARY Service: any way of providing benefits to a customer that doesn’t involve the exchange of a tangible good. Forbes: an American business and financial magazine. It produces lists of the biggest and most important companies in Britain, America and elsewhere. Private companies: companies that are owned by shareholders. These shares are not available for purchase by the general public. Revenue: the total value...

Words: 2485 - Pages: 10

Free Essay

Zipcar Marketing Plan

...rental service by the hour or day on short notice. * A degree of freedom, “low-car” diet. * Car-sharing alternative to a cab service, renting or owning a car. Actual Product * Zipcars are available in 67 cities/metros in the United States, Canada, and the United Kingdom. * Members are given a “Zipcard”, an access card containing a wireless chip that will open the vehicle they have reserved only at the time they have reserved it and the keys stay in the car at all times. * Reservations include driver’s insurance, gas card for the car, reimbursements for fuel obtained at gas stations that do not accept the included gas card, and up to $15 in reimbursements for typical car maintenance items like car washes and window wiper fluid refills. (Zipcar) Augmented Product * Website offers easy account access to pay memberships fees, add money to Zipcard and change driving plan. * Zipcar has teamed up with universities and colleges to offer the convenience of car ownership without having a car on campus. Product Life Cycle * Zipcar, European car-sharing, occupies the Growth Stage of the Product Life Cycle. In 2000, Zipcar was founded by Cambridge, Massachusetts residents. In October 2007, Zipcar merged with rival Flexcar and in April 2010 Zipcar bought London-based car-sharing firm Streetcar in its latest bid to expand across Europe. By 2009 Zipcar became the world’s largest car-sharing service in 49 U.S. cities, Vancouver, Toronto and London and continues to expand...

Words: 3112 - Pages: 13