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Best Games Production Ppt

In: Business and Management

Submitted By cmears
Words 693
Pages 3
Best Game Production: Company Background and Business Scenario Carolyn Williams
January 14, 2013
Com/537
Organizational Communications Marian Karcher/Instructor
Best Game Productions
A large video game company.
Created within (2) years
Anticipating high among customers
Game bug discovered (major dilemma)
Customer disappointment and loss of sales
Maintain customers faith and loyalty for future sales

Dilemma
Development has been for (2) years
Release date had been delayed due to the recent discovery of the game’s bug
Do they ignore the bug and release the video game on the anticipated date, or do they delay the game’s release to fix the bug?

Customer Anticipation
Unless the bug is fixed, the game will not release until January
Causing customer disappointment and loss of holiday sales. However, releasing the game on the expected date could also cause customer disappointment
Due to the decreased quality of the game, affecting company loyalty, and future game sales.

Internal and External Stakeholders
Owners
CEO
Creditors/Investors
Customers
The company’s developers, quality control, marketing, public relations, and finance employees Stakeholder Needs

Maintain customer anticipating and excitement for the video game and released on time for the holidays
Correct any gaming bugs that exist

Stakeholder Motivations
The game must meet the company’s standards of quality
Time should be allowed to correct the problem
Customers to receive a quality product
Do not want to risk lowered rating on performance
Stakeholder Perceptions
Delaying the deadline for the game can cause consumers to lose interest and purchase other games
Decrease sales
Customers will lose faith in the company and its product

Affects multiple internal and external stakeholders. The Game Developers
Determined to release the game on time...

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