...BUSINESS AND SOCIAL SCIENCES, AARHUS UNIVERSITY Department for Marketing and Statistics March 2012 Diet and eating habits at the transition to motherhood: Influencing factors, self-developed coping strategies and how the public and private sector can support the maintenance of a healthy diet Master Thesis Master of Sciences in Marketing Author: Supervisor: Sandra Denise Kunz Petersen Jessica Aschemann-Witzel EXECUTIVE SUMMARY PURPOSE – The purpose of this study is to gain a deeper understanding of the changes in diet and eating behavior women experience during the transition to motherhood, the underlying influencing factors, as well as their self-developed coping strategies, in order to devise recommendations for the public and private sector to support the adaption and maintenance of healthy eating habits during this transition. METHOD – A life course perspective was adopted and behavioral change models, used in health-related research, applied. In addition, the data of 18 qualitative e-mail interviews with German mothers was analyzed by means of qualitative content analysis. FINDINGS – The transition to parenthood represents an important life event that can be divided into several phases, each of which is characterized by a range of distinct changes in women’s eating behavior and influencing factors thereof. Women develop coping strategies to face these challenges, but are still found to lack perceived behavioral control and self-efficacy and are confronted with perceived...
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...M ARKETING P LAN D R AP P A A L E S S AN D R O F E R AI L L E J U L I E J AC O B S S É B AS TI E N M AG E R M AN M AR G AU X M O M M E N X AVI E R V AN S NI C K J I M M Y ADVANCED MARKETING – MS. ROTHENBERGER SOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENT 2014-2015 T A B L E O F C O N T E NT S 1. 2. Executive summary ................................................................................................................3 Environmental analysis ...........................................................................................................4 2.1. 2.2. Macro-Environmental Factors .......................................................................................4 Micro-Environmental Factors: Industry Analysis...........................................................5 Threat of new entrants –Low Pressure ..................................................................................5 Power of suppliers – Low Pressure.........................................................................................6 Rivalry of existing firms – Medium To High Pressure ............................................................6 Threat of substitute – High Pressure ......................................................................................7 Power of buyers – Low Pressure ............................................................................................7 3. Marketing Strategy ..............................................................
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...with their life . People just focuses on their career and future and hardly take a glimpse on their physical health . Present generation are very fond of eating the junk foods like Pizza, Burger, and all various types of fast foods. Due to these junk foods many people become heavy weighted. So , to remain healthy and fit , people should concentrate on weight loss and should take a serious actions towards that. Weight loss is a major problem...
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...3-Day Diet Analysis The 3-day diet analysis was very interesting to me, and has given me some very useful and challenging information pertaining to my health. I know I do not have the healthiest eating habits, and after using the SuperTracker I plan to do my best at changing my diet. My current eating habits are not very bad, but not very good or healthy. I do not eat breakfast, but when I do I eat breakfast I eat food that is for lunch or dinner. I know that is not good, but eating some breakfast food makes me feel sick. Honestly, I like to eat breakfast food at night. Lately, I have not wanted to eat breakfast at all. So when lunch time comes around I am starving and I sometimes eat more than I should. I also stuff myself when I am eating. I have this mentality that I should eat everything on my plate, even when I am full. The recommendations I received from the SuperTracker pertaining to my servings from each food group were mostly under the serving size. I received a good report in the protein category. I love to eat meat. The vegetable category was okay in some areas, but needs improvement. I also need to improve in the calorie area. Apparently, I was under my 1800 calories, but the empty calories I was over the limit. As I mentioned before my eating habits are not good at all. I can adjust my diet by eating the appropriate nutrients. I need to eat more fruits because my results were not good in that category. I can add...
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...Three day diet analysis SCI/241 11/5/2012 Staying healthy is a hard thing to do, especially when you do not really have the time or motivation to pay attention to what you eat. I have a habit of buying and eating a lot of frozen foods, which includes frozen pizzas, beer battered fish filets, Mac and cheese, and garlic bread. I also cook some boxed dinners like hamburger or tuna helper to save time on cooking. In my daily diet there are usually not a lot of fruits and vegetables in my daily diet, unless there is some kind of tomato sauce or side’s corn or mixed vegetables. When I compared the three day analysis I found out that I do not have much of a pattern in my daily diet. Sometimes I eat a large amount of grain and other times I may eat the right amount of veggies. There has been a steady amount of bad fats in my diet and this plays a huge role in why I am a little overweight. I consumed 1738 calories in a day; my diet is not at all what the Pyramid recommends. I consumed: 1 ½ ounces of grains and the target is 6 ounces, 1 ¾ cups of vegetables and the target is 2 ½ cups, no fruit and the target was 1 ½ cups, ¾ cups of dairy and the target is 3 cups, and 2 ounces of proteins and the target is 5 ounces. My diet has more fat than recommended and I have...
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...one side of the body can cause injury to the opposite side of the body because the patient does not treat the immediate issue of getting a knee evaluated for total joint replacement or arthroplasty. The main causes of body breakdown are poor diet, lack of exercise and not getting treatment early enough for minor injuries, which leads to early onset of arthritis. Screening is available to assess bone loss but this test is only available with an order from a physician. Poor diet and attention to the amounts of food people are consuming is a hot topic in the media and in public schools. The volume of food consumed has risen and people waistlines have expanded as a result. Schools are changing the foods they offer and the number of calories children can eat at lunch. Removing vending machines and extra snacks from their daily choices of food is happening in schools too. There is a diet option that not many people know about that when implemented into children’s diets and an early age and continued throughout life can help with obesity that has a direct link to orthopedic health. Super foods give other nutrients the body needs in addition to calcium to maintain a healthy body. According to The Joint Pain Institute, “Generally, the best foods for healthy bones are fresh fruits and vegetables and other whole foods, organically grown. Foods...
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...Diet Analysis Essay - the Results from a 3 Day Study Nutrition has played a big part in my life even prior to taking Biology 101. To say the least I am fascinated by nutrition. I enjoy reading Men's Health magazine and watching television shows like The Doctor's and Doctor Oz because they are filled with nutrition tips, and scientific studies about fitness and health. I constantly follow the latest nutritional news because and I am a firm believer that your diet is the biggest component of your health and I wish to make most of my life. Biology 101 has been an extremely useful and knowledgeable course because I can personally relate to it and can apply much of the information learned to my own life. The Diet Analysis project was wonderful because it gave me a first hand look at my own diet habits. My actual intakes of the different food groups were somewhat near what the "My Pyramid" had recommended. I was within range for grains, fruits and milk. My consumption of meat & beans and discretionary calories were 181% and 150% of my recommendation respectively. Vegetables on the other hand were severely low at only 35% of my recommended goal. It was evident from this basic food guide pyramid that I was over consuming meats/beans and discretionary calories and was under consuming vegetables. I definitely need to adjust my diet so that I will consume more vegetables and a slight increase in fruits. All together I need to consume an extra 2.5 cups of vegetables daily which I will...
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...Healthy Eating Plan Comparison By Ronald Taylor University of Phoenix Nutrition is a very important part of life. Eating healthy requires that we change some of our current nutritional habits. Since week one, there have been a few minor changes in nutritional habits. For instance, now milk is more a part of the diet than before and grains have also seen an increase in the diet. In the first Food Diary Checkpoint, there was only a 0.1 cup of milk daily intake, while in the second Food Diary Checkpoint revealed that now there is an average intake of 1.5 cups of milk. Also, because of the incorporation of oatmeal into my diet there has been an increase in fiber. However, most of the results from the second Food Diary Checkpoint show that my diet basically consists of most of the same foods as before, foods that are low in nutrient density. For instance, in the 1st Food Diary Checkpoint, the diet still includes 2 waffles for breakfast instead of cereal. As aforementioned, oatmeal is now a part of my breakfast, but most foods in my diet have remained unchanged. Therefore, the results of the diet still compared quite poorly to the recommendations received from the Food Guide Pyramid. Moreover, for some food groups there were still less than 1% of the servings recommended. The totals indicated that there is an unsatisfactory consumption of the foods recommended by the Food Guide Pyramid. Primarily, there still needs to be an increase in milk intake and an increase...
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...TABLE OF CONTENTS 1. EXECUTIVE SUMMARY………………………………….. 2 2. ABOUT THE COMPANY…………………………………... 3 3. CONSUMER ANALYSIS…………………………………… 4 4. MAKERTING OBJECTIVES……………………………….. 5 5. TOWS ANALYSIS………………………………………….. 9 6. PEST ANALYSIS…………………………………………… 10 7. BARRIERS TO ENTRY……………………………………. 13 8. MARKETING PLAN……………………………………….. 14 9. POSITIONING……………………………………………… 15 10. MARKETING MIX………………………………………… 16 11. MEASURENT AND CONTROL REVIEW………………... 21 12. FINANCIAL PLAN…………………………………………. 23 13. EXPANSION PLAN………………………………………… 27 Executive Summary People are identified by their name, the way they look, their voice and personality. In the same way a product is presented so that a consumer will always be able to recognize it as distinct from any other similar product. Critical to the success of any product is the creation of the right identity. Identity means that a product is easily recognizable and differentiates from the offerings of competitors. Our store takes the concept of a traditional chocolate shop and adds the element of creativity and health. Our customers will have the opportunity to come into our store and concoct their own chocolate tailored to a customer’s desire that is health conscious. Cadbury Diet will be reinventing itself by producing a low-calorie dark chocolate which will be tagged as a healthy snack in contrary to the recent issues that...
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... |College of Natural Sciences | | |SCI/241 Version 6 | | |Nutrition | Copyright © 2012, 2009, 2008, 2007, 2006 by University of Phoenix. All rights reserved. Course Description This course introduces students to the world of human nutrition. Students examine the components included in a healthy, balanced diet and develop strategies to meet their changing nutritional needs throughout the various stages of life. Specific topics for the course include the digestion process, functions and health benefits of specific nutrients, weight management and fitness, and the effects of nutritional deficiencies. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which...
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...Nutrition Diet Analysis Project 1: MyPyramid Analysis and Macronutrient Analysis (100 points) Introduction to Overall Diet Analysis Project The Diet Analysis Project is divided into 3 projects due throughout the semester. The entire project is worth 200 points – Project 1 is worth 100 points, Project 2 is worth 35 points, and Project 3 is worth 65 points. The goal of the Diet Analysis Project is for you to understand your typical dietary habits in order to learn how you can improve your eating habits to benefit your health. To do this you will keep a 3-day food record and then analyze your diet by entering the data into an online software program called MyDietAnalysis. You will use the same 3-day food record and reports from MyDietAnalysis for all diet projects due throughout this course. Note: You will NOT be graded on your dietary habits; you will be solely graded on your performance for ANALYZING your diet. Introduction to Diet Analysis Project 1 Diet Analysis Project 1 is worth a total of 100 points. Following are instructions to complete the first section of the project. Using MyDietAnalysis When you purchased your text you should have received a card with your book that includes an access code to allow entry to an online program called MyDietAnalysis. If you purchased a used book with no access code, simply go to www.MyDietAnalysis.com[->0] where you can purchase access directly at the website. This is a required element of the class; no other analysis software...
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...Introduction 2 2. Market Analysis 2 2.1 Market segmentation 2 2.2 Market needs 3 2.3 Segmentation potential 3 2.4 Analysis of current and potential competitors 4 2.5 PESTEL Analysis 5 2.5.1 Political analysis 5 2.5.2 Economic analysis 6 2.5.3 Social analysis 6 2.5.4 Technological analysis 6 2.5.5 Environment analysis 6 2.5.6 Legal analysis 6 3. Market Plan 7 3.1 7P strategy 7 3.1.1 Product 7 3.1.2 Promotion 7 3.1.3 Price 7 3.1.4 Place 8 3.1.5 People 8 3.1.6 Process 8 3.1.7 Physical Environment 8 4. Market Feasibility (Ansoff’s Matrix applying) 9 4.1 Market Development (Opportunity) 9 4.2 Market Penetration 10 4.3 Diversity and Product development (threats) 10 Conclusion 11 Executive Summary The new product of Coco-Cola differs from the existing products diet coke. The opportunity of these products is it unique and sustainable market share. To different from both the existing products and competitors, the new product is low carioles and with diversity fruit flavour. The target market is the young and healthy generation. The diet coke already has the sustainable market with royal customers, so it is easy for this type of customers to accept the new product. The sparkling drinks takes the most percentage of the whole soft drink market in Coco-Cola Company’s report, so this may also attract the customers from other segmentation even from the competitors. Some people may care about the obesity and poor diet lifestyle in UK, so the...
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...J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland. Dr. John Stith Pemberton for the first time produced the syrup for Coca-Cola on May 8, 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day. The Coca-Cola Company is the world’s largest company, refreshing consumers with more than 450 sparkling and brands. Along with the coca-cola recognized as the world’s most valuable brand. Globally no.1 provider of Coca-Cola the product that has given the world’s its best-known taste was born in Atlanta, Georgia, on May 08, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer & distributor of non-alcoholic beverage concentrates & syrups. The Company beverage products comprises of bottled & canned soft drinks as well as concentrates, syrups and not ready-to-drink power products. The coca cola company began building its global network in the 1920s. The company aims at increasing shareowner value overtime. It accomplishes this by working with its biz partners to deliver satisfaction and value to customers through a worldwide system of superior brands and services, thus increasing brand equity on a global basis. The associates of this co. jointly take responsibility to ensure compliance with...
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...Improvements in Health and Nutrition Angela Callicutt Dr. Franklin English 115 02/23/2013 Improvements in Health and Nutrition for Schools Changes in schools reveal the analysis of kids getting unhealthy menus which causes them not to get enough nutrition. In today’s society schools as a general, most kids are not eating healthy. The school lunch menus have a lot of unhealthy items on them. Kids do not get enough nutrition eating what schools have for lunch. The best place to start out is at a young age where kids are getting the right nutrition. On menus at schools kids eat unhealthy items like pizza and tater tots. Some snack machines have unhealthy items in them too. I think there should be an improvement in the health and nutrition of kids. As stated by (Michelle, 2004), “snacking is a common feature of the diet of adolescents and promoting healthy snacks that may constitute a starting point in the fight against tooth decay and non-communicable disease later in life”. In school lunch programs fruits and vegetables are what kids can start out eating at their young age. I think most kids aren’t eating healthy because some parents can’t afford to feed them. For parents who can’t afford to feed their kids they are participating in the school’s government free lunch program, but the free lunch program still has a lot of unhealthy items on it. Here are some quotes stated by people and their opinions of the school program. As stated by (Domel, 1997), “a questionnaire...
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...Crandall Abstract Our group has decided to market an existing product, but we would like to add a variety pack to this product. We feel if Coca-Cola would add a variety pack to their existing products it would offer more choices for the consumer and we feel this would increase sales by meeting the needs of those consumers with different taste. We would like for the variety pack to consist of Coke, Diet Coke, and Coke Zero. Not only would this benefit different age groups it would increase sales for Coca-Cola. Because it allows convenience to the consumers who have church events, work parties, or school events. 1. Executive Summary Since Coca Cola was launched as a company, the company has exceeded expectations by a long shot. Innovators who get into the practice of trying to market something like a soda can sometimes fall behind the competition as other sodas have in the past such as generic brand sodas produced by companies such as Food Lion and Wal-Mart. Coca Cola strives to continue providing better soda quality than its competitors by hiring only the best employees and producing the highest quality product while ensuring that distribution is also performed effectively. Coca Cola intends on using its large fan base of the product to continue giving their consumers a high quality product enjoyed by millions throughout the world. Coca Cola can begin the process of marketing to even more people by using the push marketing strategy which can ensure that Coca Cola...
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