...Apple (Computer) Inc. Whither the MAC? | Case Study Analysis | Strategic Analysis in terms of Capabilities Analysis & Five Force Model | Submitted by : Muhammad Saad Dasti Section B | 1. Prepare a Five Forces Analysis of the personal computer industry. (Think of your traditional Windows based PC.) How attractive is this industry? In order to properly identify and evaluate competitive position of personal computer , competitive analaysis model has been created to fully depict the position of display systems according to current scenario * The personal computer industry is somewhat vulnerable against the bargaining power of buyers. In recent years customers have more and more alternative options to the personal computer. Smartphone’s, tablet computers, and other handheld devices like IPods have most of the same capabilities as a personal computer. And because of the availability, sleekness, and trendiness of these alternatives, they have become increasingly popular making personal computers more and more obsolete. In order for the personal computer to compete with these newer alternative options, it must differentiate itself in order to regain market share. * Suppliers in the personal computer industry can be categorized into three groups, including hardware suppliers, software suppliers and service suppliers. The core of their...
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...Chapter 6 Case Study #1 Nike Hiring Gets Off on the Right Foot pages 284 – 285. 1) What do you think are the prime advantages and disadvantages of Nike’s computer-based interviewing system? Advantages of computer assisted Interviewing system: a) Weeds out undesirable applications: In computer based interview system the applicants whom management thinks are eligible for the job according to qualification, work experience and achievement of an applicant in his/her career is called upon for the interview. This helps the company screen out un- important applicants and in turn save their time in interviewing only required applicants. b) Saves company’s administrative costs: Company during their interview season sees an increase in their administrative expenses which includes mainly the travel reimbursement that all candidates gets during their journey to interview location. Nike being one of the largest manufacturing & retail oriented company; it needs recruitment process almost the whole year. If they spend. Therefore company’s expenses would be very high and at the same time, may not be productive as out of huge number of candidates who have applied, only few would be matching the job profile. c) Time efficient: it saves time for both management involved in recruitment process & candidates who may have to undergo long interview process. Management can utilize that time for its productivity & handling its other important issues. d) No routing errors. If the system...
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...* FDD | Personal Computer Components, Storage Devices | | * HDD | Personal Computer Components, Storage Devices Installing and Configuring System Components, Install and Configure Storage Devices | | * Solid state vs. magnetic | Personal Computer Components, Storage Devices Installing and Configuring System Components, Install and Configure Storage Devices | | * Optical drives | Personal Computer Components, Storage Devices Installing and Configuring System Components, Install and Configure Storage Devices | | * CD / DVD / RW / Blu-Ray | Personal Computer Components, Storage Devices Installing and Configuring System Components, Install and Configure Storage Devices | | * Removable storage | Personal Computer Components, Storage Devices Installing and Configuring System Components, Install and Configure Storage Devices | | * Tape drive | Personal Computer Components, Storage Devices Installing and Configuring System Components, Install and Configure Storage Devices | | * Solid state (e.g. thumb drive, flash, SD cards, USB) | Personal Computer Components, Storage Devices Installing and Configuring System Components, Install and Configure Storage Devices | | * External CD-RW and hard drive | Personal Computer Components, Storage Devices Installing and Configuring System Components, Install and Configure Storage Devices | | * Hot swappable devices and non-hot swappable devices | Personal Computer Components...
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...starting the company was that consumers of computers would like customized products that serve their own purpose. By so doing, Dell Computer Company developed a marketing strategy focusing on consumer direct purchase of their products from the source. This strategy has allowed the company survives in the market irrespective of many competitors who have similar products, (Musil, 2011).Dell is in the process of understanding consumer behaviours on personal computers and other equipment that relates to computer. With the increase in the number of companies with similar computer services, Dell need to focus on its marketing strategy in order to establish the best market segment. This essay will focus on how Dell should use the exploratory research design understand consumer behaviours on purchase of personal computers. The essay will also evaluate on the current company’s marketing strategy and determine its applicability towards survival and growth in the market. Discussion The most vital aspect in the current personal computer market is to develop products that serve needs of consumers. Dell Computer Company must develop a research study and determine how household consumers purchase personal computers. This will help the company come up with a marketing strategy for marketing its products. Reaching the target population is the most necessary aspect an organization that want to market its product should do. Exploratory research is the best marketing research design that most companies...
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...LSE: 0HDZ, FWB: APC), formerly Apple Computer Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products. Established in Cupertino, California on April 1, 1976, Apple develops, sells, and supports a series of personal computers, portable media players, mobile phones, computer software, and computer hardware and hardware accessories. As of September 2007, the company operates about 200 retail stores in five countries and an online store where hardware and software products are sold. The iTunes Store provides music, audiobooks, iPod games, music videos, episodes of television programs, and movies which can be downloaded using iTunes on Mac or Windows, and also on the iPod touch and the iPhone. The company's best-known hardware products include the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include the Mac OS X operating system, the iLife suite of multimedia and creativity software, and Final Cut Studio, a suite of professional audio- and film-industry software products. The company, incorporated January 3, 1977, was known as "Apple Computer, Inc." for its first 30 years. On January 9, 2007, the company dropped "Computer" from its corporate name, reflecting the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple employs over 20,000 permanent...
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...Categories of Computer Crime CIS 170 Information Technology in Criminal Justice Dr. Johnson Strayer University February 5, 2014 The four common categories of computer crimes are: Computer as a target, Computers as an instrument crime, Computers as an incidental to a crime and Computers associated with the common occurrence of a computer. Cybercrime is criminal activity or crimes committed over the internet, through a computer system or though technology. Cybercrimes is also highly known around the world. Also these computer crimes are not authorized by the victim The four common categories of computer crimes are: 1. Computer as a target – Crimes in which the computer is the target in theft, intellectual property, theft of marketing information and blackmail from information gathered from another computer. Other things such as hacking into businesses, government or state information and creating false identities, stealing information or destroying their files which causes havoc. 2. Computers as an instrument of a crime – This doesn’t refer to stealing information rather it is the lawful possession of the item to infiltrate committing the crime. In this case it is the computer that is being used. 3. Computers as an incidental to a crime – The computer isn’t the direct crime being committed however, it is used to make the crime occur faster and to gather the information more quickly, this method makes it harder to trace. These crimes include money laundering...
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... For the purpose of this report, I will be comparing two different computers and comparing the various aspects of hardware specifications of the two separate platforms in detail, including performance in terms of processor, memory and storage. The first computer I have chosen for this report is a 15-inch MacBook Pro with Retina display, which is a powerful laptop, also known as a notebook. This computer is made by a company called Apple, which is possibly the most desirable brand in the computer hardware market today. The second computer I have chosen, for which to compare against the MacBook Pro, is the 27-inch iMac with Retina display, which is an innovative and modern desktop which is also a product of the company Apple. The reason I have chosen these two computers for this report is in part because they are from the same company, and a company which, according to the Forbes website, is number 1 on the list of the world’s most valuable technology brands. (Forbes 2014). Due to the prestigious position of the Apple Company, both these computers will no doubt have been built using the most up to date technology, the best engineers and designers, and the best possible materials. By using the same brand, we will be given a good insight into the differences between the most powerful laptop and the most powerful desktop which were both designed using the best resources possible. To compare these two computers adequately and fairly, I felt it was necessary to choose the model from...
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...customers the flexibility of a custom built computer while providing afriendly and personal shopping experience. Unlike its competitors, Custom PCs® will give each customera personally tailored computer based on their particular needs, so that customers will not have to pay forwhat they don’t need. By carefully analyzing a customer’s needs and preferences, Custom PCs can providea perfect fit based on the customer’s intended uses, and the computer will be built instantly in the store.Custom PCs also aims to assist the elderly and less informed computer shopper to make their shoppingexperience as pleasant as possible.Custom PCs® is a privately held corporation run by its owner, Jack Gray. Jack has six years of experiencein computer building and repair, with two years of employment atComputer Renaissance, where he sold,repaired, and built computers and accessories. He has also maintained a private computer repair servicefor two years. He will be supported in daily operations by an assistant manager/computer technician anda part-time assistant manager, both with extensive experience in computer repair, sales, andmanagement.With technology growing rapidly and a large generation still knowing so little about computers, there is astrong need for personal computer shopping. With specialized technology and graphic and speed intensivePC games and software, the lack of power in shelf bought computers calls for a more needs based methodof computer shopping. One that doesn’t require the consumer...
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...market share by competitors. The company had to quickly find a new niche. After three years, the company was successful again. Comparison and Contrast of the Professional Stories of Michael Dell and Andy Grove Michael Dell Michael Dell became an entrepreneur at the age of 12 when he advertised his business “Dell Stamps” in a local trade journal. While in college, Dell turned his dorm room into a personal computer laboratory and started selling them. In 1984, Dell started Dell Computer Corporation. In 1988, the company went public raising $30 million at its initial public offering (Krames, 2003a). Dell’s philosophy is to put the customer at the center of his business. All computers are custom ordered by the customer. The production process does not start until the customer places an order. This direct one-to-one approach with the customer has helped Dell become successful and stay successful even during hard economic times (Krames, 2003a). Dell believes that customers should be involved from the start. He tried to develop a series of computers, called Olympic, that failed. The main reason for the failure is that the customer was...
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...The concerns of ethics and computer is a constant balancing act. Technology will continue to advance and it’s our job to make sure that we always keep ourselves and our neighbors in mind when it comes to ethical behavior and computer technology. In this paper three article that touch on ethical concerns in computing in their own way. One will discuss how the concerns that we all may be very easily find ourselves in on a daily basis. One will look into more specific areas where ethics and computers intertwine, using cell phones to track pedestrians and home monitoring for the elderly. The other will hit on the risk and rewards of cloud computing and the ethics behind law firms and their move into the 21st century. Ethics surrounding computer technology are currently an ever evolving conversation. As technology advance so must the ethics and rules of how we handle our personal information and how others can and cannot used that information. With this evolution in technology there are many topics of concern that raise red flags and force people to reevaluate what needs to change in order to make sure that the very principals we hold as a country are not bent to meet the demands of changing technologies. Concerns over personal and private data who can see what and at what point is personal data no longer private. Identity theft is another issue as people become more and more willing to use computers to bank and pay bills they are more at risk of another person electronically stealing...
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...business is this organization in? Dell Computers was founded by Michael Dell in 1984 with the aim of providing consumers with computers that meet their needs. The Dell organization is in the business of making personal computers. Dell does not make most of the parts it uses for the computers but buys them from other companies. The computers are then assembled from stock parts. The company has become synonymous with customer satisfaction since it was established in 1984. The developments made by Dell computers on the personal computer market are astonishing given the amount of time it has taken them to reach the point they have reached right now. Dell has ventured into other products like printers, however; it has been criticized for modifying its printer cartridges to only work with Dell computers. Despite this shortfall, it remains one of the most popular personal computer sellers in the world. Who are this organization’s competitors? Customers? Suppliers? New entrants to this marketplace? Dell’s competitors are fellow PC manufactures and makers in the business. These include Hp, Microsoft, Toshiba and NEC. Its suppliers are mostly from the Eastern countries including Asia-Pacific and Japan. The Eastern countries generally offer their parts at a cheaper price than most suppliers offer and therefore making it easier for Dell to compete in the market despite the fact that it does not make most of the parts it assembles into computers. Dell’s suppliers include AMD, Cypress...
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...Distribution Strategy Name Institution Distribution Strategy A distribution channel is the path through which goods and services are transported from the producer to consumer and how the payment gets to the producer or seller. Distribution channels can also be known as marketing distribution channels or marketing channels. In marketing, goods and services can be distributed using two main types of channels that include direct and indirect distribution channels. According to Richardson and Gosnay (2010) direct distribution is achieved when goods or services leaves the producer and goes directly to the customer without the involvement of a middleman. For instance, a barber and car wash utilizes direct distribution because the customer receives the service directly from the producer. Indirect distribution, on the other hand, involves middlemen or intermediaries within the distribution channel. In the wood sector, for instance, the intermediaries would be the lumber manufacturer, the retailer and furniture maker. The larger the number of intermediaries within the distribution channel, the higher the price is prone to be for the ultimate customer (Richardson & Gosnay 2010). This is because of the value adding that crop up at each stride within the makeup. Moreover, there are other important types of distribution which include intensive, selective and exclusive distribution. The marketer can chose either of these depending on factors such as the manufacture...
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...Dell Computer Dell Computer company was founded in 1984 by Michael Dell. At age of 19 Michael Dell had discovered the computer technology in dorm room at the University of Texas. Dell had founded the PC limited in $1000 and had discovered the gaming computers to build with new and innovation technology to manufacture new computer to be sold. In 1985 Dell had "design and build our first computer system, the Turbo PC, featuring an Intel® 8088 processor running at 8MHz, a 10MB hard drive and a 5.25" floppy drive" (Dell). Also in same year dell had provided best services to customers by risk free returns, next day home assistance to product with all other competitors the best service provider. In 1986 Dell had perform and discovered better computer with faster speed by 12MHz, 286 based system in the Spring Comdex trade show. In 1987 they had open there first international subsidiary in U.K., Dell became one of the largest company from 1980 to 1990 and also largest seller of personal computers in the industry. Dell in one of the fortune 500 company and Dell is ranking at 41, also there recorded revenue for year of 2012 is over $62 billion. Dell's competitor are Apple, HP, and Lenovo computer. Dell offer other products to customer such as TV, Camera, GPS, and many other electronic products. Dell offers best strategy to their clients and they have been very successful in marketing the products and services. One of the best strategy they used is Just in time inventory, which allows...
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...I. Overview: Apple Inc. was founded in 1976 by Steven Wozniak and Steven Jobs. They introduced the first initial version or what was to become the first highly successful mass-produced personal computer, the Apple I. Apple operates in various lines of the computer and music industry today and its operations include not only the designing but also the manufacturing of its computers and software. Apple continues to pursue the personal computer market but not as intently as in the years before. It has opted to change directions a little by venturing into the music world through the marketing of iPod, a digital music player, and iTunes. The opening of 65 new retail outlets, including one in Japan, has precipitated its move into this new world. II. Company Mission: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in thto students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. III. Internal/External Analysis: Apple Computer designs, manufactures and markets personal computers and related software, services, peripherals, and networking solutions. The company’s strong operating performance has strengthened its market position and has also increased investor confidence. However, intense competition could affect the company’s margins. a. Strengths Apple has a global presence spanning the Americas, EMEA, and Asia Pacific...
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...Chain Sheila Aninipok Capella University Dell’s Supply Chain is one of the leading computer companies who cater to customer specifications on an instantaneous basis in the world with respect to its personal computer products. The organizations success has been because of its capacity to decrease costs and create a streamlined supply chain management system. Dell is able to offer effective personal computers to customers at a lowered cost plus gives the customers the ability to build a computer with a personalized customer’s specific requirements. This is a direct business model that ensures that computers can be configured according to the buyers’ specifications and directly delivered to them. This strategy helped Dell to become an industry leader for many decades (Chopra & Meindl, 2013). Dell’s model created the conditions for loyal customer base and ensured its success in a competitive industry. One strategy that works for Dell is their online selling system. When a customer goes online and searches for specifics on a computer to fit their application needs, one of the criteria they search for is of course affordability, reliability, and speed (RAM). One of the first computers I purchased myself in college is a Dell. Dell utilizes colleges or universities as one of their marketing outputs. The University collaborated with Dell to give discounted prices to students and for every computer purchased the student received a 15% offer (Chopra & Meindl, 2013). In the past...
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