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1. Biểu đồ thể hiện phần trăm về mục tiêu lựa chọn dầu gội của khách hàng. 2. Biểu đồ thể hiện phần trăm về mục tiêu lựa chọn dầu gội của khách hàng.

Chú thích: Màu xanh dương : Da đầu sạch, tóc khỏe, không kích ứng da, có mùi thơm. Màu đỏ: Loại bỏ các bụi bẩn trên tóc. Màu xanh lá cây: Thương hiệu đáng tin cậy. Màu tím: Giá cả hợp lí. Hiện nay, nhu cầu con người trong cuộc sống hiện đại không chỉ đơn giản là ăn mặc mà cao hơn nửa là ăn sang, mặc đẹp, luôn muốn cho nhu cầu bản thân sử dụng những sản phẩm tốt kèm theo đó là chất lượng đảm bảo đáp ứng nhu cầu. Dầu gội- một sản phẩm đã quá quen thuộc với con người hiện nay. Nhiều người đã chọn cho mình những sản phẩm phù hợp. Không đơn thuần chỉ là gội cho sạch mà còn đảm bảo những vấn đề về tóc. Chẳng hạn như qua khảo sát, chúng tôi đã nhận thấy được nhu cầu con người về việc lựa chọn dầu gội cho bản thân phải đáp ứng về da đầu sạch, tóc phải khỏe, không gây kích ứng da, có mùi thơm nằm khoảng 32,6% về nhu cầu củng như sự phổ biến về thương hiệu củng là 32,6%. Việc lựa chọn về thương hiệu củng là một vấn đề đáng quan tâm hiện nay đòi hỏi phải có mức độ sử dụng nhiều, đáng tin cậy. Song bên cạnh đó, nhu cầu về giá củng là một phần. Không phải ai củng đủ khả năng để chi trả một khoản tiền quá cao cho một thương hiệu dầu gội nổi tiếng chẳng hạn nó chỉ nằm ở mức ( 21,74%) kém 0,7 lần so với yếu tố đáp ứng nhu cầu vấn đề của tóc. Tuy nhiê, số lượng ý kiến của người mua khi sử dụng dầu gội chỉ đơn thuần là làm sạch bụi bẩn trên tóc thì khá ít chỉ 13,04%.Qua đó cho thấy, lựa chọn những sản phẩm phù hợp cho da đầu cộng với thương hiệu luôn là vấn đề được đặt lên hàng đầu.

2. Biểu đồ thể hiện về dạng dầu gội mà người tiêu dùng sử dụng . 2. Biểu đồ thể hiện về dạng dầu gội mà người tiêu dùng sử dụng .

Trên thị trường dầu gội hiện nay đa phần đều la dạng chai. Hầu hết người dùng đều sử dụng ở dạng này. Nó chiếm số phần trăm rất lớn 91% so với dạng gói và tuýp. Dạng gói đơn giản chỉ là người ta có thể dùng cho việc du lịch hoặc có thể là công tác vài ba hôm, chỉ chiếm số ít là 7% kém 13 lần so với dạng chai. Bên cạnh đó, thì sử dụng dạng tuýp hầu như là không có chỉ mức 1%. Vì đa số trên thị trường hiện nay, dạng chai chiếm lĩnh hầu hết

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