...Locally grown foods have many benefits over foods shipped from other regions. Foods grown locally usually taste better because they are fresher, tend to have more nutritional value, and it is a benefit for the local economy to buy locally. Those are only a few reasons. Buying locally keeps the money within the community. Buying food that is shipped from thousands of miles away, does not put money into the local economy. People tend to enjoy fruits and vegetables that are grown locally and bought at a local farmer’s market rather than packaged or store bought produce. This basically creates more revenue for the local farmers when they sell their produce at a local farmer’s market and creates jobs for the local people, keeping jobs in the community. “Small farmers will be able to get up to 75% of their organic certification costs reimbursed, and some of them can obtain crop insurance.” (source D) We need farmers in every community. By keeping the money within the community, we can also help support local farmers, which will boost the local economy....
Words: 529 - Pages: 3
...groceries, and any other expenses. The main stores I shopped at were Dollar Tree, Wal-Mart, and Aldi’s. I also spent way too much money at restaurants such as Mattito’s and Golden Corral. Also, I noticed I eat out more than I buy groceries, which showed why I didn’t have very many product purchases. There are many products I am brand loyal to but there were a few that I tried to change since they were on sale or I just wanted to try something new. I also found that I chose more products that weren’t name brand. I think that I chose these because I was on a budget and I knew how much I wanted to spend when I was at the store. I found that the name brand products were always at least two to three dollars more than brands that weren’t name brand. I also found that some of the brands that aren’t name brand taste a lot better and you usually get more than you pay for out of the non name brand products. One of the products that I am really happy I tried was a new Keurig K-Cup coffee brand called “Cameron’s”. The box of 12 was very inexpensive only costing $4 compared to the Folgers Gourmet that I usually buy that costs around $8 with tax. So, I spent half and I feel I got better quality. I also really wanted to try this particular product because it was different than all of the other K-Cups. The K-Cup doesn’t filter through plastic like other K-Cups do; it has a coffee filter instead so that you get more of the coffee flavor rather than the plastic one that sometimes tastes...
Words: 3827 - Pages: 16
...love it, and some hate it. On the other hand, with online shopping one can simply sit back and decide on a product or item of interest and ‘click’ order. “If one were to stoop to word play, then ‘Window shopping’ has acquired a new meaning altogether” (Vadlamudi, 2013). Based on a survey done in April 2013 “75% of Consumers Prefer Customized In-Store Experiences Over Online Shopping”. Shopping in a mall can take up to two hours or even longer if coffee stops and lunches are included. Usually when people go to a shop they essentially know what they want to buy or have a good idea what they are looking for. The downside of this is that the store does not always have exactly what they want or the correct size and color is not available. But if that same person were shopping online, they would have a greater variety of stores available, which not necessarily is in the same country as they are but will deliver their product door-to-door. Whereas the customer needs to wait for the goods to be delivered anything from 3 days to two weeks, or sooner if they pay extra, they can easily walk away with their purchase immediately when bought at a store. The conventional why of shopping though has a time limit compared to the twenty-four hour service of the Internet. Even though some store’s...
Words: 1185 - Pages: 5
...world scenario. There are some factors that can affect the supply and demand that are not just price and this is what is called shift factors. The shift factors in demand can include things such as, prices of other products, tastes, the expectations and also the taxes. Shift factors in supply would include the price of inputs, technologies. There is a difference in demand and quantity demand, demand is described as a good that will be bought at various prices as on the other hand quantity demand is a good that can be bought at a specific price. The movement along the demand curve is when there is a change in the price which changes the quantity demand. The shift in the demand curve is when there is a change in anything other than the price that will end up affecting the demand and will change the entire demand curve. The difference between the movement along the demand curve and shift of the demand curve is when something changes the price it will change the demand which is the movement along, and when something affects or changes anything other than the price it is considered a shift in demand. The one thing about supply and demand is that a person can always substitute for...
Words: 1060 - Pages: 5
...his favorite consumer electronics retail store. He always bought his new DVDs and video games for his Xbox 360 at Petrie’s. In fact, he had bought his Blu-ray player and his Xbox 360 at Petrie’s, along with his surround sound system and his 40" flat-screen HD LED TV. And now he worked there too. The employee discount was a nice perk1 of his new job, but he was also glad that his technical and people skills were finally recognized by the people at Petrie’s. He had worked for five years at Broadway Entertainment Company as a senior systems analyst, and it was clear that he was not going to be promoted there. He was really glad he had put his résumé up on Monster.com and that now he had a bigger salary and a great job with more responsibility at Petrie’s. 1 perquisite Petrie’s Electronics had started as a single electronics store in 1984 in San Diego, California. The store was started by Jacob Rosenste in a strip mall. It was named after Rob Petrie, the TV writer played by Dick Van Dyke in the TV show named after himself. Rosenste in always liked that show. When he had grown the store to a chain of thirteen stores in the Southern California area, it was too much for Rosenstein to handle. He sold out in 1992, for a handsome profit, to the Matsutoya Corporation, a huge Japanese conglomerate that saw the chain of stores as a place to sell its many consumer electronics goods in the U.S. Matsutoya aggressively expanded the chain to 218 stores nationwide by the time they sold the chain...
Words: 943 - Pages: 4
...rural population (65%), but thus far CloseShave has mainly concentrated its sales efforts in urban locations CloseShave needs to reprioritize its geographical focus if it has to attain faster than average growth in shaving among urban men * Islands of Java and Bali are the main centers of population, commerce and growth (both urban and rural) CloseShave would do well to concentrate on these markets, before it starts to go after other islands Company * CloseShave is a global market leader in shaving products and other consumer product categories. Blades and razors contribute a significant share of its total business (40% or $2B) * Asia Pacific region, and more specifically, shaving business in Asia Pacific is very important for CloseShave ($500M or 10% of overall business) * Currently, Indonesia’s shaving market is ~240M in terms of blade volume (CloseShave has a 48% market share and sells 115M blades) Customers * What are the different types…how do they buy? * Understand how the customer decides * The customers in Indonesia can be divided based on geography – urban and rural. * * Urban men have a high rate of shaving (80%) but low usage of store-bought blades (low shaving incidence rate, usage of store-bought blades vs. knives, and number of blades bought per year) * Urban men are also...
Words: 1454 - Pages: 6
...focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Growth Strategies – is a strategy aimed at winning larger market share, even at the expense of short term earnings. These consist of 4 broad growth strategies: * Product Development – is the creation of products with new or different characteristics that offer new or additional benefits to the customer. For example Apple updates their iconic iPhone by adding additional features like a bigger screen or a better camera. Starbucks also use product development, for example, when Starbucks released their ice frappes it only came out in one flavour, vanilla, but now they have made it better by adding different flavours like chocolate and Strawberry. But some stores in America do a bubble gum flavour for children. * Market Development – is a marketing technique aimed at increasing a company’s market in order to widen the customer base for the purpose of selling more products. For example Apple used to only sell in the USA because that’s where they were founded but now they have expanded and now there products are all over the world. Starbucks also use market development. They started in the west coast of the USA. They have now expanded their company globally to compete with other company’s like Costa Coffee. * Market Penetration – is the activity of increasing the...
Words: 1423 - Pages: 6
...who we are: 1.Commonly known as coles. an Australian supermarket chain owned by Wesfarmers. 2.employs over 100,000 employees and,[2][3] 3 together with rival Woolworths, accounts for 80 per cent of the Australian supermarket market.[ organizational objectives: Provide fresh food and better shopping experiences * Increase profit from sales. * To expand the business and become the biggest retail store in Australia organizational business model: where to find customers? find potential customers(both on physical store and online store) what the special and experience can the business provide ?provide the most convenient and generalized shopping experience with the lowest price for customers how can business provide such serve for customers? by cutting down the product cost and selling cost RFID(Radio Frequency IDentification): Introduction:is the wireless use of electromagnetic fields to transfer data, for the purposes of automatically identifying and tracking tags attached to objects. How does RFID work? the tags contain electronically stored information. Some tags are powered by electromagnetic induction from magnetic fields produced near the reader. Some types collect energy from the interrogating radio waves and act as a passive transponder. Other types have a local power source such as a battery...
Words: 1055 - Pages: 5
...Seabern still has her job, but her antipathy to hoarding hasn't changed. "I've stopped purchasing things just to have them on hand," she says, preferring to make bigger mortgage payments instead. The Great Depression replaced a spendthrift culture with a generation of frugal savers. The recent recession, too, has left in its wake a deeply changed shopper: the just-in-time consumer. Access thousands of business sources not available on the free web. Learn More For over two decades, Americans bought big, bought more and stocked up, confident that bulk shopping, often on credit, provided the best value for their money. But the long recession—with its high unemployment, plummeting home values and depleted savings accounts—altered the way many people think about the future. Manufacturers and retailers report that people are buying less, more frequently, and are determined to keep cash on hand. "Consumers are saying, 'I'm going to buy what I need for a specific period of time,' rather than loading up and buying two or three extra units just because they can get a good price on it," says Richard Wolford, CEO of Del Monte Foods Co. He calls the phenomenon "need...
Words: 2120 - Pages: 9
...coffee chain based in Seattle, Washington, United States. It is the largest coffeehouse company in the world, having roughly 16,706 stores as of Dec. 27, 2009 spanning 50 countries, with roughly 11,000 in the United States (Starbucks Company Profile, 2010). The products that Starbucks offers include coffee, hot and iced espresso beverages, coffee and non-coffee blended beverages, Tazo teas, fresh food like pastries, sandwiches and salads, and other merchandise items such as coffee mugs, accessories and gifts (Starbucks Company Profile, 2010). The company is known for its rapid expansion, with the first overseas store opened in the 1990s and has opened a store almost every workday, and now has one third of its stores overseas. Starbucks employs over 128,000 people and their 2008 revenue was roughly $10 billion, and their net income $315 million (Wikipedia, 2010). In Canada Starbucks has a 7% of the coffee market share, putting it in the second place just after Tim Hortons which is at 62% (Fineman & Scanland, 2006). In the last few years Starbucks has been experiencing some difficulty and announced the closure of 900 stores in the US but intends to open 900 new stores overseas. Starbucks is also experiencing a drastic shift in the types of customers that frequent it and has made some recent choices that could affect its overall image for the better or for worse. Situation Analysis Strengths: * Starbucks has a very strong brand image * Very high market share in the US...
Words: 1946 - Pages: 8
...forever. They are in other words meant for boosting up your energy and in my opinion the worst sugary drinks I’ve tasted. I see a couple being bought when I take trips to the grocery store. Of course there is always competition though. For example the most popular ones; Monster and Red Bull. These are the most competitive because they share being the same product and their taste yet are different because one’s advertisement is better exposed and the other is tagged more towards men. Monster and Redbull Energy Drinks both share being the same product: therefore making the same effect towards the body. They are meant to boost the energy in a person’s system during extremely lousy or lazy days. All energy drinks are made up mostly of the same ingredients especially sugar……………. Secondly, both Redbull and Monster Energy drinks taste nearly the same, sugary. I’ve come across tasting both of them and man do they taste awful. For a second there I though I was drinking a kool-aid with an enormous amount of sugar. They were nasty. Well, at least for me……………………… Though they share many common factors, Monster Energy Drink is more and better advertised than Redbull Energy Drink. While shopping at the mall I come across many sweaters, hats, t-shirts, etc . with the Monster Energy Drink logo. As a matter of fact, my husband and I bought the exact same t-shirt of Monster. Even though I’m not a fan of energy drinks, I kind of like the colors on the Monster drink; black and lime...
Words: 340 - Pages: 2
...Is a Bought Glow Stick Brighter Than a Homemade One? The power went out, there is zombies all over, and you’re trapped in a dark house with no flashlight, what are you going to do? The only things you have is mountain dew, baking soda, hydrogen peroxide, and dish soap. You need a light to see where you’re going and to search for food. But, I wonder if a store bought glow stick would last longer? In a bought glow stick the mixtures are sensitizer is a chemical that causes an allergic reaction in the normal tissue after exposure to the chemical. Fluorophore is a molecule creating fluorescent emission in the visible light spectrum. Chromophores are wavelengths of light that are absorbed by fluorophores, creating visible light. Bought glow stick has hydrogen peroxide and a phthalate ester solvent, the outer plastic contains phenyl oxalate ester and fluorescent dye. When the tube is snapped the mixture transforms...
Words: 463 - Pages: 2
...Chief Exclusive who is concern about their salary, promotion prospects and prospective benefits they may receive in the long term. * Employee who wants to earn high wages and keep their jobs. * Customers who want the BBC to produce quality service at reasonable prices. The development of BBC The BBC business has delivered another year of excellent service to their audience. They also increased their income to £1,115.8m (up from £1,085.0m in 2011/12) with headline profit also up to £156.3m (from £154.8m in 2011/12). BBC increased its sales by launching a new operation, expanding and supplying their TV show in Europe, which call the Midwife. BBC Worldwide originations have also bought show for the public service channels, such as the BBC America commission Orphan Black, which was bought by BBC Three in 2013/14. Suggest how each stakeholder might influence the change or development and in turn affect the purpose of BBC Owner The owner of BBC is government and is the fund comes from the public trough the licence fee. Therefore, the government responsibilities are making sure the money would be spent wisely and appropriately only on what BBC needs and not what other want. The Government always has to stick to the budgets so that BBC will not run out of budget. The government also have to make sure the BBC provide affair service to the public. Chief...
Words: 1000 - Pages: 4
...over the Internet or a similar network; and some define it as any bought-in computer service you use that sits outside your firewall. As you can seem, there is no straightforward definition for the term and therefore best way to understand it is to learn about how it works. The main point of cloud computing can be summed up with this one short sentence: “Access your data anytime and anywhere” What is the difference between cloud computing and old fashioned personal computing? An important thing that differentiates cloud computing to the now old fashioned and declining personal computing is the location where all the data is stored. In cloud computing the data is stored on a remote database operated by a third party which can be accessed from most places, as the main requirement to access this cloud storage is only an Internet connection. In personal computing, all data is stored on a hard drive or another form of data storage device such as a usb drive, and once the data storage limit is reached a bigger hard drive with more storage space has to be bought or old data has to be deleted in order to give space for new data to be stored. With cloud computing, the amount of storage has to be bought according to however much the user requires and the organization or user can purchase additional storage to add on to their their cloud storage limit once it has been used up. This is much more convenient than buying...
Words: 1450 - Pages: 6
...Marketing Strategy: ShopList Executive summary Since the early days of the internet, entrepreneurs have dreamed of moving grocery shopping online. It was welcomed by the customers but still less than 1% of those sales occur online. There is a still huge opportunity to capture the retail market through ecommerce. There were many technological advancements in the retail-industry such as same-day delivery services, specialty grocers, and meal-preparation businesses. Integration of ecommerce with the above services can drive fast growth in online groceries — much faster rate than offline. It can also have a better value proposition for users. ShopList is a mobile and application that helps user to track the groceries that have been bought and manage the grocery list easily with option of purchasing the groceries. The purchase options allow the customers to buy different groceries from different Retail stores. Through the market search we understood that the segment that is more attractive are people aged between 15 – 65, who purchases lot of groceries and also well versed with technology and online purchase. The user needs to have a smart phone to have the complete experience of the application. ShopList just need to attract 1.6M users to breakeven, which is less than the 1% of the population it is targeting. It looks like it is achievable. In the document we were still not able to explore all the revenue streams such as selling user data and preferences to interested organization...
Words: 2731 - Pages: 11
