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Beverages Case

In: Computers and Technology

Submitted By brittanym
Words 2079
Pages 9
Problems/Opportunity
The Moffats hope to see Want become a profitable and reputable business in the near future alongside Spellbound. A lack of financial resources has severely limited the growth potential of the company. Securing financing arrangements is imperative for Want to increase brand preference and see profitability in the near future. Their current marketing plan must be altered in order for the company to look attractive to potential investors or lenders. 3
Stakeholder
The most important stakeholders are Bill and Angela Moffat. They have invested a significant amount of time and personal savings into Want beverages. They want to build a business that is strong and profitable on a long-term basis. Thus, if Want is successful, they can benefit from the profits earned and success of the business. In contrast, the Moffats could lose considerable amounts of money and time if the company fails to become profitable. Bill and Angela also face the risk of having two unprofitable businesses by ineffectively managing both Want and Spellbound. It is possible that they may prioritize a substantial amount of effort and resources to stabilize Want, while disregarding their focus and responsibilities in operating Spellbound. This could prove to be an underlying downfall because if Want ultimately fails after concentrating their effort for growth, the Moffats could suffer with two unstable businesses.
Decision Criteria
1. Increasing sales to a level that ensures long-term success
2. Maintaining flexible production capacity and inventory levels 3. Increasing brand awareness among target market
4. Stay aligned with goals of corporate social responsibility
4
Internal Analysis:
Strengths
Want successfully differentiates itself from its competitors through features such as taste, design, and packaging. Want’s relationship with its
bottle

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