...alleys and creating an experience of typical indian “bazaar” has been successful till now and Big Bazaar has also been successful with its policy of low price selling to consumers which is typically demanded by indian consumers. It also has its tag line to be “Isse sasta aura cha kahin nahi” . While big players like wal-mart are internationally renowned stores for their convenient stores with broader alleys , lesser waiting offering convenience to customers. They have larger stores than those big bazar and have a greater product offering and yet believe to concentrate quality first and yet is the retail store to sell products at lowest cost worldwide. Because there has been a wide range of customers that stays of hustle and and when stores may offer convenience with lower prices as for big players like Walmart , Big Bazaar definitely will shake with its concept of “indian bazaar environment” as development grows indian population has also shown a shift from inconvenient traditional bazaars to convenient malls. ANSWER 2 The traditional SCM has been succesfull for BB though Reliance opting for exclusive SCM has till now failed to be successful as the exclusive SCM is quite expensive for FMCG sector. Reasons for it being inventory management i.e. inventory carrying cost and government regulations. Firstly , big bazaar doesn’t hold more than 5-7 percent reason being they order like multiple regular orders instead of one big order providing them two benefits- they don’t have to...
Words: 710 - Pages: 3
...[2015] [To understand the factors influencing the purchase intention of food private label (Golden Harvest) at Big Bazaar] Submitted By: Group 5 Name Swapnil Bartaria Vaibhav Prakash Vibhu Gaur Vivek Pandey Yogesh Saini Roll No. 140301021 140301022 140301023 140301024 140301025 Acknowledgement We would like to extend our sincere & heartfelt obligation to Dr. Bikramjit Rishi for guiding us during our Business research project work, Without Dr. Rishi Sir’s active guidance, help & cooperation; we would not have made headway on the project. We thank him for his personal involvement in our project finding and helping us through the thick and thin of various aspects of the project. Last but not the least; we would like to express our heartfelt gratitude towards our friends who helped us a lot during our project report. Group 5 Swapnil, Vaibhav, Vibhu, Vivek & Yogesh PGDM Exec 2014-15 Group 5_Private label @ Big Bazaar | Business research method 2 Index: Contents Introduction Problem statement Review of literature Objectives of study Research questions Hypotheses Research design Finding and Data analysis Recommendations Conclusion References Page number 4 4 5 6 6 6 7 8 - 12 13 13 14 -15 Group 5_Private label @ Big Bazaar | Business research method 3 Introduction: Indian Retail sector is dynamic and has turned into one of the world's main 5 worldwide retail destinations. It is evaluated that the aggregate number of shopping centers will develop at...
Words: 3116 - Pages: 13
...BIG BAZAAR A DETAILED ANALYSIS OF THE COMPANY FROM THE PERSPECTIVE OF ORGANIZATION THEORY GROUP D1PGP-1 SECTION -1 | NAME | ROLL NO. | Adesh D Nayak | 14F105 | Arjitha Sindhuri R | 14F114 | Gourish Y Bellad | 14F122 | Shilka Agarwal | 14F150 | Tony Joseph Fernandez | 14F160 | Table of Contents Serial No. | Topic | Page no. | 1. | Purpose of this paper | 3 | 2. | Brief Overview | 4 | 3. | Vision and Mission | 4 | 4. | Organizational Structure | 5 | 5. | Porter’s Five Forces Model | 7 | 6. | Organizational Strategy | 9 | 7. | Environment | 11 | 8. | Organizational Technology | 14 | 9. | Culture | 15 | 10 | References | 19 | | | | | | | Purpose of this paper: This paper is meant to demonstrate how retail industry in India applies the concepts of organization theory to real life organizational situations. Every organization, regardless of size uses these concepts to some degree because the foundation of the organization is built on these principles. In our report, we talk about Big Bazaar, the largest hypermarket chain in India. We would like to provide a detailed perspective into the organization theory aspects of Big Bazaar such as: * The Vision and Mission of the Big Bazaar: How it reflects through structure? * Organizational Context and Structure: Analyse the organization’s context and structure * Strategy: How would the company achieve its goals? * Environment: What is the nature of Environment?...
Words: 5032 - Pages: 21
...single brand outlets. Although the proportion of modern retail was low right now, it was growing rapidly. An analyst predicted the share of the model retail in India would grow to 10%-12% of a projected $300 billion market in 2010. The growth was mainly triggered by three reasons. First, the new shopping experience modern retailers provided, like the improved ambience, displays and facilities may attract some customers. Second, consumers were increasingly influenced by western culture, and the consumption rate ware fast-growing in the 20-40year-old segment. Third, government was easing restrictions on import and reducing the tariffs. In this way, Modern retailer could offer variety of international products. General analysis of Big Bazzar Big Bazzar was an extremely successful modern retail example in India. Its parent company, Pantaloon Retail...
Words: 2112 - Pages: 9
...encouraging and allowing us to present the report on internship at BIG-BAZZAR RAIPUR CHHATTISGARH done for 45 days in the HUMAN RESOURCES DEPARTMENT within the hotel. We take this opportunity to thank all our lecturers who have directly or indirectly helped our internship. We pay our respects and love to our parents and all other family members and friends for their love and encouragement throughout our career. Last but not the least we express our thanks to our friends for their cooperation and support. Poonam puri T21 batch OVERVIEW VISION, MISSION & CORE VALUES GROUP VISION Big bazaar (Future Group) shall deliver Everything, Everywhere, Every time for every Indian consumer in the most profitable manner. GROUP MISSION Big bazaar...
Words: 1157 - Pages: 5
...Strategies of Big Bazaar Pricing strategies Big bazaar follows different pricing strategies to cater to different consumer segments. Value pricing, differentiated pricing, Instore experience Ambience Price Provide assistance Location Loyalty Customer’s profile: Organized retail is growing at a fast pace owing to increasing urbanization, changing lifestyles and higher disposable income levels of people. Due to lack of time spent for shopping, consumers in Tier-I and Tier-II cities prefer these retail chain stores as it reduces many perceived risks like functional and social risks. When consumers still prefer Kirana stores for instant purchases that would gratify their psychological and time risks, organized retail is slowly gaining momentum as this enables consumers to stock items for a prolonged period of time. The modern retail outlets are also coming up with innovative programs to entice customers, encourage repeat visits and build store loyalty. Brands that we compare Big Bazaar Hypercity Reliance Mart Spencers’ Shoppers’ stop Competitor analysis Brands | Brand Image/identity | Strengths, Strategies | Big Bazaar | ‘Mandi’ feel, orange-blue logo, ‘Is se sasta aur accha kahin nahi’ | Different pricing strategies for different consumer segments like Wednesday bazaar, the great exchange offer etc. | Hypercity | Colourful building logo, ‘Big store, big savings’ | Maintaining a dynamic, fully functional and attractive website, better store layout when compared...
Words: 346 - Pages: 2
...age, ethnicity or disability or differences in values, personality and work preferences. Big Bazaar attempts to achieve diversity in the employees by means of selective recruitment. Every store has a set of workers who know the local language and etiquettes. Incidentally, the number of languages known is an important parameter in the selection process, as Mr. X said (We’ll put any name and make it uniform throughout the text. He’s the second person we interviewed BTW). Moreover, the gender ratio in Big Bazaar is also almost equal, given the fact that certain sections of the store, mainly those dealing with women merchandise, have to be managed by women. “We always try to keep the number of men and women near to equal in the stores because they have different skills”, Mr. X said. Also by means of training, the employees develop diverse skill sets according to their intended role in the organization. “For every level there are different trainings. Trainings also differ for different lines of business such as food, clothes, consumer durablesand electronics. This is done to ensure that the diverse skill set matches the job requirement”, Ms. Devayani said. After critical analysis among the group, we reached conclusion on the fact that the diversity policy of Big Bazaar is still in its nascent stage. While almost all MNCs have stringent male to female ratio maintenance policies, for Big Bazaar it is majorly due to the fact that some store areas specialize in women merchandise where...
Words: 303 - Pages: 2
...A DISSERTATION REPORT [pic] “A Study on Buying Behavior of Customer in Big Bazaar in Meerut” SUBMITTED TO: SUBMITTED BY: Prof. P.K. AGARWAL Ranjeet Kumar Bhargava Director P.G.D.M, IV Sem Roll No-M07044 IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE POST GRADUATE DIPLOMA IN MANAGEMENT IIMT PROFESSIONAL COLLEGE, MAWANA ROAD, GANGA NAGAR, MEERUT, UTTAR PRADESH, INDIA DECLARATION I Ranjeet Kumar Bhargava, a student of PGDM IV Semester of IIMT PROFESSIONAL College, Meerut hereby declare that the research project report titled “A Study on Buying Behaviour of Customer in Big Bazaar” is my original work and the same has not been submitted for the award of any other diploma or degree. Place: Meerut Ranjeet Kumar Bhargava Date: Acknowledgement A project is never the sole product of a person whose name has appeared on the cover. Even the best effort may not prove successful without proper guidance. For a good project one needs proper time, energy, efforts, patience, and knowledge. But without any guidance it remains unsuccessful. I have done this project with the best of my ability and hope that it will serve its purpose. “To be or not...
Words: 11082 - Pages: 45
...TITLE OF THE STUDY A study of customer relationship management at Big Bazaar. NEED FOR THE STUDY The study is undertaken for the partial fulfillment of degree of SCOPE OF THE STUDY The study of customer relation management gives us a clear idea about the relationship between Big Bazaar and its customers. OBJECTIVES OF THE STUDY * To study the relationship between Big Bazaar and its customers * To study its benefits in retaining customers * To study its usefulness in bringing new customers * To understand how it helps in understanding customer requirements COMPANY PROFILE Big Bazaar is a chain of hypermarket in India. Currently, there are 210 stores across 80 cities and towns in India. Big Bazaar is designed as a agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar is part of Future Group, which also owns the Central Hypermarket, and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited, which is listed in the Indian stock exchanges. RESEARCH DESIGN RESEARCH METHODOLOGY The method opted for this research is descriptive. DATA COLLECTION The main source of data is the primary data which is collected for the first time through observation and interview. DATA SOURCE Both primary and secondary sources of data will be used. The...
Words: 267 - Pages: 2
...“A STUDY OF MANAGEMENT INFORMATION SYSTEM AT BIG BAZAAR” A Project Report Presented to the Faculty of the School of Management & Entrepreneurship AURO University Surat In Partial Fulfilment Of the Requirements for the Degree of Master of Business Administration Submitted by: MRIDUL KHANNA- 012012029 Submitted to: Dr. ABHIJIT CHATTERJEE 1 May 2013 ACKNOWLEDGMENT I heartily wish to extend heartfelt appreciation and gratitude to numerous Mentors, benefactors, and constituents who have collectively endowed the Wherewithal, faith and encouragement for me to navigate and complete my Project journey. To Professor Kamlesh Mishra, my primary advisor and unflagging advocate, who mustered devoted, continuing, innovative and adaptive mentorship to impel and shepherd my checked efforts through diverse and abounding challenges, I extend my deep and abiding respect and many, manythanks. To Professor Abhijit Chatterjee, my supporting advisor, who gently and patiently endured my academic tardiness, Ioffer commensurate veneration. To Mr. Vikrant Sharma of BiG Bazaar, my surrogate champion, who afforded me much beneficial counterpoint to the pecuniary burden sand administrative vagaries of their institution, I affirm my humble esteem. To the faculty and staff of the School of Management and Entrepreneurship, AURO University, Surat. Table of Contents EXECUTIVE SUMMARY 1 INTRODUCTION 2 RETAIL...
Words: 293 - Pages: 2
...populations within 45.6 square kilometres was developed as a medium scale industrial city since 1950s. Previously the city economy was completely established on river-based trade and the city developed around the river port locally named “Boro Bazaar” means big market place. The changing city form gave Boro Bazaar the shape of mixed-use zone rather solely commercial or business zone. Now, as a central economic hub in the city centre, Boro Bazaar needs to be more dynamic to response to the city economy and its growth pattern. For last one decade, Boro Bazaar has faced compact unplanned haphazard development even along the riverside just to meet the demand of rapid urbanization process. Therefore, it has become an urban challenge to revitalize the Boro Bazaar area to make more effective response to the rapid economic growth and to ensure better urban environment for the residents, businesspersons and the employers. Being the main economic hub in the city, Boro Bazaar needs to be more dynamic in responding to the city economy and its growth pattern. Therefore, it has been a major concern for the Khulna City Corporation (KCC) to reorganize the whole Boro Bazaar area under urban regeneration process to make it a better place for the residents and therefore it may be able to handle the commercial activities more efficiently to cope with the city’s...
Words: 1746 - Pages: 7
...ABOUT WEDNESDAY BAZAAR AT BIG BAZAAR CHENNAI A PROJECT REPORT LIST OF CONTENTS LIST OF TABLES LIST OF GRAPHS S. No. CHAPTER- 1 PAGE No. 1 INTRODUCTION OF TOPIC 1 2 EXECUTIVE SUMMARY 3 3 REVIEW OF LITRETURE 7-8 4 INDUSTRY PROFILE 12-13 5 GROUP PROFILE 15-17 6 COMPANY PROFILE 19-26 CHAPTER-2 28 7 AIM OF THE PROJECT 30 8 OBJECTIVES OF THE PROJECT 32-34 9 SCOPE OF THE STUDY 36 10 LIMITATIONS OF STUDY 37 CHAPTER-3 11 RESEARCH METHODOLOGY 38-39 CHAPTER-4 12 ANALYSIS AND INTERPRETATION 41-46 CHAPTER-5 13 FINDINGS 51 14 SUGGESTIONS AND CONCLUSION 53-54 15 ANNEXURES 56 16 BIBLIOGRAPHY 62-69 LIST OF TABLES S. No. LIST OF TABLES PAGE No. 1 DISTRIBUTION OF SAMPLES ON THE BASIS OF AREA 12 2 DISTRIBUTION OF SAMPLES ON THE BASIS OF AGE 3 3 DISTRIBUTION OF SAMPLES ON THE BASIS OF GENDER 7-8 4 DISTRIBUTION OF SAMPLES ON THE BASIS OF MONTHLY INCOME 12-13 5 DISTRIBUTION OF SAMPLES ON THE BASIS OF OCCUPATION 15-17 6 DISTRIBUTION OF SAMPLES ON THE BASIS OF GAMILY SIZE 19-26 7 DISTRIBUTION OF SAMPLES ON THE BASIS OF MOTHER TONGUE 28 8 DISTRIBUTION OF SAMPLES ON THE BASIS OF NEWS PAPER 30 9 DISTRIBUTION OF SAMPLES ON THE BASIS OF RADIO STATION 32-34 10 DISTRIBUTION OF SAMPLES ON THE BASIS OF TV CHANNEL 36 11 DISTRIBUTION OF SAMPLES ON THE BASIS OF AWARENESS ABOUT WEDNESDAY BAZAAR 38-39 12 DISTRIBUTION OF SAMPLES ON THE BASIS OF GETING KNOWLEDGE ABOUT WEDNESDAY BAZAAR 41-46 13 DISTRIBUTION...
Words: 5854 - Pages: 24
...Supermarkets Since the inception of Agora’s journey in 2001, the Bangladeshi supermarket sector has taken a steady and assuring stride forward. After 12 years and 105 stores, the domestic industry now stands at around BDT 1500 crore. As Bangladesh shifts towards the middle income status, all the advantages that associates, such as higher income per capita and urbanization, will further expedite the industry’s profitability. A closer look According to the BSOA (Business Supermarkets Owner’s Association) currently there are 105 supermarkets in the country. In spite of this, the industry is largely dominated by three major players – Shwapno (45 Outlets), Agora (13 Outlets) and Meena Bazar (18 Outlets). Once a key competitor, Nandan, now holds just two stores. In terms of distribution network and competitive prices, Swapno has entrenched itself as the market leader, whereas, Agora and Meena Bazar are viewed as market leaders in terms of quality and services. Source: Rahimafrooz and LankaBangla Primary Research With rapid urbanization, the industry is expected to grow by almost 15 times its current size by 2021. Positive economic externalities in terms of generating employment via SMEs, higher food safety and security, price stability, and inclusive business development are expected to accompany this growth. Source: Rahimafrooz and LankaBangla Primary Research Industry drivers The key cost and revenue drivers of the industry are listed below: Change in Social...
Words: 1703 - Pages: 7
...advertisement and one outdoor advertisement in our campaign. Primary audience: Our targeted customers are lower and upper middleclass as well as the elite class people. Married women age 25-50, Bachelor service holders. The advertise must not deliver any costing issues about our products. Mailing Address | : | Meena house, 719/A, Shatmosjid Road, DhanmondiDhaka-1207 | Contact No | : | +88-02-9122640, +88-02-9138242 | E-mail | : | info@meenabazar.com.bd | Website | : | www.meenabazar.com.bd | Tone, Image and Message: The tone of the advertisement will be formal and the freshness feature must be trigger in audience’s mind and the image must represent the freshness feature of Meena bazaar. Our tag line is “bringing freshness to your life”. The audience will understand that Meena bazaar is a shop where people can get all the fresh things, while they are communicating. Budget and Schedule Our total cost we budgeted for this campaign is BDT31,10,000 Outdoor media=60,000BDT Radio= 10 times a day which will cost approximately 50,000for 6 months Print media: 1 times a week for each following newspapers....
Words: 374 - Pages: 2
...Effectiveness of MIS at Big Bazaar Introduction Retail industry in India currently is at an all-time high. Over the last one decade, it has seen a steady growth in the market. From having a market size of $238 billion in 2004, it reached $518 billion in 2012 [IBEF, 2014]. With over 1.2 billion people in India, it has become one of the fast growing countries for retail markets to flourish in. Retailing has become one of the strong pillars of our economy as it accounts for 22 percent of India’s GDP and contributes to about 8 percent of total employment in our nation [FICCI]. Organized retail industry in India is bound to grow by leaps and bounds. This growth is driven by rapid changes in the sector, especially due to advanced technological improvements, consumers’ purchasing pattern and a market that supports healthy competition. What is MIS? Management Information Systems (MIS) is a system that utilizes the information that it gathered from both Internal and External sources of an organization. It then processes this data and supplies the information to the Management who assist them in decision making. These decisions could vary from replenishing the inventory to improving a particular product. MIS highlights the relationship between people, process, technology, and the organization. MIS plays a crucial role in the growth and development of retail industry. It assists by providing real-time and accurate information that is integrated across several...
Words: 1068 - Pages: 5
