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Big City Trust

In: Business and Management

Submitted By cdpv711
Words 5406
Pages 22
DE LA SALLE UNIVERSITY
Graduate School of Business

Case Analysis
Financial Management
Big City Trust Company

Group 2

Dean Atty. Joe-Santos Balagtas Bisquera

Executive Summary Big City Trust Company Mr. Samuel Cooper, a senior trust officer of Big City Trust, discusses with Mr. Richard Brainard, an analyst in the trust department, on how BCT should finance the growth of Auto-Drive Company’s sales. He also wants Mr. Brainard to examine the funding schemes adopted by two giant companies, Xerox and Polaroid, in financing their capital expenditures between the years 1960-1964. Mr. Cooper would like to explore the possibility of adopting an efficient and effective business model in order to finance Auto-Drive. Auto-Drive Company Auto-Drive Company is developing Auto-Drive, an automatic pilot technology which is installed in cars. This technology makes it impossible for the car to run off the road or into another car. Mr. Cooper sees that this auto-pilot technology is the next big thing and expects a high demand in the future because of the benefits it could bring its customers especially as regards road safety.
Big City Trust would like to gain insight on how Xerox and Polaroid financed its innovation and growth. BCT thinks it is appropriate to compare Auto-Drive Company with Xerox and Polaroid because there two are pioneers and innovators in their respective fields. Xerox and Polaroid

Xerox was founded in 1906 in Rochester as The Haloid Photographic Company, which originally manufactured photographic paper and equipment. The company subsequently changed its name to Haloid Xerox in 1958 and then simply Xerox in 1961. The company came to prominence in 1959 with the introduction of the Xerox 914, the first plain paper photocopier using the process of Electro-photography, (later changed to xerography) developed by Chester

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