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Big Data Case Homework

In: Business and Management

Submitted By kitkat12
Words 898
Pages 4
1. In each of the examples cited above, what drove the need to collect and analyze data?

Organization | Drivers for Data Collection and Analysis | Amazon.com | * Customer information * Website personalization * Supply chain management * Employee training and incentivization * Email/newsletter personalization * Website traffic patterns to improve customer experience * Demographic information for marketing * Information about supplier and for supplier about their products * Error rates and how to fix errors * Tracking new and popular items that amazon might want to stock * Warehouse data and error rates * Shipping data, time it takes to complete orders * Tracking app orders and glitches * Improving relationships with suppliers | Wal-Mart | * Supply chain management for internal and external (supplier) use * Shelf stocking information, were shelves stocked in time? * Sales data information to improve shopping experience * Forecasting demand for products * Competitor pricing information * Optimizing factory production for suppliers * Error rates * Time it takes to complete and ship online orders * Employee information such as payroll * New product information and forecasting * Employee training * Demographic information for marketing * Website data for optimization * Tracking app purchases and orders and glitches * Improving relationships with suppliers | Brose | * Raw material procurement and forecasting * Manufacturing data and error rates * Making sure factories are in compliance and are all producing useful materials * Distribution data to improve distribution * Contract data, which are finished, bring fulfilled, waiting to be signed, in negotiation, and in discussion * Error rates for product timeliness and delivery * Sales projections * Customer information * Employee...

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