Premium Essay

Big Exam

In: Business and Management

Submitted By mulsh44
Words 2261
Pages 10
Starbucks Coffee Company – February 2007 [i]

A case originally written for JUAS2006 Seminar, November 2006, Pittsburgh, PA
Latest major revision – July, 2008; minor revision in January, June & Dec 2010
Written by Robert S. Atkin
© 2006-2013 Robert S. Atkin

General Background

Starbucks is a phenomenon – in just under three decades it has become an internationally visible brand literally defining an industry not only in the US, but in selected countries in the EU, the Middle East and Asia (Please see Exhibit 1. For additional information, please see the firm’s website or its SEC financial 10-K filings). For example, in the decade ending 2005, worldwide revenue increased about 15-fold to nearly 6.9B USD, while net income increased about 19 times to 494M USD. Most of this growth can be attributed to a dramatic increase in stores (both domestic and international), various product development and product mix changes (including improved food and music production [ii]), and price increases (two in US company-owned stores in the past year averaging 5 and 9 cents/drink in October 2006 and July 2007). A Starbucks affinity card was a significant growth driver in the past few years, but is not expected to be a major driver in the next few years. [iii]

Begun as a local coffee shop in 1971, the company grew modestly in the Seattle area until the mid-1980’s when Howard Schultz joined the firm. Convinced by a trip to Italy in 1983 that coffee could become the center of a social experience, he left Starbucks and began his own retail coffee firm, “Il Giornale.” In 1987, Il Giornale purchased all of the assets of Starbucks for less than $4M, and Mr. Schultz became CEO. At the time, the firm had approximately 100 employees, retail operations in the Seattle and Vancouver areas, and a roasting plant. [iv]

Although the firm has incurred its share of business...

Similar Documents

Premium Essay

Career Preparation

...BLAW 2210 Term Paper Career Preparation My top two career choices are corporate financial analysis in investment banking and actuary. I will be discussing the legal environment of my career choices, taxing authorities, entity structure, graduate school in order to obtain certain license, self-assessment of my chosen careers. First, I will discuss how I can work as a corporate financial analysis in investment banking. After that, I will talk about what I need prepare to be an actuary. 1.corporate financial planning and analysis The responsibility of a corporate financial planing and analysis is to support management planning and decision making by identifying, maintaining, and evaluating information,as well as recommending actions. * Legal environment * Entity structure Investment banking is concerned with the primary function of assisting the capital market in its function of capital market intermediation, i.e. the movement of financial resources from those who have them means investors, to those who need to make use of them means issuer for generating profit. Therefore, it can be inferred that investment banks are those institutions that are the counterparts of banks in the capital market in the function of intermediation in resources allocation. Investment banks carried on carious activities it helps companies and governments and their agencies to raise money by issuing and selling securities in the primary market. They assist public and private......

Words: 3595 - Pages: 15

Free Essay


...University 01/2010 – Present Director Assistant, Canadian Chamber of Commerce in Shanghai 06/2009 – 08/2009 • Designed 2010 Expo Guide for Canadians in Shanghai. • Coordinated events on Canada’s Day and assisted Administrative Director with related projects • Located and entered data into several databases; made phone calls, and ensured timely mail processing. • Assisted administrative team members with clerical function. Dining Service Associate, University of Minnesota – Twin Cities 09/2009 – 12/2009 • Maintained inventory of standard dining service supplies and assists manager coordinate attendants. Member, Actuarial Club in University of Minnesota – Twin Cities 01/2009 – 12/2009 • Arranged the preparation of Casualty Actuarial Society (CAS) exam Volunteer, Students Today Leaders Forever 03/2009 – 12/2009 • Assisted the donation of food to Minnesotans at risk of hunger. Volunteer, in school for the Mute and the Deaf in Zhoushan, Zhejiang Province 2006 – 2009 • Taught disabled students Mandarin. Policy-analyst, Model United Nation in Shanghai K.J. Senior High School 2006 – 2008 • Analyzed UN policies for Model UN conferences HONORS/ AWARDS Honor Program, Awarded by Associate Dean of University of Minnesota – Twin Cities Global Excellent Scholarship, Awarded by University of Minnesota – Twin Cities Dean's List, Awarded by University of Minnesota – Twin Cities st th 1 prize, World 20 Odyssey of Mind Competition in China Area 09/2008 – 12/2009 09/2008 – 12/2009 Fall 2008,......

Words: 354 - Pages: 2

Premium Essay

Perfect Research

...There is no hope of doing perfect research. Do you agree? Research on a particular topic related to any field provides comprehensive information on that topic or field. Researches are carried out with the objective of establishing facts related to the topic which in turn provides solutions to the issues, answers to the controversial questions and innovations to seek better performances and results. Thus, researches are essential and beneficial for the progress in any field or business. Research is a never ending process since there is always room for further improvements. So, no matter how promising the research may seem, it is never done to perfection. There are several flaws attached with the modus operandi of researching such as errors in the data collection, biased opinion of the researcher, etc. The biggest defect of the research is that it is a one man show in which the researcher is all by himself the presenter, the analyst and the judge of the case under discussion; he can manipulate with the evidence to pass the verdict of his choice. Thus, it is the responsibility of the researcher to be open minded enough to address all the perspectives on the topic of the research in order to give the fair conclusion in the end. The research is also widely dependent on the data sample taken to prove the argument, thus it is highly important that the data is collected from the relevant and reliable sources. This is the reason why two different researchers carrying the research on...

Words: 921 - Pages: 4

Free Essay

Theology and Science

...shows similarities and differences. The fourth and final position is integration. Integration consists of all the outside perspectives. Paul Davies is a theoretical physicist, astrobiologist, cosmologist, and a best-selling author. Currently, he is the “Principle Investigator for the Convergence of Physical Science and Cancer Biology, all at Arizona State University.” ("ASU") Before this, Davies held academic appointments at many universities, such as Cambridge, London, and Newcastle Tyne located in the UK. In 1990, Davies moved to Australia as a “Professor of Mathematical Physics at The University of Adelaide.” (“ASU”) Later on, he also helped found the Australian Centre for Astrobiology. Davies’s main research interests are the “big questions” in life. Ranging from the beginning of the universe, to the beginning of life, and almost anything that has to do with time. Davies has had many...

Words: 739 - Pages: 3

Free Essay

An Argument for Design and all of its beauty. From the ever flowing Mississippi River, to the ledges of the mighty Grand Canyon, or even to the peak of Mt. Fuji there is an immense amount of things on this Earth that are so incredible it is hard to believe science and chance created these magnificent things. So what is the best explanation for these occurrences? I believe that these occurrences scream of an intelligent designer which also leads us to the existence of God. First I must explain what an argument for design is and then we will look at Paley’s Watchmaker Theory to give us better insight on this argument. Then I will point to Betty and Cordell’s argument that the things of our universe lead us to a belief in God (intelligent designer) and that the Big Bang theory is not the best explanation alone for the existence of God, and that a multiverse is not the best explanation for the existences in our universe. Design arguments most often try to explain the existence of God by pointing to various occurrences and objects within our world and universe that lead us to believe that there is an intelligent designer. According to the Internet Encyclopedia of Philosophy, design arguments usually consist of three premises. One is a premise that asserts that the material universe exhibits some verifiable property (F); Two is a premise that asserts that (F) is persuasive evidence of intelligent design or purpose; Three concludes that the best or most probable explanation that the material......

Words: 1800 - Pages: 8

Free Essay

Mcdonalds about product development, third is about market development and lastly is diversification. Mc Donald’s product/market expansion grids are as follows: Market penetration Marketing efforts of the company to offer their existing product in the current market is called market penetration strategy. This strategy is when the company is looking to adapt for increasing their sales and profits. The best way to do this is to attract the competitor’s customer and looking for potential customer for the existing products. There are three major way to increasing current product market share which are encourage current customer to buy more, attract competitor’s customer, and convince non-user to use the products. McDonald’s current products are Big Mac, Grilled chicken Foldovers, Quarter Pounder, Beverages, and others. As for their current market, they have students, working professionals and also families. In order to increase their market, Mc Donald’s collaborate with institutes and universities for opening an outlet at campuses, easily accessible places and commercial area. Besides that, McDonald’s also invest on advertisement, vouchers, and coupons. McDonald’s advertisements are also creative to attract the non-user product to buy their products. Another example is, in summer, McDonald’s offer soft drinks no matter what size, for $1. The company would like their locations to become a destination of...

Words: 650 - Pages: 3

Free Essay

The Big Dig

...The Big Dig. 4000 Words. Introduction This aim of this report to give an overview of Boston's Central Artery/Tunnel or 'Big-Dig' Infrastructure Project, identify the rationale behind the project, the owner, the stakeholders, project life cycle and timeline. It will also identify the critical management issues and problems that arose through the project, the solutions the project managers and those involved in the project found. It will also give an assessment of the project performance and its benefits and assess and reflect the critical failure and success factors involved in the implementation of the project. Information for this investigation into the 'Big Dig' project has been from sought various Journals, publications specific to the project, the World Wide Web, independent reports into the project and other reports delivered by the Project Managers Bechtel/Parsons Brinckerhoff (B/PB) and the project owners Massachusetts Turnpike Authority (MTA) . Before the merger of the previously mentioned companies the MTA was known as the Massachusetts Highway Department The big dig or CA/T as it became more infamously known as was a magnanimous infrastructural project that took place in the greater Boston area from inception in 1982 to completion in 2007. This was to be the solution to the escalating traffic problem that plagued motorists in the greater Boston area for the past 50 years. The Central Artchry was originally built in 1959 and was a significant......

Words: 1250 - Pages: 5

Free Essay

Mountain Lion

...Mountain Lion The topic I chose to research is a mountain lion because I find them to be an interesting living mammal. I have three cats at home and wanted to research the correlation that the mountain lion and cats share. Mountain lions affect society in way that they are an endangered set of mammals because they are known to attack people and children. They once roamed nearly all of the United States. They were prized by hunters and despised by farmers and ranchers who suffered livestock losses at their hands. This has changed my view of science by looking at the mountain lion in a biological, physiological, psychological way. Anatomy The mountain lion is the largest cat native to North America. Their head is small and they have a short and round face while their neck and body are elongated and narrow. The mountain lion is that their hind legs are longer than their front legs in which they utilize for running and jumping. The mountain lion has a long spinal column, which provides an increase lumbar flexation when they run. Adult mountain lions are a plain colored cat. Their color can vary from grey to dark brown to tawny and buff cinnamon red depending on the geographical location that they reside in. The tail is long, cylindrical with lots of hair. The muzzles are black located on the sides. Their upper lip, chin, and throat are whitish. The tail is the same color as body, except for the tip, which is either dark brown or black. Male mountain lions are usually larger......

Words: 710 - Pages: 3

Free Essay

The Big Bang Theory

...The Big Bang Theory - 2x01 - The Bad Fish Paradigm.HDTV.Real.Proper The Big Bang Theory - 2x01 - The Bad Fish Paradigm.HDTV.Proper The Big Bang Theory - 2x01 - The Bad Fish The Big Bang Theory - 2x01 - The Bad Fish Paradigm.720p The Big Bang Theory - 2x01 - The Bad Fish The Big Bang Theory - 2x02 - The Codpiece The Big Bang Theory - 2x02 - The Codpiece The Big Bang Theory - 2x02 - The Codpiece Topology.720p The Big Bang Theory - 2x03 - The Barbarian The Big Bang Theory - 2x03 - The Barbarian Sublimation.720p The Big Bang Theory - 2x03 - The Barbarian The Big Bang Theory - 2x04 - The Griffin The Big Bang Theory - 2x04 - The Griffin The Big Bang Theory - 2x04 - The Griffin The Big Bang Theory - 2x04 - The Griffin Equivalency.720p The Big Bang Theory - 2x04 - The Griffin Equivalency.720p HDTV.Repack The Big Bang Theory - 2x04 - The Griffin The Big Bang Theory - 2x05 - The Euclid The Big Bang Theory - 2x05 - The Euclid Alternative.720p The Big Bang Theory - 2x05 - The Euclid The Big......

Words: 942 - Pages: 4

Premium Essay

Big Bang

...Everything started with the big bang, one brief moment in time 14 billion years ago that contain the answers to our greatest questions about our past, our present, and our future. There are billions and billions galaxies in the world, we can’t even imagine what those numbers mean but 14 billion years ago, none of it existed until the big bang the origin of space and time. This is our world cities forest oceans people everything is made of matter created of the big bang. Every star, every planet, every drop of water. The big bang is the defining event of our universe and everything in it. The secrets of our past, our present and our future are in one moment in time. So was there before the bang, what banged and did it banged. We built machines the size of cities to simulate conditions when the universe was created and space telescope to peer deep into our past. “We are getting close to answering the old-age questions. Why are we here? Where did we come from? Does the universe in fact have a beginning or an end...? If we know the answer we know the mind of god” (A Brief History of Time 3). Since 1920 everything we know about universe has been turned upside down. Before that we thought our universe was static and eternal. Until 1919 scientist believed that the Milky Way (earth’s Galactic Home) contained the whole universe. . In that Era there was a lucky astronomer who had the privilege to work at the world’s largest and most advance telescope in” Mount Wilson......

Words: 1328 - Pages: 6

Free Essay

Jazz, there is a typical of Basie’s early riff style. There were at least five different riffs. You know, there was one riff of saxophones used behind the trombone solo. Another riff the trumpets used behind the saxophone solo. And another ensemble chorus, which consisted of about three different riffs: the saxophone section doing one, the trombones doing another, and the trumpets doing another one. The instrumentation is based on “head arrangements” where each section makes up their part based on what the other sections are playing. The Basie’s music is always intended for dancing and thus it makes sense that he has the best rhythm section, which bases on bass, drums and guitar in the song. The high- fidelity (hi-fi) song affects a lot of big bands. Finally until duration of the song (3.19 minute), people want to dance. -------------------------------------------- [ 1 ]. The 12-bar blues or blues changes are one of the most popular chord progressions in popular...

Words: 281 - Pages: 2

Free Essay

Phsc 210 Old Earth Article Review

...Geology and its Ramifications for Life in the 21st Century.” This article was written by Dr. Terry Mortenson in August of 2003. After reading this review, one will have an idea of what the article was about as well as its main points. One will also have an understanding of the author’s strong points and where the article could have been better. Finally the reader of this paper will understand my own opinion of this article. Brief Overview and Main Points This article was written to give the audience an idea of how people have different opinions of the age of the Earth. The article briefly describes several people including their background and their view on the age of the Earth. It gives several scientific views that range from “The Big Bang Theory” to “Darwinism.” This article then discusses how almost every opinion on the age of the Earth completely ignores and goes against what the “Holy Bible” teaches us. Article Strengths This article has many points in which one would consider them to be strong, valid, and well written. Doctor Mortenson, who is the author of this article, gives a clear view of how the opinions on the age of the Earth have changed with time. While discussing the changes of views he makes it not too short but not too long. The article is well organized with the scientific theories of each person mentioned being chronologically organized by the dates of their deaths. There were very few noticeable grammatical errors found when reviewing the article...

Words: 641 - Pages: 3

Premium Essay

Does God Exist

...Introduction God is the source of much doubt and controversy, of peace and of war. At this point in our human existence what was once certain and unquestionable has become the most questioned topic. The faithful, believing people have become unsure. I guess the question is either God exists or He doesn't. There really is no middle territory, and any attempt to remain neutral in relation to God's existence is automatically putting you in the category of unbelief. The age old question is far from being an irrelevant one, because if God does exist, then nothing else really matters; if He does not exist, then what does really matter at all. Until now I've never been put in a position where my faith was questioned. I found this title somewhere, I cannot remember where I saw it, but it describes me the best it can; as a recovering Catholic, I really am in no man’s land. Do I believe or not believe, that is the stand I have to take in this paper one way or another, yes or no, black or white. At that point this became more than a final paper. Can I, comfortably write a paper stating that God does not exist? After thorough personal inflection, I had my answer, and with much of my upbringing weighing down on me. I will try making my case for the existence of God. ("God." Merriam-Webster Online Dictionary. 2009. Merriam-Webster Online. 29 April 2009) What better place to start, than Simon Blackburn On Blackburn's projectivist view; after he sketched the outlines of his......

Words: 1960 - Pages: 8

Premium Essay

Kmart Is Back in the Game

...million back in 2008. Kmart also had a capital increase from 8.3% to 22.5%, under Russo’s management. How does the news item illustrate the topic assigned for your presentation? The topic is based on business-level strategy. The selected article is based on cost advantage which gives the company overall competitive advantage. Guy Russo promotes a volume-driven strategy to emphasis economies of scale. He did this through lowering prices and therefore high volume of products were sold. They worked on the value chain, in particular the supply network. They have affected the process technology and process design. Instead of getting products through three of four different hands they purchased it directly through Asian manufactures in big volumes. These big orders resulted in cost savings which translated in to lower prices. The company refocused their target market on mums and families, as research shows, that they spend more than any other customer group....

Words: 780 - Pages: 4

Premium Essay

Big Mac. Big Mess

...Big Mac Meal, Big Mess Jordan Jasnoch, Devyn Kennedy, Ashley Hoffer, Cheyenne Hanson The large, glowing “M” in the distance beckons me forward as I head into McDonalds, a strange land of food that smells of oil, grease, sweat, and meat. The clambering of people all around me blurs into one indistinguishable chorus of noise. I ignore this as I sit down in a cold, leathery cushion to enjoy my meal. I start as always with the Big Mac, a dripping monster that is barely kept together by the buns that house the contents. The sight strikes me as odd as it is nothing like was advertised, but instead is pathetic, wet, and seems to be like that of a sad old man awaiting death. With the first bite I notice immediately an explosion of flavors that offend me to no end, such as the bitter “secret sauce.” Towers of pickles add to this bitterness, while processed meat so horrid that it could only have come from a clinically depressed cow puts on a parade of disgust and disappointment in my mouth. Within moments, the nauseating smell of said “secret sauce” fills my nostrils. The world’s largest fast food chain hasn’t kept this sauce much of a secret. Consumers can easily find that it is made of straightforward ingredients such as store bought mayonnaise, pickle relish, onion powder, yellow mustard, white vinegar, garlic powder, and paprika. Certainly not the palate of kings, this repulsive sauce has the consistency of dog vomit and I am rather sickened as the vile substance drips down......

Words: 752 - Pages: 4