Free Essay

Big Five Personality Triats

In: Business and Management

Submitted By atiyabanu
Words 3041
Pages 13
Azad institute of management assignment submitted by:

Marketing management Maybelline


About Maybelline
From a small, family-owned business to the number one cosmetics company in America, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully.

Maybe she’s born with it. Maybe it’s Maybelline.
Maybelline is an American makeup brand sold worldwide and owned by the French cosmetics giant, L'Oréal.[1] Their slogan is Maybe she's born with it. Maybe it's Maybelline. [2]
The Maybelline Company was created by New York chemist T.L. Williams in 1915. Williams, in his early 30's noticed his younger sister applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it in his small laboratory and produced a product sold locally called Lash-Brow-Ine. The product was a local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L. Williams renamed it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary status in the field of cosmetics. In 1917 the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use" and Ultra Lash in the 1960s, which was the first mass-market automatic.[3]
In 1967, the company was sold by T.L. Williams to Plough, Inc. (now Schering-Plough) in Memphis, Tennessee. The entire cosmetic production facility was moved from Chicago to Memphis over one week-end. In 1975, the company moved its factory to Little Rock, Arkansas, where it is still located. In 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella. Maybelline Operational Headquarters remained in Memphis until being sold in 1996, when headquarters moved to New York City. The makeup factory moved to Brooklyn, New York, in 2000.[4]
Maybelline received a boost when the company hired Wonder Woman star Lynda Carter as the company's beauty fashion coordinator; she also appeared in several of its television and print advertisements. Josie Maran, Adriana Lima, Miranda Kerr, Sarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Siti Nurhaliza, Fasha Sandha, Sheetal Mallar, and Kristin Davis have endorsed Maybelline products. The current faces of Maybelline are Julia Stegner, Christy Turlington, Jessica White, Erin Wasson, Kemp Muhl, Emily DiDonato, Lisalla Montenegro, and Shu Pei.[5]
In 1991, the company adopted its current advertising slogan, "Maybe She's Born With It. Maybe It's Maybelline" tagline. The company was acquired by L'Oréal in 1996. Acquiring Maybelline gave L'Oreal access to mass markets in cosmetics.
Maybelline has released several new products, including 'Eye Studio' collection for eye products, 'Fit Me' collection for foundation/facial products, and new 'Color Sensational' shades for lips. Currently, Maybelline is the Official Makeup Sponsor of Mercedes-Benz Fashion Week.[6] Some more popular products are the simple 'Baby Lips', which are a tinted, moisturizing lip balm with SPF 20, or the "Dream Fresh BB Cream', which is a liquid foundation.
Complaints that Maybelline products are tested on animals are not wholly unfounded.[7][8] During 1989 L'Oreal ceased to test finished products prior to their launch on the market and has committed to developing alternative methods.[9] Although according to a 2010 report is required by law within a certain number of countries to continue with animal testing.[10] On this continuation the company states that there is a commitment of
|“ |working with the authorities in these countries and sharing knowledge about alternative testing |” |
| |methods. | |

|Maybelline LLC |
|Type |wholly owned subsidiary |
|Industry |Cosmetics |
|Founded |1915 |
|Founder(s) |Scott Byers |
|Headquarters |New York, United States |
|Area served |Worldwide |
|Key people |David Greenberg (President) |
|Products |Mascara, Eyeshadow, Make-Up |
|Parent |L'Oréal |
|Website | |

[pic] lipsticks[pic][pic][pic][pic][pic][pic][pic] Copyright
Copyright ©2013 L'Oréal USA, Inc. All trade marks registered.

All rights reserved. In accordance with laws governing literary and artistic property rights or other similar rights, the reproduction or redistribution of the elements that make up the Maybelline New York website, in whole or in part, is strictly prohibited.

All of the brands cited herein are registered trademarks.

Maybelline New York is happy to welcome you to its website. While Maybelline New York has endeavored to ensure the accuracy of the information accessed via the website, Maybelline New York does not guarantee or give any warranty as to the accuracy, timeliness or completeness of any information or material on the website, and declines all responsibility for technical inaccuracies or other errors. Maybelline New York declines all responsibility for any difficulties encountered in accessing the site or for any communication line failure.

Privacy policy

Maybelline New York has adopted this Privacy Statement in order to inform you of its policies with respect to information collected from this website. Your use of this website constitutes your acceptance of this Privacy Statement and your consent to the practices it describes.
Personally Identifiable Information
Personally Identifiable Information is any information that concerns you individually and would permit someone to contact you, for example, your name, address, telephone/fax number, social security number, email address or any information you submitted to that identifies you individually. will not collect any personally identifiable information about you unless you provide it. Therefore, if you do not want to obtain any personally identifiable information about you, do not submit it.

You can visit and browse the Maybelline New York website without revealing personally identifiable information about yourself. You may also choose to disclose personally identifiable information about yourself, which may be maintained as described below. may collect personally identifiable information about you from its website by methods such as the following:
Registration Forms - If you are offered the opportunity to enter a promotion, to become a registered user of the Maybelline New York website, or to opt-in to receive Maybelline New York information through another site, you must apply by filling out the registration form on the site. This form requires certain personally identifiable information that may include, without limitation, your name, email address, postal address, telephone number, areas of interest, product usage, and/or a unique individual password.
Transactions and Activity - If you become a registered user or if you conduct transactions through the Maybelline New York website, collects information about the transactions you engage in while on the website and your other activity on the site. This information may include, without limitation, areas of the website that you visit, transaction type, content that you view, download or submit, transaction amount, payment, shipping and billing information as well as the nature, quantity and price of the goods or services you exchange and the individuals or entities with whom you communicate or transact business.
Email and other voluntary communications - You may also choose to communicate with through email, via our website, by telephone, in writing, or though other means. We collect the information in these communications, and such information may be personally identifiable.
Information Use may use the personally identifiable information collected through its website primarily for such purposes as:
Helping to establish and verify the identity of users;
Opening, maintaining, administering and servicing users' accounts or memberships;
Processing, servicing or enforcing transactions and sending related communications;
Providing services and support to users;
Improving the website, including tailoring it to users' preferences;
Providing users with product or service updates, promotional notices and offers, and other information about Maybelline and its affiliates;
Responding to your questions inquiries, comments and instructions;
Maintaining the security and integrity of its systems; uses the anonymous browsing information collected automatically by its servers primarily to help it administer and improve its website. may also use aggregated anonymous information to provide information about its website to advertisers, potential business partners and other unaffiliated entities. Again, this information is not personally identifiable;
Disclosure of Information does not provide personally identifiable information to unaffiliated third parties for their use in marketing directly to you. Maybelline New York may use unaffiliated companies to help it maintain and operate its website or for other reasons related to the operation of its business, and those companies may receive your personally identifiable information for that purpose. Maybelline New York may also disclose personally identifiable information about you in connection with legal requirements, such as in response to an authorized subpoena, governmental request or investigation, or as otherwise permitted by law. Finally, as Maybelline New York's business develops, it may sell or buy corporate assets, and in such transactions customer information may be one of the transferred business assets. If Maybelline New York, its internet businesses, or substantially all of its assets, is acquired, customer information may be one of the assets transferred.
Children's Privacy
This website is directed toward and designed for use by persons aged 13 or older. will not approve applications of, or establish or maintain accounts or memberships for, any child whom knows to be under the age of 13. does not solicit or knowingly collect personally identifiable information from children under the age of 13. If nevertheless discovers that it has received personally identifiable information from an individual who indicates that he or she is, or whom Maybelline New York otherwise has reason to believe is, under the age of 13, will delete such information from its systems. Additionally, a child's parent or legal guardian may request that the child's information be corrected or deleted from's files. Please click here to send your request.
"Cookies" and Advertisers
The Maybelline New York website's server, or the servers of companies that are used to operate this site, may place a "cookie" on your computer in order to allow you to use the website and to personalize your experience.

A "cookie" is a small piece of data that can be sent by a web server to your computer, which then may be stored by your browser on your computer's hard drive. Cookies allow to recognize your computer while you are on its website and help customize your online experience and make it more convenient for you. Cookies are also useful in allowing more efficient log-in for users, tracking transaction histories and preserving information between sessions. The information collected from cookies may also be used to improve the functionality of the website.

The advertisers and/or other content providers that may appear on this website may also use cookies that are not sent by the Maybelline New York website. Such ads or content may contain cookies that help track and target the interests of users of this website in order to present "personalized" advertisements or other messages that the user might find interesting. Maybelline New York is not responsible for any such cookies.

Most web browser applications (such as Microsoft Internet Explorer and Netscape Navigator) have features that can notify you when you receive a cookie or prevent cookies from being sent. If you disable cookies, however, you may not be able to use certain personalized functions of this website.
External Links
The Maybelline New York website may contain links to other websites, including those of advertisers or third party content providers who offer downloads on Please be aware that Maybelline New York is not responsible for the privacy practices or the content of other websites. Websites that are accessible by hyperlinks from the Maybelline New York website may use cookies [link to "Cookies" section]. Maybelline New York encourages you to read the privacy statements provided by other websites before you provide personally identifiable information to them. maintains physical, electronic, and procedural safeguards to help guard personally identifiable information. If transactions are offered on the site, transaction information is transmitted to and from in encrypted form using industry-standard Secure Sockets Layer (SSL) connections to help protect such information from interception. restricts authorized access to your personal information to those persons who have a legitimate purpose to know that information to provide products or services to you and those persons you have authorized to have access to such information. Please be aware, however, that any email or other transmission you send through the internet cannot be completely protected against unauthorized interception.
In order to provide service to you, will send you communications related to your transactions, security or the administration of its website. From time to time, and its affiliates may also wish to send you other messages or updates about, its affiliates, or their promotions and other activities. If you do not wish to receive non-transaction/security related communications from and its affiliates, please send your request.
Data Quality/Access allows you to change, update, or delete the information you may provide in your optional registration form. If you would like to change, update, or delete your personal information, please click here to send your request.
Changes to this Privacy Policy reserves the right to modify or supplement this policy at any time. If a material change to the terms of this policy is made, will post a notice on its homepage and a link to the new policy.
These Terms of Use govern your conduct associated with the Customer Ratings and Review service offered by Maybelline New York (the "CRR Service"). To the extent of any conflict between Maybelline's Privacy Policy and these Terms of Use, these Terms of Use shall control with respect to the CRR Service.
By submitting any content to Maybelline, you represent and warrant that. you are the sole author and owner of the intellectual property rights thereto;all "moral rights" that you may have in such content have been voluntarily waived by you; all content that you post is accurate; you are at least 13 years old; use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
You further agree and warrant that you shall not submit any content: that is known by you to be false, inaccurate or misleading; that infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy; that violates any law, statute, ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination or false advertising); that is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation; for which you were compensated or granted any consideration by any third party;that includes any information that references other websites, addresses, email addresses, contact information or phone numbers; that contains any computer viruses, worms or other potentially damaging computer programs or files.
You agree to indemnify and hold Maybelline (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.
For any content that you submit, you grant Maybelline a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you.
All content that you submit may be used at Maybelline 's sole discretion. Maybelline reserves the right to change, condense or delete any content on Maybelline 's website that Maybelline deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use. Maybelline does not guarantee that you will have any recourse through Maybelline to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Maybelline reserves the right to remove or to refuse to post any submission for any reason. You acknowledge that you, not Maybelline, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Maybelline, its agents, subsidiaries, affiliates, partners or third party service providers and their respective directors, officers and employees.
By submitting your email address in connection with your rating and review, you agree that Maybelline and its third party service providers may use your email address to contact you about the status of your review and other administrative purposes.
Contacting Us
If you have questions about this privacy statement, the information practices of or your dealings with, please contact:
Maybelline New York
Consumer Affairs
P.O. Box 1010
Clark, NJ 07066



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