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Big Mac

In: Business and Management

Submitted By kallkan
Words 3321
Pages 14
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BIG MAC'S MCGLOBAL HR SECRETS
ListenSelect: HR Lessons in Operating Globally
McDonald's recipe for global success is translating its winning people and employment practices into many different cultural settings. Its way of careful planning is a lesson for every business.
It's no small potatoes. McDonald's International, that is. Cooking up its first international revenues m 1967 with restaurants in Canada and Puerto Rico, McDonald's now serves up a fast-food extravaganza ranging from soup to nuts (or nuggets, in this case) in 18,380 restaurants in 91 countries. Total revenue for 1995 was more than $10 billion, and total sales outside the United States contributed 54% to the firm's consolidated operating income for the year.
This is an organization that knows how to grow globally. Each day, more than 33 million people around the world are gobbling down McNuggets and Big Macs faster than you can say: "two all-beef patties special sauce lettuce cheese pickles onions on a sesame seed bun." And they're served by more than one million employees, with estimates that the number will double by the year 2000.
It's a company that reveres flexibility and sensitivity to local cultural mores. You may think that translates into flavoring the burgers a little differently from country to country, but the company's global astuteness is much more far-reaching and profound. For a business, in the minds of Americans, that's synonymous with all-beef hamburgers, McDonald's will open its first restaurant in India this year without any beef products at all. Vegiburgers, or burgers made with mutton or lamb, may take their place. And, as an organization that holds distinction for actively promoting diversity in the United States, it has a restaurant in Saudi Arabia with two dining rooms--one for men, the other for women and children....

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