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Big Pharma

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Big Pharma: More Drugs Equals More Money

Sarah Kutasi

Georgian Court University

Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the dangerous ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Being that I have worked in a pharmacy now for 5 years, this video has deeply impacted me and my way of thinking. Of course I see what I saw on this video every day, however I don’t think I realized how it doesn’t just affect Toms River, New Jersey, but rather the entire world. When patients come in with newspaper clippings on a certain drug, whether it be over the counter or prescription or when they simply say, “Oh I saw it on Dr. Oz” or “I saw it on a commercial” it often makes me wonder how gullible these people are. They need to realize the advertisements are made so that drug companies can make money and benefit from these pseudoscience medications. It makes me mad that hundreds of people come in throughout the day just looking for trouble when they are perfectly healthy. Another thing that frustrates m is when a doctor writes out a overly priced medication and tells the patient there is no substitutes or generics so they have to take the medication to feel better. They then come to us screaming that they can’t afford it and that’s when our pharmacist has to step in and explain that there really is something else they can take. It all about the rug companies

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