Free Essay

Big Skinny

In: Business and Management

Submitted By anggatra
Words 314
Pages 2
Facts
‘Big Skinny’ was launched successfully at street fair.
Solved five key problems people have with their wallets.
1. Size - Reduce Wallet size by 50 to 75%
2. Weight - Under an ounce
3. Card Pocket Size - Extra wide pocket
4. Slipperiness of the Interior - Lined with rubber coating which keep gravity.
5. Lack of Versatility - water resistant and tough enough even for machine wash.
Its price is only $20.
The costumers are happy with the product.
Try to achieving maximal growth with online marketing.

Problems
Choices of online marketing options:
1. Display Ads:
- Internet’s closest equivalent to booth at street fairs
- Internet users were conditioned against display ads for they are irrelevant and irritating most of the times.
- Sold on pay-per impression, rather than genuine clicks.
2. Algorithmic Search:
- No guarantee that the site would appear in response to particular search.
- The search engine retained wide discretion about changing the ranking methods.
3. Sponsored Search:
- Advertisers paid on per-click, when users clicked on the ads.
- Listings were sorted mainly on highest bids and click-through rates.
4. Social Media:
- They have their own fan base.
- Installed an AddThis website applet.
- Their fan can share Big Skinny’s site on by their own social media.
- Free of charge.
5. Interactive Content:
- Engage customers Kiril included several interactive components on its site.
- Big Skinny also organized essay contests for its fans.
- Only works for existing costumers.
6. Online Distributors:
- Established sales presence on 3 online portals: Amazon.com, Buy.com and eBAY.
- Monthly fee for the cost of £39.95 and sales commission from 7%-15%.
7. A/B Testing:
- Show different advertisements to different users to compare response rates.
- Used automated A/B testing to evaluate alternative sponsored search campaigns by submitting variety of ads to search engine.
8. Other Options: Affiliate marketing, e-mail marketing, coupon sites were also researched and considered.

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