...02/27/2014 Curled Metal Inc.- Engineered Products Division: Case Study Analysis Francesco Panazzolo Fall 2013-2014 Case Presentation Curled Metal Inc. (CMI) faced a pricing and channel marketing decision for metal pile cushions utilized during pile driving. CMI’s approach to metal pads has significant efficiency advantages over currently used pads available in the market. However, CMI has to take into account several barriers to entry into this market. The primary barrier is that most companies viewed role of pads as a necessary accessory or tangent item instead of viewing them as a potentially value adding or cost reducing part of pile driving. In order to penetrate the market, CMI has to alter the point of view of pile driving pads for the opinion leaders, engineering firms, and contractors involved in the decision process. There is several stakeholders to consider, first CMI that need a new successful product to the continued success of the company. The decisions regarding pile cushions could greatly increase the company’s revenues and profits. There are also several secondary stakeholders in the pile driving industry. Secondary stakeholders include pile hammer manufacturers, architectural consulting engineers, soil consultants, pile hammer distributing/renting companies, engineering/construction contractors, and independent pile driving contractors. The workers who drive piles are also stakeholders since the current pads may be hazardous to their health due to heat related...
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...self constantly drawn back to the subject of cheetahs. While it is becoming a hot topic for debate, it is important to remember that ‘what goes up must come down.’ It still has the power to shock the over 50, who are likely to form a major stronghold in the inevitable battle for hearts and minds. Relax, sit back and gasp as I display the rich tapestries of cheetahs. Social Factors Society begins and ends with cheetahs. When blues legend 'Bare Foot D' remarked 'awooooh eeee only my dawg understands me' [1] he could have been making a reference to cheetahs, but probably not. While the western world use a knife and fork, the Chinese use chopsticks. Of course cheetahs cleary plays a significant role amongst the developing middle classes. Primarily cheetahs builds trust among the people. Society is powered by peer pressure, one of the most powerful forces in the world. As long as peer pressure uses its power for good, cheetahs will have its place in society. Economic Factors Our world is driven by supply and demand. We will study the Custard-Not-Mustard model. For those of you unfamiliar with this model it is derived from the Three-Amigos model but with greater emphasis on the outlying gross national product. Inflation cheetahs Clearly the graphs demonstrates a strong correlation. Why is this? Of course inflation will eventually break free from the powerful influence of cheetahs, but not before we see a standardised commercial policy for all. Many analysts fear...
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...Running Head: Case Study #2 1 Case Study #2 pertaining to Mitsui Fudosan vs. County of Los Angeles. Leif Martinoff UCLA Extension Mitsui Fudosan vs. County of Los Angeles 2 Abstract Mitsui Fudosan enacted a redevelopment plan in Downtown Los Angeles in the Central Business district area. Given that for every 1 square foot of parcel land, up to 6 square feet could be built. Essentially this math dictates a 6 story building could be built. At the time, it was Mitsui’s understanding that they could exceed this level by transferring development rights (TDR’s) from other projects or other land owners. Mitsui Fudosan did just that to build bigger and ended up buying up to an additional 490,338 of square feet “rights” valued at $8,209,000. Mitsui Fudosan vs. County of Los Angeles 3 Introduction The subject property is located in the Downtown Los Angeles area known as the Central Business District. Mitsui Fudosan, a development company sought to expand the footprint of one of its projects by building up since it was limited to the parcel area. In order to exceed their allowable building footprint, Mitsui bought “air rights to build higher and more stories. These are legally called Transfer Development Rights also known as TDR’s. Mitsui Fudosan ended up spending more than eight million dollars for almost five hundred thousand square feet of additional building space. What evolved the following...
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...Discuss the errors in attribution Attribution= how people interpret and explain casual relationships in the world Attribution theory= ways in which people explain the behavior of others, or themselves with something else. Faulty assumptions, individuals attribute events. Situational= causality on external factor. Dispositional= causality on internal factor. Fundamental Attribution theory Tendency to over value dispositional factors, undermining situational explanations. Promotes understanding of common errors in explanation. Culturally biased and low in ecological validity. Jones and Harris (1967) Aim: investigate whether people would attribute behvaiors which people had a choice in disposition. Procedure: sample of university students read political student essays that were either pro or anti Fidel Castro. Told some writers freely chose be the pro or anti others were assigned determined by a coin toss. Participants asked to rate how pro/anti the attitudes of the writers were. Findings: participants believed writers freely chose= rated people who spoke in favor have a more positive attitude towards Castro (dispositional). Determined by coin toss= write in pro= more positive. Participants unable to see the influence of situational restraints placed upon writers could not refrain from dispositional belief even though participants were randomly assigned. Evaluation: lead to further research, all American sample, and question ecological validity. Suedfeld (2003) ...
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...Taylor Levesque Case Study #2 – Alternative Marketing April 27th, 2014 Professor Milbourne Coca – Cola Happiness Machine Description: In 2010 Coca Cola developed a plan to reinstate the message Coca – Cola has had for quite some time “Open Happiness”. For this campaign they wanted to extend their digital content. Coke executives and their marketing team came up with the Happiness machine. The idea behind the Happiness vending machine was to express a real organic experience. How they executed this was by Placing a normal coke machine on a college campus and making it seem genuine by having the machine wide open while it was being stocked. When a student paid for a coke the machine continues to hand out more of its product for free along with other awesome surprises. The element of surprise and happiness this stunt created a new emotional connection with the brand to the given audience. Target: The audience for the Coca Cola happiness machine was a college campus that was coke affiliated and had heavy foot traffic. St John’s University in New York was the surprise location. This Target audience is a more specific for the product and brands target audience. Since Coca Cola target audience is much generalized. Connecting to a heavy traffic target audience on a college campus allowed them to create a more personalized emotional connection to a certain group of people. Also, it allowed them to create the bigger buzz they were looking for on social media and digital...
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...revenues. I have drawn below a chart of two point to better understand the concept by highlighting the Pros and Cons |Pros |Cons | |Amazon.com provides a wide variety and for any shopper you wish |There is no specialization in their basic business start-up model| |to book un-related goods. |i.e. books & music | |Targets any online shopper |Targets only books & music shoppers | Mr Jerry Wind the professor from Wharton School of business didn’t look into the bigger picture that retailing in un-related product store can generate more revenue from a single buyer. An interested book reader may not only buy a book however he may also wish to purchase a cell-phone or a watch or sunglasses for use personal use, and amazon.com has it all in their departmental store. 2. General merchandise for affiliated businesses that operates their retail shop through amazon.com is a win-win business opportunity for the both parties. Whether its jr.com, target.com or tigerdirect.com are benefiting from displaying their services/product on a famously and well-known website (amazon.com) and in return the amazon.com on the other hand is benefiting by having a variety in products, lowered prices, and commission based...
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...INTRODUCTION TO MARKETING (MKT333) Case Study #5 Snap-on Tools began its business in Milwaukee, Wisconsin, in 1918. The original business sold an interchangeable socket wrench set directly to auto mechanics. Snap-on Wrench was incorporated in 1920. They intended to grow the business in a typical fashion by offering its wrenches in an indirect marketing channel through distributors. The distributors, at that time, were less than impressed with the product and Snap-on had difficulty getting its product into the hands of end-users. The founders developed a selling strategy that presented the tools directly to the mechanics with a demonstration and opportunity for the mechanics to try out the product. By 1927 the transition to direct selling-- “from factory-to-warehouse-to-you”—was completed. Although in the past 80 years the sales force dynamics have changed, the basic commitment to direct selling has remained the cornerstone of the Snap-on marketing strategy. In 1939, the Teamsters Union attempted to organize the branch sales force. In direct response, Snap-on introduced a new distribution method by selling territories to individual sales representatives (dealers) and having them carry product inventory in their vehicles for immediate delivery to the customer. The final step in the marketing evolution was establishing each independent dealer as a franchised owner carrying a rolling stock of Snap-on small hand tools. In an effort to increase volume, Snap-on started...
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...In this assignment I am going to talk about someone was diagnosed with type 2 diabetes in 2007, the effect their lifestyle has had on their condition and what exactly the healthcare provision is doing to help. I will be changing the names of all people and places in line with the NMC(2008) Code of Conduct. I am doing my report on a 47 year old female who i will be referring to as Mrs X, she received the diagnosis of type 2 diabetes 5 years ago. Mrs X is currently classed as obese, very rarely exercises, drinks excessive alcohol and smokes around 20-30 cigarettes a day, so was at a high risk of developing type 2 diabetes, also she was 42 at the time of diagnosis and studies show that ‘’type 2 diabetes occurs mainly in people over 40 “Nice (2008)”. When she was younger Mrs X exercised regularly, ate healthily, very rarely drank alcohol and before being diagnosed with type 2 diabetes never had any health problems. However after having children it became hard for Mrs X to make time to exercise and she also took to eating ready meals and fast food as it was quicker and easier. It is likely that her change in lifestyle gradually contributed towards developing type 2 diabetes. Recent statistics (NHS 2008) show that of all people aged 35 and over, classified as having a raised waist circumference, men were twice as likely and women four times as likely to have type 2 diabetes. Eating unhealthily and being inactive are contributory factors when it comes to diagnosing diabetes type...
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...is the increment of criminal arraignment in light of social networking; long range interpersonal communication makes new social associations. Understudies are improving in school, better personal satisfaction, online networking as a wellspring of work, yet the negatives are difficult to simply clear under a carpet. Understudies who are investing a lot of time on online networking destinations have lower scholastic evaluations, social networking is the reason for less eye to eye correspondence, social average locales in charge of the ascent in tormenting that has gone digital and the suicides from that new manifestation of harassing. Notwithstanding the way that more of us are investing time stuck to screens expansive and little, in its study, Social Isolation and New Technology, Pew found that the contacts and associations made by utilizing those instruments don't have a go at the cost of genuine connections. It likewise said that utilization of person to person communication locales, for...
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...by Hamdi Ulukaya, a Turkish immigrant. He purchased an 80,000 foot factory, partial funded by the small business administration. He then hired five employees who were just laid off from Kraft food. He hired a family friend, from Turkey, as a master yogurt maker. The seven then worked to make the perfect yogurt recipe for 18 months. The first “Greek Yogurt” was launched in 2007. Chobani started selling its yogurt to smaller stores in the New York area. In 2009, Chobani was signed on by BJ’s and Costco to sell their yogurt. The company has been growing every since. Today Chobani yogurt employs over 1,200 employees. Chobani uses the marketing model for selling their yogurt. They use no fancy models. They made up a recipe that consumer like. They went by consistency and taste for their yogurt. The containers are nothing fancy but it’s the product the people is interested in purchasing. The perfect recipe and the perfect 6 ounce size cups is what attract consumers. This year Chobani has come up with Chobani Champions. It is a smaller size and appeals to children. This is another marketing model. The cups are designed to attract the children and the flavors are what the children like. Running Header: CHOBANI YOGURT Chobani yogurt was a sponsor for the 2012 Olympics in London for the first time. According to Harris Interactive’s 2012 Harris Poll EquiTrend study, Chobani yogurt was rated one of the top yogurt brands. ...
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...Running head: Karl Knauz Motors Title: Karl Knauz Motors vs. Robert Becker Abstract Becker was terminated on June 22, 2010 for his Facebook postings back on June 14th. Two crucial issues in this case study are, was he fired because of both postings, the hot dog cart incident of the event and the Land Rover accident, or only for the posting of the Land Rover accident, and were these postings protected concerted activities. The end ruling will show that there is a fine line between appropriate and inappropriate online speech. Karl Knauz Motors V. Robert Becker With the recent boom of social media websites such as Facebook, Twitter, and Instagram, employers have grown concerned with protecting themselves from negative attention towards the company, while respecting their employees’ rights to communicate freely. The National Labor Relations Board has made up rulings that help serve companies in regards to what they can and cannot do when it comes to disciplining an employee for what has been said on a social media networking site. This brings me to the board’s first social media discipline and discharge decision on the case of Knauz BMW vs. Robert Becker. The NLRB had filed a complaint on behalf of Robert Becker against Karl Knauz BMW, after Becker was fired back on June 22, 2010 for his conduct on Facebook regarding an event and an accident that happened at the BMW dealership. A week before Becker was fired he posted comments and pictures of a sales event in which the...
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...list at least two facts that support each of the supporting arguments. Be sure to cite your source. Finally, determine how and what you are going to focus on for your debate by ranking the strength or importance of your arguments with 1 being the best or most important argument, and 10 being the weakest or least important argument. General arguments that support your stance on the problem or issue being debated“Proposition” | Two facts that support the argument | Rank of Argument Importance / Strength | Footprints have not been able to be disproven as credible evidence that Bigfoot does exist. | * Size of foot and distance between strides justifies that the footprint cannot be human. Footprints cannot be faked of staged due to size, (Big Foot And Yeti, ). * These footprints are bigger and are different shapes than any other animal on record, (Big Foot And Yeti, ). | 6 | Eyewitness sightings of the North American Bigfoot date back to the 1830’s. | * The fact that there are still eyewitness sightings for over 180 years, possible longer with better documentation, says that this creature or rumor of creature has not gone away. * The people who have reported sightings are credible people. | 8 | Samples of DNA: hair, blood, etc., of Bigfoot have been found. | * These samples do not show human DNA. If it is not human than what is it? * Oxford University is looking for any and all...
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...every day. It can be as simple as misplaced car keys to being in a life threatening accident. Regardless of the situation, when problems arise, it is not the problem, but rather how we act or react to what is happening to us. I have gotten comfortable with the expression, "It is what it is". The question then becomes, "Now what am I going to do about it?" You've undoubtedly heard the expression - when life gives you lemons, make lemonade. Not everyone understands that, and even fewer like it. In any case the lemons are coming; it is up to us to decide what we will do with them, and how we will choose to live our life as a result of them. I've come up with a few ways I deal with the lemons I know are coming my way: • I recognize that I am not the only one with problems:...
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...HATE CRIMES SHEMEKA COLLINS HATE CRIMES Hate crimes are not a new concept for society, because hate crimes have always been around. While the study of hate crimes and the laws that have been passed because of hate crimes is relatively new, hate crimes have always been around. Hate crimes were committed as far back as the 1800's and even back to The Civil War. Hate crimes are prevalent in society today just like they were in the past; because whether the crimes are aimed towards Muslims, the gay community, or any other minority group; they are fueled by something that every person has come into contact with- prejudice. Prejudice is defined as a preconceived thought or opinion about someone. While prejudice can be positive, in the concept of hate crimes they are negative feelings, thoughts, or opinions that are aimed towards a certain religious, ethnic, race, or even sexual orientation group. The typical definition of hate crime is that a crime has been committed by a majority member against a minority member simply because the victim was a minority. However, as of recent the definition has been expanded to allow for any crime committed by bias towards the victim's social group such as anti-gay or anti-lesbian. Hate crimes are an extreme, potential effect due to prejudice and discrimination towards someone based on ethnicity, religion, or sexual orientation....
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...prides itself in having the lowest of prices. At times they are willing to take a short term loss to get the lowest prices. High efficiency standards from vendors In order to have such high efficiency standards, Walmart has innovated and come up with new practices in tracking and requires its vendors to use radio transmitters to make tracking faster and easier. Diversity in products and offerings Walmart has many offerings than just goods. These consist of a wholesale club (Sam’s Club) neighborhood markets, a pharmacy section, automotive and optical. This allows Walmart to be a one stop shop Creating a culture of customer service Sam Walton sought to win customers over by creating a friendly culture of inclusion, by creating10 foot rule, talking to customers and stressing customer service. Also by creating a culture of employee competence Close location There are Walmart’s almost everywhere. The average person lives 15 miles from a Walmart. By being so close, Walmart becomes a habit and it is convenient. Sam Walton’s role is a role of a charismatic visionary who created strategies policies and assisted in creating the culture of the company while he was alive. Beyond its stated intentions, Walmart plans to expand across the world and become fully irreplaceable. It would not make sense Walmart already provides goods and services at its supercenters and neighborhood markets Walmart is positive for consumers due to their low prices. Furthermore consumers who...
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