...Planning and Positioning Jul 22 - Jul 28 / 13 points Tasks Complete the Learning Team Charter. Objectives/Competencies 2.1Identify the components of an effective marketing plan. 2.2Conduct a SWOT and competitive analysis. 2.3Apply the market research process in discovering and answering business questions. 2.4Apply a segmentation model to create a target market and develop a positioning statement. Learning Activities Required Reading Basic Marketing, Ch. 2 43 Reading Basic Marketing, Ch. 3 14 Reading Basic Marketing, Ch. 4 11 Reading Basic Marketing, Ch. 7 10 Reading Basic Marketing, Ch. 18 7 Discussion Favorite Brand Discussion 24 Discussion Product and Organization Selection and Approval 6 Discussion Research and Discussion 3 Video The Five Competitive Forces That Shape Strategy 1 Video Target: Inside the Bullseye 2 Video Positioning 11 Video Marketing Research and Segmentation 4 ERR Week 2 Electronic Reserve Readings Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation Due Jul 28, 11:59 PM /3 Presentation Marketing Mix Presentation Submitted /5 5 Paper Personal Branding Plan Paper Due Jul 28, 11:59 PM /5 Total Points /13 Course Progress 4.7 / 8 (58.75%) of points so far 100 points total All Assignments » Course Overview Jul 15 - Aug 18 This course develops an understanding of the complexities an organization faces in...
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...well-established and profitable buyer known as Nike Inc. Offered below is a brief summation about Nike Inc. detailing the history and success of the company. Adescription of the product Team Ahas invented is discussed. This paper will give a brief synopsis on the importance of marketing to Nike, as the organization’s awe-inspiring reputation thus far proves it to be a highly-regarded and profitable company to do business with. Included also is the approach to marketing research, which is used to improve the tactics and strategy within marketing for products in development. Team A performed a (SWOTT) analysis which identifiesstrengths, weaknesses, opportunities, threats, and trends that will affect the launch of our product. Organizational Overview Nike is known as one of the world’smost influential producers of athletic apparel, footwear, accessories, and equipment.The Nike symbol can be seen on the uniforms and shoes of some of the most popular athletes world-wide. The Nike Inc. mission statement claims “to bring inspiration and innovation to every athlete in the world, if you have a body, you are an athlete” (About Nike Inc., 2013, para. 1).In1950 two men Bill Bowerman and Phil Knight had a vision to ignite a revolution in athletic footwear (2013). Bill Bowerman was a well-known national coach in field and track at the University of Oregon, who searched continuously for ways to stretch the team’s competitive edge. Bowerman conducted many experiments with multiple track surfaces...
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...STRATEGIC CHOICE AND EVALUATION PAPER Strategic Choice and Evaluation Paper Strategic, Planning, and Implementation/STR-581 Instructor: Sidney Morse April 09, 2012 According to www.wellsfargo.com, “Wells Fargo and Company is a diversified financial services company that provides banking, insurance, investments, mortgages, consumer, and commercial financial services through more than 9,000 stores and 12, 211 ATMs and the Internet across the United States and Internationally. Wells Fargo is ranked fourth in assets and first in market value among their U.S competitors. The company’s vision is to satisfy all their customer’s financial needs and help them succeed financially (www.wellsfargo.com, 2012).” Strategic choices concern the “decisions about an organization’s future and the way in which it needs to respond to pressures and influences” (Farid, and Flynn, 2000). Strategic choice is a part of the strategic planning process that involves identifying and evaluating alternatives that leads to future opportunities. A good strategic choice has to be challenging enough to keep ahead of competitors but also achievable for the company (Farid, and Flynn, 2000). In this paper I will identify and evaluate my target firm Wells Fargo best strategic choices and alternatives the firm must consider to realize growth and opportunity. Value discipline Value discipline is an alternative approach to generic strategy. This alternative focus on delivering superior customer value...
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...page: (Malinowski, Miller & Gupta 1995) Block quotations A block quote is a longer quote. It consists of more than about 30 words when using the author-date (Harvard) system: It was stated that: If any similiar qualitative research is to be undertaken in the future, then stringent controls should be put in place to ensure such statistical anomalies do not occur through lack of methodological rigor, particularly through corruption of data inadequately stored and processes (Mullane 2006, p.66). The actual quote is in slightly smaller font and idented from the left hand margin to distinguish it from the surrounding text. In-text and reference list examples Books & eBooks Material Type In-Text Example Reference List Example Book: single author (Holt 1997) or Holt (1997) wrote that... Holt, DH 1997, Management principles and practices, Prentice-Hall, Sydney. Book: 2 or 3 authors (McCarthy, William & Pascale 1997) McCarthey, EJ, William, DP & Pascale, GQ 1997, Basic marketing, Irwin, Sydney. Book: more than 3 authors (Bond et al. 1996) Bond, WR, Smith, JT, Brown, KL & George, M 1996, Management of small firms, McGraw-Hill, Sydney. Book: no author (A history of Greece 1994) A history of Greece 1994, Irwin, Sydney. Book: editor (ed. Jones 1998) Jones, MD (ed.) 1998, Management in Australia, Academic Press, London....
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...of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation. Week 1 - Topic 1: Recognizing the Situation Objectives Recognize a situation, problem, issue, or opportunity that needs addressing. Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity. Identify ethical issues involved in business research. Describe the business research process. Materials Week One Student Guide Sample Examination to prepare for Final Examination EBOOK COLLECTION: Business Research Methods, Ch. 1 EBOOK COLLECTION: Business Research Methods, Ch. 2 EBOOK COLLECTION: Business Research Methods, Ch. 3 EBOOK COLLECTION: Business Research Methods, Ch. 4 ARTICLE: Week One Topic Searches Assessment Individual Assigment: Current Events in Business Research Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. Please see the instructor's syllabus for this week's assignments. Week 2 - Topic 1: The Purpose of Business Research Objectives State the...
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...Jesus Macias Coloton Byrne Consumer Behavior Term Paper November 10, 2013 For this research project we both picked our samples to be people who we previously knew. We decided to go with this approach because it was someone that we could see every day and have some background information on them to help explain the things they do on a day to day basis. We watched them for a period of 4 weeks to observe the purchases and the patterns of their lifestyles. For the sake of keeping our sample’s identities CJ’s sample will be referred to as Bob and Jesus’s will be referred to as John. Since we both knew Bob and John before starting this experiment we had some background knowledge of what kind of family they came from and why they do the things they do. Bob is 20 year old Caucasian male who is a member of the generation Y from Minnesota. He lives in a house that his parents bought. He doesn’t pay rent but lives with roommates who do. He is high school educated but pursuing further education and is attending college at SMSU. He also is a college athlete so most of his free time is taken up by that, so he doesn’t work during the school year. Bob would be classified in the middle class on his own but comes from a farming family who is well off and falls under the upper middles class. His lifestyle reflects that of his family’s because he was brought up living like that. Bob’s financial situation is secure because he can usually ask for assistance from his parents if he himself...
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...BALM111 BCD140 BSB203 PRINCIPLES OF BUSINESS MANAGEMENT CAT 1 BALM/NRB/5120/13 Dorothy Awuor Obura Submitted to: Mbiyu Muhugura 15TH February, 2014 1) Describe management in terms of its functions (5 marks) Ans. According to Mary Parker Follett, “Management is the art of getting things done through other people” (Medical and Urwick 1941). Below are various functions of Management 1. Planning: This is a managerial function that determines in advance what should be done. It involves looking for the future. It is the determination of what is to be done, how and where it is to be done, who is to do it and how the results are to be evaluated. 2. Organizing: This involves arranging the way/manner in which organizational structure is established, how authority, responsibilities and duties are given to the managerial team. 3. Directing/Leading: Once the structure has been established and staffing done, the next step in any organization is to move towards achieving the objectives of the organization. It’s a process whereby the management guides and influences the staff by arousing the desires in their minds to give their best to the organization. 4. Controlling: Through controlling, the manager has to ensure that everything is done in conformity with the plans adopted as well as the established principles. In controlling, the management must establish standards of performance, measure performance and compare it against...
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...plan. It doesn’t matter if one is making seven figures a year or living from paycheck to paycheck, if you want to control your money and not let your money control you, one’s best bet are to have some type of budgeting plan. Although some may think that budgeting is all about having restrictions on your spending and not be able to enjoy the finer things in life, the sole purpose of having a budget is to allow one to see where their money is actually going and the best way in which to allocate any funds saved. Also, for those who choose to construct a budget, usually save money that would have been otherwise been spent on unnecessary things; thus, making them able to become wealthier and save for better possessions in the long-term. This paper will detail how to create a budget, how budgeting can build your wealth, the main issues with budgeting, applying budgeting to former class activities, and the relevance of budgeting within the workplace. How to Create a Budget? The main reason of creating a budget is to help you keep your finances under control by keeping track of how much money you’re spending and where it goes. As one knows, the hardest part of creating a budget is actually sitting down and...
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...Transportation Research Part E 41 (2005) 531–550 www.elsevier.com/locate/tre Global supply chain design: A literature review and critique Mary J. Meixell a a,* , Vidyaranya B. Gargeya b,1 School of Management, Enterprise Hall, MSN 5F4, George Mason University, Fairfax, VA 22030-4444, United States b Information Systems and Operations Management Department, 479, Bryan Building, The University of North Carolina at Greensboro, Greensboro, NC 27402, United States Abstract In this paper, we review decision support models for the design of global supply chains, and assess the fit between the research literature in this area and the practical issues of global supply chain design. The classification scheme for this review is based on ongoing and emerging issues in global supply chain management and includes review dimensions for (1) decisions addressed in the model, (2) performance metrics, (3) the degree to which the model supports integrated decision processes, and (4) globalization considerations. We conclude that although most models resolve a difficult feature associated with globalization, few models address the practical global supply chain design problem in its entirety. We close the paper with recommendations for future research in global supply chain modeling that is both forward-looking and practically oriented. Ó 2005 Elsevier Ltd. All rights reserved. Keywords: Supply chain design; Globalization; Outsourcing; Supply chain integration; International sourcing ...
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...Transportation Research Part E 41 (2005) 531–550 www.elsevier.com/locate/tre Global supply chain design: A literature review and critique Mary J. Meixell a a,* , Vidyaranya B. Gargeya b,1 School of Management, Enterprise Hall, MSN 5F4, George Mason University, Fairfax, VA 22030-4444, United States b Information Systems and Operations Management Department, 479, Bryan Building, The University of North Carolina at Greensboro, Greensboro, NC 27402, United States Abstract In this paper, we review decision support models for the design of global supply chains, and assess the fit between the research literature in this area and the practical issues of global supply chain design. The classification scheme for this review is based on ongoing and emerging issues in global supply chain management and includes review dimensions for (1) decisions addressed in the model, (2) performance metrics, (3) the degree to which the model supports integrated decision processes, and (4) globalization considerations. We conclude that although most models resolve a difficult feature associated with globalization, few models address the practical global supply chain design problem in its entirety. We close the paper with recommendations for future research in global supply chain modeling that is both forward-looking and practically oriented. Ó 2005 Elsevier Ltd. All rights reserved. Keywords: Supply chain design; Globalization; Outsourcing; Supply chain integration; International sourcing ...
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...A "Reflection" Paper composed for Business Management Reflection Paper I am pleased to reflect on my experience this semester in Business Management 3510. I feel that it was a successful class which taught me a lot regarding how to function in a team and as an individual. Personally, I do not enjoy classes that don’t challenge me. I have always been one to persevere through difficult situations and challenge myself by undertaking complex tasks. If I am presented with a class that doesn’t meet my intellectual standards I have a habit of making things harder than they have to be in order to challenge myself. That’s why I was content in Business Management 3510, I found the team activities, fun, challenging, and stimulating. I will admit that the Business Simulation was far more entertaining to me than the Functional Presentation; however, I found each equally challenging. I believe my role in the functional presentation wasn’t as significant as the Simulation. I feel that there was groupthink (George & Jones, 2009, p. 171) occurring quite frequently. This was probably due to the fact that we presented at the end of the semester fresh off the coat-tails of the Simulation project. I made it a point to take on the role of a quasi-leader in the functional team, although everyone pulled their weight in the end. I made it a point to think outside of the proverbial box by taking the team away from the norm (George & Jones, 2009, p.53) of banking that...
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...Documentary Research in Communication Course Authour: Donald Gutstein Course Tutor Marker: Vincent Andrisani Policy document Research and Analysis Canada. Access to Information Review Task Force. (2002, June). Access to Information: Making it Work for Canadians. Page 2 Policy document Research and Analysis Canada. Access to Information Review Task Force. Overview: The decision to implement an Access to Information Act (ATIA) in Canada was a process initiated in the early 1970s and only in 1982 was a workable law established in this country. Through many years, the preliminary actions were taken by a few and only after the government officially decided to develop the law, was a real concerted effort expended on the Access To Information Act (ATIA). Heralded as an example to be followed, it has been many years since the law was amended to keep up with the times of the changing face of information access. As a result the Canadian act has languished for many years with a constant whittling away at the right to access culminating with the current outcry that the law must be made more workable. This is a brief search of the actions that have been taken and their results. Historical aspects of Access to Information in Canada: The existing Access to Information Act (ATIA) as passed by the Federal Parliament in 1982, and was enacted in1983 after years of attempts at implementation Page 3 of an information access bill by members...
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...Literature review “The Internet has changed how information is communicated and processed. People use the Internet for different purposes, including communicating with friends, researching and monitoring online stock prices, trading stock, paying bills, banking, and shopping. Growing numbers of consumers purchase goods and services, gather product information, or just to browse online”(Demangeot & Broderick, 2007). People today are indeed bombarded with technology. Most people cannot get through the day without their laptops or smart phones, especially for today’s youth. Since today's college students were raised in a technological age. “It is no surprise that internet usage among college respondents has seen a marked increase in recent years” (Budden et al, 2007). “Most college students surveyed enjoy shopping online” (Arnaudovska et al, 2010). Online shopping gradually appears in people’s lives, especially in college students’ life. “Online shopping is the process whereby consumers buy goods or services directly from a seller in real time over the Internet. Online shopping environments are, therefore, playing an increasing role in the relationship between marketers and their consumers” (Demangeot & Broderick, 2007). Therefore, internet is not only indeed playing an important role today, but also in the future. “In the city of the future, bricks-and-mortar retailers will be just as savvy as their online counterparts. In recent years, the convenience of purchasing...
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...CHI-SQUARE TEST - ANALYSIS OF CONTINGENCY TABLES David C. Howell University of Vermont The term ”chi-square” refers both to a statistical distribution and to a hypothesis testing procedure that produces a statistic that is approximately distributed as the chi-square distribution. In this entry the term is used in its second sense. PEARSON’S CHI-SQUARE The original chi-square test, often known as Pearson’s chi-square, dates from papers by Karl Pearson in the earlier 1900s. The test serves both as a ”goodnessof-fit” test, where the data are categorized along one dimension, and as a test for the more common ”contingency table”, in which categorization is across two or more dimensions. Voinov and Nikulin, this volume, discuss the controversy over the correct form for the goodness of fit test. This entry will focus on the lack of agreement about tests on contingency tables. In 2000 the Vermont State legislature approved a bill authorizing civil unions. The vote can be broken down by gender to produce the following table, with the expected frequencies given in parentheses. The expected frequencies are computed as Ri × Cj /N, where Ri and Cj represent row and column marginal totals and N is the grand total. Vote Women Men Total Yes 35 (28.83) 60 (66.17) 95 No 9 (15.17) 41 (34.83) 50 Total 44 101 145 The standard Pearson chi-square statistic is defined as χ2 = (Oij − Eij )2 (35 − 28.83)2 (41 − 34.83)2 = + ··· + = 5.50 Eij 28.83 34.83 where i and j index the rows and columns of...
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...BUSINESS NOVEMBER 23, 2010 The Just-in-Time Consumer By ELLEN BYRON Julia Robinson for The Wall Street Journal Rebecca Seabern in her destocked pantry. She is using groceries that she already has before buying more. Executives peddling wares from canned goods to cashmere say the shift in consumption habits is prompting them to change how they produce, package, price and deliver their goods. When the economy sank two years ago, Rebecca Seabern realized she could shrink her grocery bill just by eating into her crammed kitchen pantry. "I had eight boxes of lasagna in there and a year's worth of paper towels," says Ms. Seabern, a 31-year-old accountant and married mother of two in San Antonio. Today, Ms. Seabern still has her job, but her antipathy to hoarding hasn't changed. "I've stopped purchasing things just to have them on hand," she says, preferring to make bigger mortgage payments instead. The Great Depression replaced a spendthrift culture with a generation of frugal savers. The recent recession, too, has left in its wake a deeply changed shopper: the just-in-time consumer. Access thousands of business sources not available on the free web. Learn More For over two decades, Americans bought big, bought more and stocked up, confident that bulk shopping, often on credit, provided the best value for their money. But the long recession—with its high unemployment, plummeting home values and depleted savings accounts—altered the way many people think about the future...
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