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AMB200 Consumer Behaviour Portfolio

Purpose
The purpose of this assessment is for you to understand consumer behaviour by applying theories to your own behaviour. In this assessment, you will submit three (3) out of six (6) tutorial worksheets as part of a portfolio. You must submit worksheet 1 and then choose any two (2) from worksheet 2 to 6. The tutorial program has been designed to assist your learning and is directly linked to this assessment. You should aim to attend most of the tutorials if you seek a good mark.

Consumer Behaviour List
In the first tutorial, you will be select ONE consumer behaviour from the list below that you have done in the last three months. You will then complete worksheets in the tutorials of weeks 2 – 7 on that consumer behaviour. Once you have selected a behaviour you cannot change as your assessment requires to submit worksheets on the same behaviour.
List of Consumer Behaviours * Buying a PC/laptop/high-technology item * Booking/arranging/going on an overseas holiday * Selecting a university * Going to the movies * Choosing a restaurant for a special occasion * Evaluating and selecting a mobile phone plan * Choosing to do volunteer work * Buying a fashion item * Going to a concert * Changing a bad habit (smoking, reducing alcohol intake, getting fit, eating better)

Assignment structure and requirements
You must follow this structure, do not change the order of the content of the worksheets in any way as this may result in reduced marks. This assignment requires the use of first-person language. The total word count for the assignment is 1250 excluding tables, references.
Introduction ~ 250 words * State your consumer behaviour that you have selected as the basis for the portfolio. * Summarise the linkages between the theories in your three selected worksheets and how these explain your consumer behaviour. * Keep this section to 1 – 2 paragraphs
Worksheets ~ 850 words ( approx 285 words per worksheet) * Copy and paste the worksheets from AMB200 blackboard site into your assignment. You may format the content to be consistent with your font; colours etc. however do not move tables around, change headings or alter question numbers. Ensure that your tables do not go over the page. You may use 10 point single-space for the table content. * Provide visual evidence of anything related to the topic you have selected (screen capture a website, photograph, diagram, image, etc)

Worksheet 1 * Part A of each worksheet assesses your knowledge of a particular theory(ies) and as such does not require you to reference the content. Just use the information from the textbook and the lecture notes to assist you. Most of this content will be in tables and will not consume your word count. * Part B of each worksheet assesses your ability to translate consumer behaviour theory into practice. This section requires you to demonstrate insight into your own behaviour. You may use additional references in this section however there is no need to go beyond three references per worksheet. This section is where most of the word count for this worksheet will be used, be concise and articulate. Provide your response in 2 – 4 paragraphs and do not use dot-points or numbered lists.
Worksheet 2 (select any from tutorials 2 – 6) * Same format requirements as worksheet 1
Worksheet 3 (select any from tutorials 2 – 6) * Same format requirements as worksheet 1
Conclusion ~150 words * Summarise the theories you have used in this portfolio and the lessons that can learnt about your own behaviour. You may also want to connect/synthesis the relationship between the theories in your worksheets to explain your behaviour. * Keep this brief – 1 – 2 paragraphs

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