1. What are the key factors in determining if this a viable business opportunity for Josh, Hannah, and Matthew?

• Capabilities > their knowledge and experience
• Novel (new) > proprietary (ownership), or differentiating enough to create significant value to a customer
• Resources > financing and steady supply of raw materials and distributors, and talented individuals to serve as employees, advisors and partners to support the ventures growth
• Return > reasonable return on investment for three founders and investors in certain period of time
• Commitment > all share a passion for the business

2. What market drivers should they reach and be aware of?

• Suppliers
 Agricultural waste, seed oil, and used cooking grease serve as raw materials
 This is capability push – a material or technology that can serve in new application
 Regulatory need for an environmentally-friendly substitute to diesel fuel
 The consumer demand represents an opportunity pull
• Customers
 What kind of customers they need to reach on.
• Be aware with:
 Insufficient of feedstock
 Biodiesel can decreases horsepower (25% decrease in horsepower)
 Food shortage, biodiesel are made from animal and vegetable fat, more demand for these products and create food crisis in some countries

3. What are the flaws in the current business strategy?

• Not Defensible
 Intellectual Property is not defensible
 No relevant patents
 Low barrier to entry
• Model
 Business is difficult to manage as each member is independent business making its own decision and can leave business at any time
 Existing business can compete at any time

4. What type of financing should they use if they choose to go forward with this?

• Corporate venture capitalists
• Socially responsible institutions
• Federal grants (government)

5. What types of