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Bis/320 Week 5 Team Paper a+

In: Business and Management

Submitted By angeleyez1124
Words 2614
Pages 11
More Than a Good Book: Amazon.com
With technological advances and consumer convenience, the bookstore no longer remains only a brick and mortar store. Tangible books are becoming obsolete now that computers, tablets like the iPad, and e-readers have provided more ease and accessibility for the average individual. Bookstores have all tweaked their business plans to support the changes in demand and functionality. The reigning leader for more than just books, volume of sales, technology and ease of use is by far Amazon.com, Inc.
First incorporated in July of 1994 and selling its first book online a year later in July of 1995 Amazon.com, Inc., often called simply “Amazon”, was first started by its president and CEO, Jeff Bezos as an on-line bookseller (“Amazon” 2012). The mission of Amazon (2012) according to their Web site is “To be Earth's most customer-centric company where people can find and discover anything they want to buy online” (Company Facts).
Today Amazon sells much more than just books! The number one selling item for Amazon is their e-reader, the Amazon Kindle, along with, “digital products – Kindle, Kindle books and accessories” (secdatabase.com, 2012). First introduced in 2007 the Kindle now has many versions available in different sizes with many features. The Kindle has allowed Amazon to be technologically competitive by allowing the consumer to read multiple books on this small, sleek device. Now the Kindle Fire edition of the e-reader is even more advanced with games, social network access, data storage, and purchasing capabilities available.
Amazon has numerous departments beyond physical books and electronic media. Amazon currently has several departments to include apps, clothing and accessories, computers, furniture, grocery and gourmet food, jewelry, music, sports and outdoors and toys and games to name only a fraction.
Amazon...

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