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BISM Assignment-2011/12
Task 1 As a business analyst of University Coop Service, I have done the researches for the successful online business models. I found that E-bay, Amazon and Craigslist are the most successful and well-known online businesses in the E-commerce marketplaces from worldwide. E-bay is the one of the largest person to person marketplace with sites around the world and it also allows sellers to set up online storefronts. Amazon is the largest online retailer, one-third of its sales volume comes from third party sellers. Craigslist is the online community that has comprehensive classified sections which are different goods and services, employment listings or personal ads. We can know that why these three online businesses get the highest achievements in online marketplaces through the numbers of visitors that visit the website and the profitability of the online sellers earn. According to Ina and Steiner.D 2011, Amazon, E-bay and Craigslist became the top visited online marketplaces again in July 2011. Amazon sites came in place of number six with 97.1 million visitors for the month, E-bay came in place of number 13th with 72.6 million visitors and Craigslist came in place of 19th with 54.7 million visitors in U.S web activity. In facts, Amazon gets the highest marks in profitability among the marketplaces reviewed which is 6.09 marks, followed by Craigslist 5.65 marks and E-bay 4.83 marks. I found that there are some key features presented by Amazon site. Security and privacy of the data and online transactions between sellers and buyers are fully protected from fraud in Amazon. This feature is important because it built up the trustworthiness and reputation of Amazon. Amazon has put a number of technological protections in place to ensure that the transaction process is extremely safe and that customers' information is secure.

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