Premium Essay

Bit Problem & Analysis

In: Business and Management

Submitted By ab1450
Words 1691
Pages 7
1. Executive Summary The primary goal for the Brita products company is to obtain faucet mounted products’ retail market share by at least 10 % in 2 years as a niche product targeting younger people aged between 18 and 44 in western U.S. while maintaining the market share of pitcher products. The main impediment for this is that PUR, number 2 brand, already has owned 74% of total faucet mounts sales in market. The solution for this can be divided into 2. One is to launch innovated faucet-mounted products to earn the market, highly preoccupied with PUR and the other one is to redirect the market towards younger people for Brita pitchers.

2. Problem analysis
The most important goal is to obtain faucet mounted filter product’s market share by about 5% in the first year and increase market share by at least 10% in the second year by launching the faucet-mounts as a niche product targeting younger people(18-44), maintaining water purification market share from pitchers. Increasing market share is the primary goal over building brand equity or increasing profitability for several reasons. Firstly, in the consideration of market share, water purification market’s future looks bright as the safety of tap water is growing concern to U.S households. A 1999 survey found that 72% of all respondents seriously concerned about the quality of their households’ tap water and the number of people not caring about water quality is decreased from 47% in 1995 to 35% in 1999. Therefore, when it comes to market share of the Brita company, there is high possibility of increasing market share for the Brita which has 83% from pitcher sales and 75% of filter sales in 1998 and about 70% of the market share in industry. Secondly, to deal with the situation that PUR, the sole competitive number 2 brand, has already launched faucet mounted product and owned 74% of total faucet mounts sales...

Similar Documents

Free Essay

General Introductio

...NATIONAL UNIVERSITY OF RWANDA FACULTY OF APPLIED SCIENCES DEPARTMENT OF COMPUTER SCIENCE ACADEMIC YEAR 2011 Performance analysis of Encryption/Decryption algorithms using SimpleScalar By: MANIRIHO Malachie and NIZEYIMANA Jean-Paul Supervisor: Dr.-Ing. NIYONKURU Adronis Huye, 2011 CHAPTER ONE: GENERAL INTRODUCTION 1.1. BACKGROUND TO THE STUDY There are various security measures that can be imposed in order to secure the information stored. As more and more technologies evolve, an irresponsible person may try to find a way to excavate any loopholes within the system in order to penetrate into the heart of its weaknesses. This is due to the fact that human-made designs can also be broken by another human. Thus, over time security measures must constantly be reviewed and strengthened in order to combat hackers or culprits hot on the heels of system developers who are also using high technologies. One of the means to secure the data is to apply a secret code of encryption. By having it encrypted, the sender can pass the data to the receiver and only the receiver or authorized personnel can have access to the data provided they have been given a key by the sender to decrypt it in order for them to view the information. Thus, without having the right key, nobody is able to read the encrypted data received or stored. Even if hackers or unauthorized person managed to intercept or steal the data, it would be...

Words: 7475 - Pages: 30

Premium Essay

Ais Research Paper

...AIS Research Paper S1 Poly-Boats & Surfboards Inc. Wilmington University Table of Content List of Tables and Figures 3 Introduction 4 Benefits and Disadvantages 5-6 Holism vs. Reduction 7-8 System Development Life Cycle 8 Planning 9 Analysis 9 Design 10 Development 11 Testing 11 Implementation 11-12 Maintenance 12-13 Data Management – Data-back-up/Disaster Recovery 13-14 Impact of Implementation 14 Administrative procedures - human and process changes 15-18 Changes in organizational Policy 18-20 Training requirements 20 References 21-22 List of Figures Figure 1-A: Organizational Effectiveness 7 Figure 2-A: Design 9 Figure 3-A: Planning 9 Introduction The organization has been active for ten years and has five fulltime employees and is located in Rehoboth Beach, Delaware, near the outlet malls. They manufacture and sell lightweight boats, surfboards, and body boards in addition to a variety of accessory associated with the sports. The system used to manage the operation is three Dell OptiPlex computers on a wireless network. The Software used is Windows Office 10, specifically Microsoft Access, Excel and Word. The software provides an opportunity to maintain customer account data, address, as well as......

Words: 3743 - Pages: 15

Free Essay

The Company Management

...number______9538546______________________________________ Company selected ___________Sanofi / Genzyme_________________________________ Area/Issue Introduction and set-up Conclusion and overall answer to the question Development of the argument (including critical analysis of business model concept; understanding of the specific deal chosen) Comments Good, clear introduction Concise conclusion provides an overview of the deal – what about the Q ie the usefulness of the BM approach. A brief overview of some approaches to BM. You provide a clear statement about how you intend to use the concept. In practice, this gets a bit confused later as you don’t follow through in an entirely coherent way. Try to keep focused on the idea of the BM. You discuss Sanofi’s BM in various ways to explain basic principles and how things have been changing. What is a ‘more diversified and continuous’ BM (p.4) can you explain this a bit more to help introduce the Genzyme deal. You outline various explanations for the deal, include the specific problems of Sanofi – these points are very nicely developed. Generally very clearly written. Your analysis is precise and authoritative. Some useful charts. Figure 3 seems to be missing. You could look at Sanofi’s performance in a bit more detail eg growth rates, margins, shareholder returns ie what was happening to viability and credibility in the run up to the deal? Generally you have a good analytical style, incorporating evidence into your......

Words: 402 - Pages: 2

Free Essay

Performance Analyses of a Multi-Carrier Cdma Wireless Communication System with Channel Impairment

...based on the results found by ourselves. Materials of work found by other researcher are mentioned by reference. This thesis, neither in whole nor in part, has been previously submitted for any degree. __________ Signature of Supervisor _________ Signature of Author iii ACKNOWLEDGEMENTS By the grace of God we have completed our thesis. We would like to thank our supervisor Dr. Satya Prasad Majumder for giving us the opportunity to work under his supervision. He has always help us by giving suggestions, ideas, advice and support to solve all our problems and guided us to developed this thesis for last two semester. We also thankful to Apurba Saha, Supriyo Shafkat Ahmed, Nazmus Saquib and Rumana Rahman for their inspiration and kind cooperation. We have worked hard and gave our best. Hopefully, our work will appreciated by our supervisor and respected faculties. iv ABSTRACT Analysis of the Bit Error Rate (BER) will be carried out for a Multi Carrier CDMA wireless communication link considering the effect of channels limitations like fading, delay spread etc. Different schemes of MC-CDMA will be considered and performance result will be evaluated by numerical computations. Performance degradations due to above system impairments will be evaluated and optimum system design...

Words: 5839 - Pages: 24

Premium Essay

It- 3rd Year

...E-COMMERCE (TIT-501) UNIT I Introduction What is E-Commerce, Forces behind E-Commerce Industry Framework, Brief history of ECommerce, Inter Organizational E-Commerce Intra Organizational E-Commerce, and Consumer to Business Electronic Commerce, Architectural framework Network Infrastructure for E-Commerce Network Infrastructure for E-Commerce, Market forces behind I Way, Component of I way Access Equipment, Global Information Distribution Network, Broad band Telecommunication. UNIT-II Mobile Commerce Introduction to Mobile Commerce, Mobile Computing Application, Wireless Application Protocols, WAP Technology, Mobile Information Devices, Web Security Introduction to Web security, Firewalls & Transaction Security, Client Server Network, Emerging Client Server Security Threats, firewalls & Network Security. UNIT-III Encryption World Wide Web & Security, Encryption, Transaction security, Secret Key Encryption, Public Key Encryption, Virtual Private Network (VPM), Implementation Management Issues. UNIT - IV Electronic Payments Overview of Electronics payments, Digital Token based Electronics payment System, Smart Cards, Credit Card I Debit Card based EPS, Emerging financial Instruments, Home Banking, Online Banking. UNIT-V Net Commerce EDA, EDI Application in Business, Legal requirement in E -Commerce, Introduction to supply Chain Management, CRM, issues in Customer Relationship Management. References: 1. Greenstein and Feinman, “E-Commerce”, TMH 2. Ravi Kalakota, Andrew......

Words: 2913 - Pages: 12

Free Essay

Computer

...CONTENT Page No 1 2 3 4 5 6 7 8 9 10 Academic calendar Digital Communications Microprocessors and microcontrollers Digital Signal Processing Object Oriented Programming Through Java Managerial Economics And Financial Analysis Digital Signal Processing Lab Microprocessor & Microcontroller Lab Advanced English Communication Skills Lab Object Orient Programming Through Java Lab 2 3 48 85 129 186 217 219 222 224 ACADEMIC CALENDAR VIGNAN INSTITUTE OF TECHNOLOGY AND SCIENCE DEPARTMENT OF ELECTRONICS AND COMMUNICATION ENGINEERING DEPARTMENT ACADEMIC CALENDAR B. Tech Academic Year 2013 - 2014 - II - Semester S.No Event Date th 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Submission of abstracts of main project by IV years Faculty orientation program Commencement of Class work Spell for UNIT – I Instructions Fresher’s day Spell for UNIT – II Instructions Alumni meet VIGNAN TARANG Spell for Unit-III Instructions st nd Assignment -1/ Unit test-1 on I & II Units Submission of results & week students list to Dept Spell for Unit-IV Instructions University I-Mid-Exam- II & IV Year rd University I-Mid-Exam- III Year Spell for UNIT – V Instructions for II &IV years rd Spell for UNIT – V Instructions for III year LAB INTERNAL-1 Commencement of Special classes for Slow learners Spell for UNIT – VI Instructions for II &IV years rd Spell for UNIT – VI Instructions for III year Submission of Mini project title along with guide for III year Spell for......

Words: 28702 - Pages: 115

Free Essay

Keerthibiz

...PROJECT SCOPE STATEMENT Project Cost and Schedule Control PM592 Instructor: Prof. Anoop Grover Submitted by Keerthi Kadam Date: September 09, 2011 Keller Graduate School of Management BACKGROUND/ PROJECT DESCRIPTION The IT team has developed a problem solving website for people who can discuss problems and get a solution. The purpose of this website is- a platform for people who are seeking help and to those people who can help. People can use this website to post questions by choosing category from various lists that are available. Any individual who has a solution to a problem can reply to the question and get in touch with the problem seeker to resolve it. In addition, there is a “ask a professional” tab where a professional can answer questions. This website will not work as a forum where people can make multiple posts, instead it will work as a problem solving website. The website will work from community to global level. As this website will be a work in progress, there will be many enhancements that will be done from time to time. Therefore, we will also do a gap analysis which will determine where the project is and where the project will be after 5 years. PROJECT SCOPE STATEMENT PROJECT OBJECTIVE To make the website more appealing in terms of design, user-friendliness, and increase sign ups to 10,000 users and generate revenue of $100,000 within 6 months at a cost not to exceed $100,000 while using the......

Words: 460 - Pages: 2

Free Essay

Tempest

...Introduction 4 Brief History 4 TEMPEST Technologies 5 Electromagnetic Analysis Attacks 5 Simple and Differential Power Analysis 6 Higher-order DPA attack 10 Other Technologies 11 TEMPEST Companies 12 Regulatory Issues Surrounding TEMPEST 12 Future Trends 14 Countermeasures 15 Global Implications for the TEMPEST 16 Conclusion 17 References 19 Abstract TEMPEST is a standard for evaluating and testing an electronic device before being released into the market. The term, christened by the US government, has been synonymous with the unintentional emissions of electrical and electromagnetic energy from a cryptographic device. TEMPEST dates back to the late 19th century when the telephone was invented and during the First World War when “crosstalk”, conversation through single-wire cables of the telegraph, was exploited by spies to reveal the intelligence of the enemy. In particular, what is being tested is the resistivity of the device component and cryptographic system against cryptanalysis. In other words, the TEMPEST evaluation tests the sensitivity of the device component toward power and electromagnetic analysis attacks. The possibility that someone can intercept and interpret those electromagnetic radiations to reconstruct the exact information poses a serious security issue because it jeopardizes confidentiality and secrecy. An attacker usually employs statistical analysis, signal processing, and artificial intelligence techniques to decipher......

Words: 4781 - Pages: 20

Free Essay

Netw202 Week 5

...answers in the template below the questions. Remove any graphics or explanations so that your deliverable has questions and your answers only. If you do not use the iLab template and complete the header, you will receive a 2-point deduction on your grade for this assignment. Your Name NETW202, Professor’s Name Current Date iLab #5 Section I: Skillsoft iLabs Lab Grading Rubric Category | Points | Description | Section 1Converting Decimal to Binary and Binary to Decimal— 9 points total * Task 1 * Task 2 * Task 3 * Summary Paragraph | 4 113 | Perform the indicated conversions and post the required problems to your answer sheet.In your own words, summarize what you have learned from this iLab. | Section 2Classifying Network Addressing Lab—14 points total * Task 1 * Task 2 * Task 3 * Task 4 * Problem 1 * Problem 2 * Summary paragraph | 1.21.26.61.81.23 |...

Words: 1158 - Pages: 5

Free Essay

Computerized Inventory System

...Plan A. Problem Description 1. Problem Description 2. Anticipated Business Benefits 3. System Capabilities B. Project Schedule 1. Work Breakdown Structure 2. Project Evaluation and Review Techniques C. Project Feasibility 1. Economic Feasibility 2. Technological Feasibility 3. Operational Feasibility 4. Cultural/Political/Organizational Feasibility Chapter III: System Analysis A. Information Gathering Tools and Techniques 1. Questionnaire 2. Interview Guide 3. System Documentation B. Hardware Requirement 1. Event Table 2. Class Diagram 3. Use Case Diagram 4. Use Case Description Chapter IV: System Design A. System Design Model 1. Screen Layout 2. DFD (Data Flow Diagram) 3. ERD (Entity Relationship Diagram) 4. Database Design 5. Table Relationship Diagram 6. Data Dictionary Chapter V: Conclusion and Recommendation A. Conclusion B. Recommendation C. Curriculum Vital CHAPTER I University Background HISTORY OF SHEPHERD GRACE SCHOOL SGS-Shepherd’s Grace School, Inc. is a Catholic School and is open to all religion. It respects personal preferences and values. It was May 2, 2009 when our arrangement to take over the operation of a private school was confirmed and finalized. Dr. Elizabeth K. Buyayo, the other owner, suggested that we register the school with the Securities and Exchange Commission. The former school, which was closed due to problems......

Words: 3231 - Pages: 13

Premium Essay

Nike Fuelband Market Study

...Nike Fuelband Bracelet and its market shares in Moscow Region Table of content Executive summary………………………………………………….....................................3 Introduction & Methodology…………………………………......................................5 Part 1. Situational analysis (analysis of secondary data)………………………........7 Part 2. Qualitative data analysis.………………………………..................................12 Part 3. Analysis of the survey (experiments)................................................16 Conclusions on Data Analysis........................................................................16 Part 3. Recommendations.............................................................................16 Bibliography..................................................................................................17 Appendices....................................................................................................18 Executive summary         The topic of this marketing research is to highlight how can a company such as Nike can improve its market share on a specific product. Thus during this research, we need to have a look on the customer point of view regarding the product and its facilities. The product at stake for this research is the Nike Fuelband Bracelet. This is a sport bracelet that people put on their wrist and it measure during sport activities and everyday life, the footsteps and the calories used during the day. In fact, it is a......

Words: 3065 - Pages: 13

Free Essay

Ieee

...IEEE JOURNAL ON SELECTED AREAS IN COMMUNICATIONS, VOL. 18, NO. 3, MARCH 2000 535 Performance Analysis of the IEEE 802.11 Distributed Coordination Function Giuseppe Bianchi Abstract—Recently, the IEEE has standardized the 802.11 protocol for Wireless Local Area Networks. The primary medium access control (MAC) technique of 802.11 is called distributed coordination function (DCF). DCF is a carrier sense multiple access with collision avoidance (CSMA/CA) scheme with binary slotted exponential backoff. This paper provides a simple, but nevertheless extremely accurate, analytical model to compute the 802.11 DCF throughput, in the assumption of finite number of terminals and ideal channel conditions. The proposed analysis applies to both the packet transmission schemes employed by DCF, namely, the basic access and the RTS/CTS access mechanisms. In addition, it also applies to a combination of the two schemes, in which packets longer than a given threshold are transmitted according to the RTS/CTS mechanism. By means of the proposed model, in this paper we provide an extensive throughput performance evaluation of both access mechanisms of the 802.11 protocol. Index Terms—802.11, collision avoidance, CSMA, performance evaluation. I. INTRODUCTION N recent years, much interest has been involved in the design of wireless networks for local area communication [1], [2]. Study group 802.11 was formed under IEEE Project 802 to recommend an international standard for Wireless Local...

Words: 8526 - Pages: 35

Free Essay

Summer Intern

...MAHESH Department of Management BITS, Pilani on 26th October 2012 Submitted By : Group 5 Harshit Shukla Nischal Sarin Paresh Sarjani Sanya Nauharia Venkat Naveen Zaid Bin Ahsan ACKNOWLEDGEMENT We wish to express our sincere gratitude to PROF.JAYSHREE MAHESH of Department ofManagement, BITS Pilani, for providing us an opportunity to do project on “Survey on Relevance of Summer Internship in MBA Curriculum”. We sincerely thank you for the constant encouragement and guidance in carrying out this project work. This project bears an imprint of views and opinions of fellow colleagues and other people. We wish to express gratitude to all of them for actively participating in our survey. We are grateful to our college for providing infrastructure and internet facilities due to which we were able to complete this project on time. Last but not least, we wish to avail this opportunity to express a sense of gratitude and love to our friends and our beloved parents for their manual support, strength, help and for everything. Place:Pilani Date: 26th October 2012 CONTENTS * List of Illustrations/Figures * Abstract * Introduction 1. Questionnaire 2.1. Current Curriculum 2.2. Research Techniques and Survey Methods 2.3. Survey Screenshots 2. Observation and Analysis 3.4. Responses from Inexperienced candidates 3.5. Responses from Experienced Candidates 3.6. Analysis based on Responses 3.......

Words: 1449 - Pages: 6

Free Essay

Hostel

...UCCC2063 Analysis Algorithm Assignment Lecturer / Tutor : Mr. Wong Chee Siang Course: CS Name | ID | Cheng Shong Wei | 1103771 | Er Siang Chiang | 1203122 | Ng Yuan Wen | 1201733 | Question 1 : Fibonacci a. Iterative Fibonacci 1. Code: #include <iostream> #include <time.h> using namespace std; int main() { //loop until 80th Fibonacci long long count =10; while (count<=10000000000) { //variables time_t start,end; unsigned long long a = 1, b = 1; //prompt start = clock(); //start timer for(unsigned long long n = 3; n <= count; ++n) //calculated by iterative { unsigned long long fib = a + b; a = b; b = fib; if (n==count) cout<<"Fibonacci Number: "<<fib<<endl; } //end timer show Runtime end=clock(); double diff ((double)(end - start)); double time = diff / CLOCKS_PER_SEC; cout<<"Runtime ("<< count <<"th) : "<< time <<" seconds"<<endl; cout<<"------------------------------------------------------"<<endl; count = count *10; } system ("pause"); return 0; } 2. Analysis: n=3count1=count-3+1 T(n) =count-2 =O(count) =O(n) 3. Table n-th Fibonacci no. | Time 1(sec) | Time 2(sec) | Time 3(sec) | Average(sec) | 10 | 0.001 | 0.001 | 0.001 | 0.001 | 100 | 0.001 | 0.001 | 0.001 | 0.001 | 1’000 | 0.002 | 0.001 | 0.001 | 0.0013 | 10’000 | 0.003 | 0.002 | 0.001 | 0.0020 | 100’000 |...

Words: 4123 - Pages: 17

Free Essay

Attacks

...Ransomware Discuss the threat When infected restricts you to access to a computer system. This will become more refined in its targets and methods. Experts predict that the variants of ransomware that hurt the security software that are installed within a computer may particularly target the endpoints which sign up with cloud-based storage solutions like Google Drive, Dropbox, OneDrive and many more. On detecting the endpoint, ransomware will exploit the stored personal credentials of the logged-in user and will even infect the cloud storage that is backed up. McAfee has warned that ransomware attackers will try out as many ways possible to shell out ransom payments from their victims. Degree of damage The most advanced and most damaging ransomware in the wild at the moment, specifically targeting U.S. businesses and individuals. It's a $70 million per year criminal enterprise. Its magnitude is now confirmed by law enforcement. Some quick math shows $18,145 in costs per victim, caused by network mitigation, network countermeasures, loss of productivity, legal fees, IT services, and/or the purchase of credit monitoring services for employees or customers. As you can see, the total costs of a ransomware infection goes well above just the ransom fee itself, which is usually around $500 but can go up to $10,000. What it attacked Ransomware is a type of malware that infects a computer and restricts a user’s access to the infected computer. This type of......

Words: 2057 - Pages: 9