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Unit Number: 2
Unit Name: Business Skills for E-commerce
Student’s Name: Kiran Balraj
Learner’s Edexcel number: GD62728
Lecturer Name: Keisha Winter
School: School Of Business and Computer Science Ltd

Table of contents
Contents
Cover Page 1 Table of contents 2 Market Potential for E-Commerce 4 Payment Systems, Security and Legislation. 7

Market Potential for E-Commerce

a) 1. Competitor’s marketing strategies

The way in which competitors conduct their marketing can provide pacesetters with insight on how to improve or differ from them. For example if they are using pay-per-click advertising methods on their e-commerce site then you can assume they are doing well enough to sustain this method of advertising, but they may be missing an active affiliate program which is where you reward a visitor or consumer who refer a sale to your website. Pacesetter can then implement this method making them unique and attracting more visitor and potential customers.

2. Competitor’s promotional forms What can you learn from their advertising methods, are there any new channels to promote your products? 3. Competitor’s customer base

What do the customers see as an advantage to purchasing there and what do they see as a weakness and strength of the competitor

There might be a group of customers being ignored by competitors that could be targeted profitably. Knowing your competitors' strengths will help you identify gaps in your offer. Knowing their weaknesses will help you identify gaps in theirs, and could highlight needs in the market that are not currently being met.
Retaining existing customers are cheaper than getting new customers. Have any large amount of pacesetter’s customers been lost to competitors, if so they will want to regain the lost customers. Businesses are

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