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Blue Ocean Strategy Paper
Roberta Willis
Marketing/ MKT 421
Nick Okoro
July 28, 2014

Today’s society is among one that is very competitive, and always trying to discover ways to beat out competition. This is typically done by advertising their products by celebrities so the consumers are more likely to buy. Due to the way products are promoted and advertised, it makes it harder for the consumer to make a decision on what to buy.
Competing in over-crowded industries is not way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space (Kim,W.,Mauborgne,R. 2004). Ten years ago A Harvard business article was written Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne in 2005 a book was published which sold about 3.5 million copies around the world. The real opportunity is to create blue oceans of uncontested market space (Kim,W.,Mauborgne,R. 2004).
The strategy behind the blue ocean is to create uncontested market space, make competition irrelevant and create and capture new demand (Kim,W.,Mauborgne,R. 2004). The book focuses not only n trying to beat your competition, but trying to focus on making competition irrelevant. This can be done by producing more value for the consumers which will allow you to move into other markets. When abiding by the blue ocean strategy there is hardly any competition to face. This makes it easy for the company and the consumers.
In January 2010, the iPad was introduced to the world to make browsing the web easier and more convenient while having the ability to play games and read books. When the iPad sales began to surpass others manufacturer’s tried their best to produce devices that would sell as well as the iPad. Samsung was the only threat to Apple when it came to the production of these wireless tablets.
Before the iPad was released there was no competition which helped the...

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