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Blackberry Organisational Change

In: Business and Management

Submitted By adiesugiarto
Words 4299
Pages 18
14
BlackBerry: The Long Journey of Missteps, Failure, and Change For Better.
The self-reflective analysis of BlackBerry Limited’s change management
Written by: Josephine Carolina Andjaya (3169628)
Tutorial: A2 ; Tutor name: Dr. Huong Ha

Executive Summary (Abstract)
Nowadays, dynamism and complexity of company’s surrounding environments have pushed the company to change. To survive, companies started to compare, analyze gaps between current company position and desired state, and search for ‘best change practices’ to solve the puzzle. In the name of old glory and freedom from financial crisis, the tangled-clueless BlackBerry Limited has gone through critical situation since 2011 until deciding to kick-out Thorsten Heins and replaced him with John Chen as their new CEO in November 2013 to act as change agent transforming the company. With expertise, suitable leadership style, creative mind and teamwork, in less than a year, John Chen has proven satisfying outcomes and closed to “profitable state” that invite global citizens’ curiosity. This report highlights the 3 changes John Chen has done such as: leadership change, change in business structure, and change in business strategies, compared to ex-CEO Thorsten Heins’ change management; Overcoming the resistance of changes which is the pessimistic organization culture is also one of Chen’s achievement. The Action Research Model becomes platform of change application stages (institutionalization), changes must be preceded by research and planning should be conducted together (participative decision making) without abandoning evaluation of employees’ satisfaction and goals measurement. Regardless the success, there are still rooms for improvement such as BlackBerry should take care the employees better to build in innovative culture and should being proactive bewaring change in trends, external environments,...

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