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Blackberry Swot Analysis

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Strengths:
1. One the most secure phone in the market.
Blackberry is known for their highly secure phone environment. The company have provide the phone with secure encrypted network that provide the communication between phones without being stealing the information. Nowadays, people started to use their phone to replace desktop and tablet, and also make payment via their phone. This make the hacker to easily stealing the information from the user. Blackberry has this function as it main competitive advantage against other phone operate system in the market. This function has become an attractive feature for corporates and governments. This is the reason why every US’s president use Blackberry.
2. Strong Focus on narrow customer segment:
Most phone company in the market are aiming at customer from every segment. For example, Samsung has many phone series like S series, A series, E series, etc. Each phone series is aiming at each segment. However, Blackberry tries to narrow its customer segment to governments and corporates. This make their company more focused on the customer so it can satisfying their customer need. This helps Blackberry gain more advantage than other competitive.
Weaknesses:
1. Blackberry brand is not as well-known as before:
Before Apple joined in the smartphone market, or Samsung’s galaxy became well-known, Blackberry is consider as the top brand for smartphone. However, since Apple launched IPhone, and Samsung started to launch it first Android phone, Blackberry have lose it position in the market. The reason for this because of customer want to use the phone that has touch screen function instead of using the keyboard like before. This has made Blackberry’s profit going downed. Also when IPhone come out, Apple have launched successful marketing strategy. With this it make Blackberry’s brand reputation going down a lot, and also it

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