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MASTER OF BUSINESS ADMINISTRATION

INTERNATIONAL BUSINESS

Case Study 2 :
Blackberry in International Markets: Balancing Business Interests and Host Nations’ Security Concerns

MUHAMMAD FAIZAL RUSLAN
62361214009
Module 2

Question 1

Research in Motion (RIM), the maker of the Blackberry smartphone enjoys huge success in its US, UK and Canada market. Strong encryption built into the design of the Blackberry system that guaranteed customer privacy has been its forte and main strength among business entities and government agencies in the UK, US and Canada. However, despite the strong security unmatched by rivals such as Apple Inc, Google Inc and Nokia Corp, controversies surrounding its security soon emerge prominently from its Asia and Middle East market.

The main reason for this can be related to the number of terrorist attack on that region. Due to the strong security of Blackberry system, it provides a perfect communication medium for terrorists or any parties with malicious intent to communicate, plan and execute their ploy without fear of the their emails, text messages or phone calls being tapped by the government or intelligence body. Thus, due to a number of terrorist attack that was investigated to be planned via Blackberry (due to Blackberry being found in the possession of the terrorist), it is a legitimate concern regarding to Blackberry’s security system from the governments of the region.

Second reason as to why the Western countries where Blackberry has large customer base such as US, UK and Canada doesn’t seem to care much about the security concern of Blackberry system is due to their technical and technological superiority over their counterparts in Middle East or Asia region. They have advanced technology to intercept communications and they have agencies that actively performing espionage all over the world. Hence, it was no

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