...noted that various countries were involved in the Blackberry controversy. Frustration arose for countries like India, Saudi Arabia, United Arab Emirates (UAE) and Indonesia as the government considered the phone and system to be a national security threat due to strong encryption of the Blackberry system that guaranteed customers privacy. Local governments had difficulty to intercept or monitor conversations (regarding illegal or terrorists activities), as the information did not pass through domestic servers. The case study points out that the UAE had intentions to ban Blackberry in 2010 following arrests of several youths that organized a peaceful protest using Blackberry Messenger. It was believed that the attackers of Mahmoud al-Mabhouh, senior leader of Hamas (Palestinian militant group), in Dubai, is allegedly a team of Israeli intelligence agency in 2010 communicated securely on their Blackberry phones. The regulators in UAE argued that some features operated by Blackberry fell outside the country’s laws, therefore causing judicial, social and national security concerns. This overshadowed the initial considerations of the freedom protection of the population. Saudi Arabia intentions to ban the Blackberry arose as government claimed that the Blackberry services did not meet the regulatory requirements and posed a national security threat. The country, which is RIM’s biggest Middle East market, also believed that the Blackberry is influencing the youths negatively, challenging...
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...Research in Motion/ Blackberry BlackBerry Limited, formerly known as Research In Motion Limited (RIM) is a Canadian telecommunication and wireless equipment company best known as the developer of the BlackBerry brand of smartphones and tablets.(Wikipedia) A global leader in wireless innovation, Blackberry revolutionized the mobile industry when it was introduced in 1999.They are designed to fit into a large pocket or clip into a belt holster, and most have some type of built-in QWERTY keypad. Modern BlackBerries are considered to be both smartphones and personal digital assistants; they have Internet connectivity, web browsing, e-mail, an address book, a calendar, a day planner, an alarm clock, games, text messaging, and mobile phone service. Options on some models include a trackball, Wi-Fi, Bluetooth connectivity, speakers, GPS, a digital camera, and functionality as a media player. Business community and the retail consumer market are the popular target markets of the Blackberry. In business, a BlackBerry allows employees that are out of the office or even off-site to stay in contact with the rest of the company. An executive traveling to an out-of-state business meeting would be able to receive electronic documents and communicate with the rest of his/her staff through the use of a BlackBerry or similar PDA; a warehouse worker would be able to receive text messages telling him/her which boxes to pull from storage, and could even access maps showing the correct locations...
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...BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion (RIM) since 1999.[2][3] BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more. They are primarily known for their ability to send and receive (push) email and instant messages while maintaining a high level of security through on-device message encryption. BlackBerry devices support a large variety of instant messaging features, including BlackBerry Messenger. BlackBerry accounts for 3% of mobile device sales worldwide in 2011, making its manufacturer RIM the sixth most popular device maker (25% of mobile device sales are smartphones).[4] The consumer BlackBerry Internet Service is available in 91 countries worldwide on over 500 mobile service operators using various mobile technologies.[5] As of October 2011, there were seventy million subscribers worldwide to BlackBerry.[6] At present the Caribbean and Latin America, have the highest penetrations of BlackBerry smartphones worldwide – with up to about 45 per cent in the region having a RIM device.[7] Modern GSM-based BlackBerry handhelds incorporate an ARM 7, 9 or ARM 11 processor,[8] while older BlackBerry 950 and 957 handhelds used Intel 80386 processors. The latest BlackBerry models called "Torch" (Torch 9850/9860, Torch 9810, and Bold 9900/9930) have a 1.2 GHz MSM8255 Snapdragon Processor, 768...
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...Research in Motion and Blackberry Word count (to nearest 100) MKT 201 : 11 am section. Instructor: Professor Deepak Outline Company Overview and Project Focus Research in Motion (RIM) is one of Canada’s companies that are declared in its US official website to be “a global leader in wireless innovation, [that] revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999” (“Research In Motion”, n.d.). The BlackBerry product line includes the BlackBerry Playbook tablet, BlackBerry smartphone, and software for businesses and accessories. RIM launched the Blackberry smartphone in 1999. Indeed, RIM was a global leader with a strong position in the world market in early 2000s. RIM was first to understand that mobile application had to be simple to use. Company Mission and Vision Every company strives to satisfy its customer needs by implementing the strategies within the company’s mission and vision. A mission statement describes the firm’s objectives of the activities it plans to take. However, the vision statement includes the steps that should be taken to achieve the company’s goals and strategies. RIM’s mission statement states, “To develop socially and professionally responsible and proactive managers and leaders with holistic perspectives and competencies” (Ricketts, 2011). To denote furthermore, the mission emphasizes on hiring highly skilled employees that are able to deliver products of value...
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...Towson University | Blackberry | Consumer Profile Analysis | | Anna Chapman, Tyra Enoch, Bradford Bauer, David Stup | 12/13/2011 | Executive Summary Recently, Blackberry has fallen short in their technology innovation. This has allowed competitors to enter the market with newer innovations and better research to please consumers. By initially only targeting the business professional, Blackberry eliminated their appeal to a large chunk of the market. The new proposed target market of young professionals, 18-25, was evaluated through focus groups. The focus groups allowed insight into consumer demands, which included reliability for use in everyday life. The launch and creation of the Blackberry Sport can meet the consumer demands in style as well as technology advancement, which ultimately may make Blackberry the top smartphone once again. Table of Contents Executive Summary1 Blackberry Introduction3 Company Overview4 Current Target Market; Benefit Segmentation4 Identification of New Target Market6 Focus Group Research7 Analysis of New Target Market10 Common Consumption Behaviors10 Target Market Decision Making Process12 Product Modifications and Recommendations14 Works Cited19 Blackberry Introduction Research in Motion, the forefront of enterprise mobile communications in this decade was founded with the business professional in mind. Founded in 1984 the company was based off a product called Blackberry. Charging a fee for a pager like device...
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...Case 1: Blackberry Benjamin Lieu Kari Morrison Jaskaran Sanghara Vivian Ou Calvin Sawyer Gloria Wong JK and the Implementers From Set 1K Buddy FMGT 1K MKTG 1102 Instructor: Jeff Collier 10/19/2009 INTRODUCTION In 1992, Research In Motion (RIM) introduced a two-way pager as their first product. Since then, RIM has released numerous devices, none more popular than their Blackberry product line. The Blackberry line boasted all-in-one capabilities. Partnered with voice and data transmissions, it became the mobile device that could do it all. However, existing mobile device companies are still in direct competition and RIM will need to continue developing their technology to win dominance in the Smartphone market. PROBLEM How can RIM develop Blackberry to overtake its competitors in terms of sales and market shares? KEY FINDINGS The first Blackberry was introduced in 1998 as a wireless hand held computer. In 1999, Blackberry's lines of products were equipped with voice and data transmission. This led to an explosive demand. RIM's employees grew from 1250 in 2001 to 7000 in 2009. They have a new and expanded target market. ASSUMPTIONS A prevalent assumption we’ve made is that RIM will continue to have enough capital and resources necessary to pursue new technologies and innovations. This is important because research and development requires large amounts of investments. Another is that existing RIM customers will continue to be loyal to the Blackberry brand...
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...Where is BlackBerry? Do they still make phones? These are questions people ask when questioned about the smartphone company BlackBerry. Many people do not know of the completely new and exciting line of smart phones that will change the way you communicate on a day to day basis. It is sad to say that ever since 2009 BlackBerry has disappeared from the public's common knowledge, however, they have redesigned and honed in on creating multiple limit smashing phones. The new line of phones is called BlackBerry 10. These phones all come with the all new BlackBerry operating system 10 (BBOS10). The telecommunications giant now produces three new hand sets: the BlackBerry Q10 (with the traditional QWERTY Keyboard), the Z10 (a full touch screen, gesture based device) and the Z30 (with a 5" touch screen), these devices will change the way you communicate. BlackBerry is back in the game and should be given another chance, the reasons being are: the new handsets, the new operating system and BBM (BlackBerry Messenger) The BlackBerry Q10 is a half touch screen half keyboard phone. Its sleek design makes it a beautiful device to look at and comes in either black or white. As well as the visual appeal the Q10 uses BBOS 10, an operating system designed to make your life easier and more efficient. BlackBerry is no longer solely a business phone but has great merit when it comes to the general public. People that made the switch to Apple when BlackBerry began to decline will be pleased to know...
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...BlackBerry is a line of mobile e-mail and smartphone devices developed and designed by Canadian company Research In Motion (RIM) since 1999. [2] BlackBerry functions as a personal digital assistant with address book, calendar, memopad and task list capabilities. It also functions as a portable media player with support for music and video playback and camera and video capabilities. BlackBerry is primarily known for its ability to send and receive (push) Internet e-mail wherever mobile network service coverage is present, or through Wi-Fi connectivity. BlackBerry is mainly a messaging phone with the largest array of messaging features in a smartphone today, including auto-text, auto-correct, text prediction, support for many languages, keyboard shortcuts, text emoticons, push email, push Facebook, Twitter and Myspace notifications, push Ebay notifications, push instant messaging with BlackBerry Messenger, Google Talk, ICQ, Windows Live Messenger, AOL Instant Messanger and Yahoo Messenger; threaded text messaging and a customizable indicator light near the top right of all Blackberry devices. All notifications and conversations from applications are shown in a unified messaging application which third party applications can access also. Many of these applications would have to be running in the background of other phones to be used. BlackBerry's push gives BlackBerry devices their renowned battery life. All data on the phone is compressed through BlackBerry Internet Service (BIS)...
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...introduction of the BlackBerry® solution in 1999. The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Fast Facts * Founded in 1984 * Headquarters in Waterloo, * Ontario, Canada * Offices in North America, * Asia-Pacific and Europe * Launched the BlackBerry * smartphone in 1999 * Led by President and CEO Thorsten Heins Corporate Responsibility Global Growth. RIM is a company driven by ideas. We believe that innovation and collaboration will foster sustainable growth for our business. Research In Motion Limited and its subsidiaries and affiliates ("RIM") are committed to offering the best tools for communication and social collaboration and working towards minimizing our environmental impact. RIM strives to act responsibly and expects the same of our partners and suppliers. Products Leading innovation Research In Motion (RIM) is the company behind the innovative and award-winning BlackBerry® product line. The BlackBerry family includes best-in-class smartphones and software offerings, as well as the BlackBerry PlayBook, the world’s first professional-grade tablet. Setting the bar for mobile access to email, applications and more, the BlackBerry family of products...
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...Analysis of Objectives 5 EXTERNAL ANALYSES 6 Environmental Scan 6 Political 7 Economic 7 Social 7 Technological 7 Environmental 8 Legal 8 Three Future Trends 9 Scenario 1: Shift from Hardware to Software Focus 9 Scenario 2: Cloud Computing 12 Scenario 3: Developing markets 14 INTERNAL ANALYSIS 15 Resource-Based View Analysis 15 Tangible Resources 15 Intangible resources 17 Value Chain Analysis 18 Primary 18 Secondary 20 Core Competencies Assessment 21 SWOT Analysis 23 GENERIC STRATEGIES 24 DISCUSSION & ANALYSIS 25 Where are they heading? 25 Where would they like to be? 25 How do they get there? 26 RECOMMENDATIONS 27 APPENDIX 28 REFERENCES 33 INTRODUCTION Company Background BlackBerry Limited, previously known as Research In Motion Limited is a wireless telecommunication equipment manufacturer, well known for its brand of smartphones and tablets of the same name. Originally founded in 1984 by Mike Lazardis, the company was managed with a dual CEO structure where Mr. Lazardis oversaw technical functions and partner Jim Balsillie oversaw sales/marketing. When stock prices began to falter, shareholder criticism of this leadership style caused both men stepped down for Thorsten Heins. He ran the company until November 2013, when he was replaced by John Chen, following the collapse of a deal with Fairfax to take the company private. Initially the company was a dominant and innovative force in the industry, leading the market...
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...Legal Aspects of BLACKBERRY Takeover by FAIRFAX Legal Aspects of BLACKBERRY Takeover by FAIRFAX by by Anubhav Gaur SMBA12045 Section B Anubhav Gaur SMBA12045 Section B TABLE OF CONTENTS Acknoledgement Summary blackberry ltd. Section 1.1 : History Section 1.2 : Strategic Changes Section 1.3 : Success in Market place Section 1.4 : Changes in Financial Fortunes Section 1.5 : Financial Fortunes FAIRFAX LTD. Section 2.1 : Corporate Governance Section 2.2 : History Section 2.3 : Credit Ratings MERGERS & ACQUISATIONS Section 3.1 : Legal Structures Section 3.2 : Documentation Section 3.3 : Business Valuation TAKEOVERS Section 4.1 : Types Of Takeover Section 4.2 : Financing a Takeover Section 4.3 : Mechanics Section 4.4 : Strategies Section 4.5 : Agency Problems Section 4.6 : Pros & Cons Laws & Codes used during takeover Section 5.1 : City Code on Takeovers & Mergers Section 5.2 : Competetion Law Section 5.3 : Takeover Directives Section 5.4 : Companies ACT 1985 BLACKBERRY TAKEOVER REGULATORY APPROVAL COMPETETION COMMISION FOR TAKE OVER FCPA Section 8.1 : Provision & Scope Section 8.2 : History Section 8.3 : Requirements Section 8.4 : Application UK BRIBERY ACT TAKEOVER MECHANICS OF BLACKBERRY TAKEOVER CONCLUSION BIBLIOGRAPHY & REFERENCES ACKNOLEGDEMENT I take this opportunity to express my profound gratitude and deep regards to my guide Prof. Deepak Dayal for his exemplary guidance,...
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...Research in Motion Company limited (RIM) Introduction of the organization Research in motion limited (RIM) (TSX: RIM, NASDAQ: RIMM) is company founded in Canada that deals with telecommunication and wireless devices and has been known for the outstanding developing of Blackberry Smartphone. The company has it is headquarter in Waterloo, Ontario in Canada and they are the main sponsor of RIM park that is situated in the northeast of the city. The company was founded by Mike Lazaridis who until January 23, 2012, was the company co-CEO. He worked alongside Jim Balsilie, who also stepped down from the co-CEO position on January 23, 2012. Before the company produced Blackberry, it was working with RAM Mobile Data and Ericsson in turning Mobitex wireless date into a two-way paging and wireless e-mail network. During their work with the Eriksson Company, they developed Interactive pager 950 that started functioning in 1998. This device was a size of a bar soap and competed very well with Sky Tel two-way paging network that had developed by the Motorola Company (BlackBerry.com, 2010). The Canadian institution and venture capital investors funded its early development in 1995. It did this through placing it in the privately held company. Working Ventures Fund Inc. made a step by investing in the company with five million Canadian dollars. This was to be used to complete the company development of the two-way paging system hardware and software. RIM floated...
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...(September 23, 2013) its interest in acquiring Blackberry. The focus of this case is to understand the implications of this acquisition for both the parties. What strategic alternatives are considered by the Blackberry Management team, who knew the problems of the company? Why did they focus on a platform which was already a failure (like in case of Nokia), Why didn’t they consider Android in their phones which gave Samsung a chance to capture the market? Why did they give away BBM, their core competence to android and iOS? Or is it a BBM spinoff? Why did they miserable fail from 2010 till now in launching the devices which were only attractive to few consumers. Why did they not target mass market and instead engrossed to niche market. Why did they not publicize about the QNX 10 which is used in 60% of Automobile Technology now? Why does a company who operates in insurance and investment management want to acquire a communication technology company? What benefits does it seek? Is it simply patriotism or something else which the company is bothered? The case is a more or less compilation of the news articles and only few facts have been taken out of the company’s website and other sources. The events occurred during August and September of 2013 form a basis for this write up and any dates mentioned are relevant to that particular period. BLACKBERRY LIMITED: BLACK BURIED??? After months of conjecture the deal is done - BlackBerry is to be bought over by its highest bidder, a...
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...troubles BlackBerry blues Research In Motion can ill afford embarrassing service interruptions CAN’T live with them; can’t live without them. Users of BlackBerry smartphones often curse the flashing red light telling them that another e-mail demands attention. Yet they curse its absence more. October 12th was the third day running of service failures, starting in Europe, the Middle East and Africa and then spreading to Asia and the Americas. Anger found work for idle thumbs: many tweeted their rage at Research In Motion (RIM), the Canadian company that makes BlackBerrys—presumably from other devices. For RIM, the outages could scarcely have been worse timed. The company has had a bad year. In the quarter ending in August its revenues were 10% lower than a year before, at $4.2 billion. Profits, at $329m, were down by more than half. According to Gartner, a research and consulting firm, in the second (calendar) quarter RIM’s share of the smartphone market dropped to 12%, from 19% a year earlier. BlackBerrys are still to many people’s taste. Corporate road-warriors swear by them as well as at them. Wielders of clumsy middle-aged thumbs like a QWERTY keyboard of buttons (though touch screens are also on offer). Information-technology departments, particularly in companies that put a special premium on security, love them too: life is fairly simple with a PC on every desk and a BlackBerry in every hand. And many youngsters, especially in Britain, have taken to BlackBerry Messenger...
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...Task 2 Internal Audit I shall perform a marketing audit on Blackberry; this involves both an internal and external examination of the company. A marketing audit can be used to identify both the strengths and weaknesses of a business and how it is affecting their ability to meet their overall aims and objectives. An internal audit is broken down into 5 main categories, these include: Resources- The resources of a business can include their Technical resources, financial resource, their organisational structure as well as their managerial skills Research in Motion has created value for its customers through R&D for the last 10 years, and they have as a result used their R&D as a distinctive advantage. As an innovator in wireless email solutions in the late 90’s they were able to establish assets such as licenses and patents related to data security, wireless transmission of data, and what they are known best for; their push email service. By securing these licences and patents it has given Blackberry an edge in the market with the features it offers, and allowed them to establish a target market which was business people and professionals, before moving into the general market. The major stakeholders of the company are two of the founding members, who currently serve as Co-CEOs of the firm. RIM performs well financially on a consistent basis, with revenue figures reaching $4.2 billion in 2011, although this is down 15% from the previous quarter. In the USA RIM...
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